23APR2015

5 Keys to Creating a Viral Promotion
5 keys to creating a viral promotion

Posted in: Digital marketing

We have recently carried out a study to find out if users share their participation when taking part in online promotions. The results of the study have been very revealing: over 54% of users viralize the promotion across at least one social network. But, which factors ensure that users share a campaign online? In this post we outline the 5 keys points that you should keep in mind when creating an effective viral campaign.

22APR2015

Facebook implements a change to its algorithm affecting publications to the users’ News Feed

Posted in: Applications for facebook

On April 21 Facebook announced three new changes that are in line with one of its main purposes: to ensure that the content which reaches users is both of a high quality and of interest to each particular user.

21APR2015

Now you can capture and share videos from the Twitter app
uploading and sharing videos from Twitter H

Posted in: Applications for Twitter,Easypromos news

Twitter has introduced a new feature: you can now record a video, upload it and share it via Twitter from the app itself. This feature is being implemented gradually in iOS and Android. This means it is no longer necessary to have a Vine account in order to share videos in Twitter, making for a quicker and easier process.

21APR2015

How to carry out a photo contest in Instagram with Easypromos
How to create photo contest in Instagram

Posted in: Applications,Applications for Instagram

In this post we’re going to tell you what you need to carry out a photo contest in Instagram via a hashtags gallery application. As well as explaining the dynamic, we will analyze the benefits provided by using an application for these types of contests, such as obtaining professional results and a photo contest which is transparent as regards its winner selection (a factor valued highly by users).

21APR2015

Now you can capture and share videos from the Twitter app
uploading and sharing videos from Twitter H

Posted in: Applications for Twitter

Twitter has introduced a new feature: you can now record a video, upload it and share it via Twitter from the app itself. This feature is being implemented gradually in iOS and Android. This means it is no longer necessary to have a Vine account in order to share videos in Twitter, making for a quicker and easier process.

16APR2015

Fashion and the Social Networks – How to promote your brand online
fashion and social networks H

Posted in: Applications,Ideas for your website

The fashion world has found its ideal environment in the social networks. It is now very common to see online campaigns carried out by the most prestigious brands, via meticulously planned actions in Facebook, Twitter, Instagram, Pinterest, Vine, etc. Discover the advantages that social networks provide to brands, and learn how to create sweepstakes and contests to help you dynamize these channels.

15APR2015

Ideas and examples of promotions and contests for celebrating Mother’s Day
promotions for mother's day

Posted in: Events

Mother’s Day is coming. This is an ideal opportunity to carry out a promotion encouraging sons and daughters to thank their mothers for all their support and unconditional love with a gift. Easypromos offers you lots of types of applications for organizing your promotion around Mother’s Day. Below, we give you some ideas for photo and dedications contests, as well as some examples of real online campaigns which have been carried out on this date.

08APR2015

Jenna Young, Executive Creative Director for Weber Shandwick

Posted in: Interviews

Jenna Young is Executive Creative Director for Weber Shandwick’s New York Consumer practice. During her four years at the firm, Jenna has partnered with a range of clients, American Airlines to American Girl, Hellmann’s to Hanes, Nespresso to Novartis. In the last year, she developed one of Diet Pepsi’s most successful digital videos; created a global social campaign for Electrolux’s clean water efforts, led the Cannes Lion winning #Unapologetic campaign for Barbie or founded the first-ever Prom at Monster High. Jenna likes to experiment and build things. She was a founding member of Y&R2.1 (Young & Rubicam¹s earliest exploration into online advertising), helped open EuroRSCG MVBMS’ Amsterdam office and the NY operations for Swedish creative powerhouse Great Works, ran new business at two MDC agencies, and explored branded content opportunities for The Martin Agency.

Jenna Young

31MAR2015

Tourism and social networks – five examples of online promotions
promotions about tourist destinations

Posted in: Ideas for your website

Tourism marketing has changed a great deal over the last few years. Among these changes we have seen a trend towards deseasonalization and diversification of supply, with the aim of increasing demand. To meet this challenge, online promotions play an important part in publicizing tourist destinations to potential customers. Below, we outline some successful case studies that have been developed in this area.

30MAR2015

Dan Scholz, director of Digital Marketing for YouGov

Posted in: Interviews

As Director of Digital Marketing for YouGov, a global market research firm with an online panel of over 3 million active respondents, Dan Scholz is responsible for leading both lead acquisition and user recruitment via digital, email and social media platforms. Dan has helped numerous B-to-B focused small and midsize businesses reach new prospects and generate quality leads through both platform development and C-suite trainings. With dozens of websites launched and a global CMS platform, Dan transfers cutting-edge communications techniques into actionable leads and business intelligence.

Dan Scholz