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Facebook eliminates the obligation for a user to become a fan of a page. What this means, and what you need to know for your campaigns

Facebook has changed its policy regarding incentivizing users to become fans of a Facebook page. Until now, it was permitted to oblige users to like a page in exchange for being allowed to register for a promotion, to obtain a coupon, to vote or to visualize specific content. As of 5 November, 2014, Facebook policy forbids any action that forces users to like a page. [See section 4.5 of the Facebook Guidelines].

Besides representing a shift in policy, this update also marks a change in the technical platform because Facebook will remove, from its API for developers, all the tools, features and mechanisms which allow applications to determine whether a user likes a page or not. Facebook has given applications 90 days in which to adapt to this change in regulations.

In this post we outline everything you need to know about this policy change, including how it affects promotions and contests carried out via Easypromos.

 

When does the user’s obligation to become a fan of a page before participating in a promotion come to an end?

As of November 5, 2014.

 

Which Easypromos features are affected by this policy change?

  • The feature of obliging a user to become a fan before registering for a promotion
  • The feature of obliging a user to become a fan before voting in a contest
  • The LikeGate feature, in which promotion content can be hidden from non-fans
  • The FriendGate feature

 

I have actions planned for September and October. Can I still create a promotion or contest in which the user is obliged to become a fan?

Yes, you can carry out these types of promotions or contests until November 5. 

 

How a US mobile service provider deployed a customer reward app creating new customers and sales revenue – Ting

This is a success case that reveals how an online campaign generated new customers at the same time as rewarding existing customers. Through customer loyalty rewards this brand demonstrates how they created ambassadors to help spread the promotion including their product to a wider audience. Learn how they did it and learn about the benefits.

 

The Client

Ting is a mobile phone service provider competing in against giants such as Verizon and AT&T. In a short period of time since February 2012 the company has won more than 60,000 clients and significantly more devices.  The company equates it success to their superior customer service, fair pricing, online portal for fast and easy activation of devices, and when customers call in for support there is no mandatory maximum call time as experienced with the competition.  They have a very strong BYOD – Bring Your Own Device Program and there are no contracts, customers simply pay for what they use. They have revolutionized usability featuring usage caps and alerts and educate customers on how to avoid charges by utilizing wi-fi.

 

The Campaign

Ting believes in not only providing the best user experience for its large and growing customer base, they also believe in Customer Loyalty Reward and that is what this campaign is all about.  Facebook has evolved into a vibrant and helpful community for Ting customers and through this community they are offering everyone a promo code valid for $10 off the purchase of any new Ting device or $10 in service credit for customers who bring their own device. This code can be used on new AND existing accounts (if they wish to add more lines to their current account)! Plus, this code doesn’t expire, so people that grab their code can hold onto it until they are ready to activate a device on their account.

The Challenge

In the past Ting has rewarded customers with Starbucks cards and the like. While this is also a worthy way to show customers you care, for this campaign they wanted it to be measurable, tied to sales and that removes the financial risk of rewarding customers with a non-product or service related item.

Equally important is their objective to grow their Facebook Community and keep this community engaged. Facebook represents a huge opportunity for Ting to educate its customers, have customers validate Ting’s claims of their products and services, create goodwill and grow sales within their client families and friends networks.  To do this, the challenge becomes one of ‘how to get your content in front of your fans and their friends, how to encourage these followers to like, share and comment on your content. ‘

 

How to create a video contest in Facebook

With the evolution of mobile technology and the expansion of smartphones users are generating more and more multimedia content. At the same time, users love to watch videos that their friends have shared via the social networks. In this post we explain how you can take advantage of this trend by organizing a video contest for your next promotion that will enable you to obtain high-quality multimedia content as well as generate engagement with your followers.

In this post you’ll discover all about video contests and learn the following:

 

What you can obtain with video contests

Do you want to dynamize your Facebook Page with multimedia content? Are you thinking of organizing an event in which users upload videos from their smart phones? Or are you interested in getting multimedia material generated for your brand by your users?

Organizing a video contest provides the following benefits:

1. Multimedia content that speaks about your brand. Generating fun and creative new content is one of the fundamental requirements of any company or brand that cares about maintaining an online presence. It’s a way of attracting the attention of potential buyers and keeping the interest of those who are already clients of the brand. Organizing a video contest enables you to collect a large quantity of multimedia content about your products which you can then share via your online channels.

2. Without technological barriers. Organizing a video contest is very simple and requires no special programming knowledge. The tutorials, help icons and online support center will help you throughout the process. Don’t worry about all the multiple video formats – the application will take of the whole technical process so that all the videos, regardless of format, can be uploaded to, and played from, the gallery. This leaves you free to concentrate on managing the content of the contest.

3. Extra-easy participation. With smartphones now being so easy to use, making a video is just as simple as taking a photo. And, as our platform is smartphone compatible, the participant can even enter the contest from the device itself. If the user wishes to enter via Instagram, it’s even simpler – all they have to do is use the hashtag to link their entry to the contest. Videos are hugely popular with both contest participants and the wider public. Don’t limit yourself to a photo contest – let your users really express themselves via video.

4. Generate engagement. Users who create and consume multimedia content use channels other than Facebook to communicate and keep themselves entertained. For this reason, the different options for linking or uploading videos take into account the way the other networks function. If users have YouTube channels they might find it more convenient to link their videos to the contest rather than upload them again. Or, if they love filming videos with Instagram, they’ll be grateful for the option of participating via this channel. If you also activate voting for the videos you’ll see how both the virality and visibility of the videos in the contest grow exponentially.

5. Capturing new leads. As videos are a form of content that is usually shared often, this will enable you to disseminate your contest more widely and obtain more information from new users. You can also ask voters to provide you with their data as a requirement for voting. Make the most of the contest by generating a database and converting them in new leads for your brand. This way you’ll be able to loyalize them, contact them when you launch your next promotion, and generally widen your field of diffusion.

 

10 ideas for incorporating Twitter and Instagram in your Facebook contests and promotions

Without a doubt, Facebook is still the most popular social network, but if you complement it with other social networks such as Twitter and Instagram, you can expand the reach of your promotion even further. In this post we have a look at what these other exciting networks can offer and how you can take advantage of them.

10 contest ideas instagram twitter

 

Twitter

Twitter is highly effective for classifying information by means of a hashtag. It is also very quick and simple to use. It is worth bearing in mind other features offered by this network such as retweets or the option of adding photos to tweets. Lastly, we should add that published tweets reach all your followers since there are no algorithms limiting visibility.

Instagram

The most significant feature of Instagram is that it deals principally with photos and enables users to edit them by adding filters and frames. It has recently begun allowing users to edit and upload videos too, making it the number one social network for visual people who like to get creative.

It also gives you the chance to monitor entries via hashtag, and offers the advantage that photos can be shared on Facebook, Twitter, Flickr, Tumblr and Foursquare, or even by email. As with Twitter publications, photos reach all your followers.

 

AndorraQshop: combine discount coupons and a final prize in a single photo contest

 

This e-commerce increased its fan base and its visitors and sales to the web thanks to a selfie photo contest. All the participants on the photocontest received a discount coupon to buy in it. Moreover,  10 most voted photos went into the raffle to achieve the prize: 300€ to spend on the online shop.

 

The Client

AndorraQshop is a website that specializes in the sale of top-brand fashion goods (sunglasses, jewelry and watches) at an economic price. They offer a wide range of items – over 7,000 – including the newest products in the sector. Their prices are among the most competitive on the market and they frequently offer discounts and sweepstakes via social networks such as Facebook or Twitter.

 

The Campaign

In order to increase their number of Facebook fans they decided to carry out a photo contest with the theme of spring. The contest, entitled “Win 300 euros with your spring selfie,” offered a prize of 300€ to the winner. The idea was to take advantage of the trend for selfies in order to dynamize the contest. The contest organizer presented the participants with links where their entry could be voted for, and also gave them a daily update of the rankings to keep up the excitement levels.

photo contest

The Challenge

The main objective was to increase the company’s social mass in Facebook and obtain a positive ROI in sales. They also wanted to get the brand known by more people and reinforce their already positive image among internet users.

 

Tiled gallery for photo, video and writing contests

Are you planning on organizing a writing or story contest to encourage your fans to show off their literary side? Would you like to organize a micro-story contest in Twitter? Would you like to find out which of your fans is the most talented writer? Or would you like your participants to be able to upload photos and videos as well? In this post we introduce the newly designed tiled template, which now allows different types of entries – photos, writings, and so on – to be displayed together in the same gallery.

Demo #LoveTravel

We’ve prepared a DEMO to show you how text, photo and video entries are displayed in this contest carried out via Twitter and Instagram. The #LoveTravel hashtag allows you to import all the photos, videos and tweets that are tagged with it. You’ll also be able to see the contest gallery embedded as a Widget in a webpage.

SEE DEMO


Demo #TravelTips

Presenting the gallery of a text-only contest in which the #TravelTips hashtag has been used to import participants’ travel tips into the gallery. You can see the gallery of tips embedded in a webpage as a Widget.

SEE DEMO

 

Text, photo and video contests integrated with Twitter and Instagram

Would you like to carry out a sweepstakes where users can take part with a tweet? Would you like to create a photo contest where users can take part directly with their Instagram photos? Or do you simply want to create a gallery of photos and videos linked by a #hashtag? We present integrations with Twitter and Instagram. This feature enables you to create online contests and campaigns in which users may participate with content generated from these social networks. Such promotions provide users with a quick and easy way of participating, and they are also an effective viral tool.

twitter and instagram contest

In this post you can read in detail about these two integrations and learn the following:

How does it work?

The promotion administrator creates a campaign-specific #hashtag via their administration panel so that users can also participate from Twitter y/o Instagram. From the moment that the hashtag is introduced, the application will automatically import all the new content that comes from these social networks with the #hashtag.

In this way you can create a photo or video contest in which users participate directly by sending a tweet with an image or by uploading a photo/video to Instagram along with the #hashtag. This content will automatically appear as a new participation in the contest. The participation will appear alongside the participant’s Twitter or Instagram username.

This same example can be applied to video contests in which users upload multimedia from Instagram, or to text-based contests in which users send their text in a tweet.

NoteFor these types of contests it is very important to define an appropriate #hashtag. In the following article we outline our recommendations for choosing an effective #hashtag for your campaigns.

 

The user who takes part via Twitter or Instagram can receive a reply message established previously from the organizer, thanking them for their participation. The organizer can use all the Easypromos administration tools to interact with the participant: monitoring, publishing, exporting, sending notifications, enabling voting, enabling sharing, etc.

If you’d like to try a DEMO to get a taste of the user’s experience, access this link and follow the instructions.

 

 

SUP Ventur Café: a video contest with voting to choose 5 projects to be presented live

The Agency

The Junior Achievement Foundation is the largest educational non-profit organization in the world dedicated to entrepreneurial education. It trains young people via programs based on a “Learning by doing” methodology. Since 2001 we have been working in Spain to boost young talent and encourage young people’s entrepreneurial spirit. We aim to provide them with the necessary tools for fostering the key skills that will aid their transition into the professional world.

The Client

Startup Program is one of the programs developed by the Foundation in collaboration with the Fundación Universidad-Empresa. It is an international organization, working in 17 European countries – all members of Junior Achievement. It consists of a nationwide inter-university entrepreneurial program, bringing together entrepreneurial minds from some of the top Spanish universities. By way of a voluntary tutoring and mentoring scheme students develop their initial proposal into a valid business plan, the aim of which is to convincingly demonstrate the viability of their idea. A national final is then held in which a winner can go on to compete with the SUP winners of the other 16 European countries in an international final.

 

The Campaign

The SUP VENTURE CAFÉ (#SUPMVC) was the first networking event created by the Start-up Program (SUP) and Madrid Venture Café (MVC) to provide entrepreneurs, tutors and advisors with a meeting point in which to hold a relaxed exchange of ideas, promoting synergies via networking. It is principally aimed at connecting the young students participating in Junior Achievement’s “Start-up Program” with successful entrepreneurs.

 

The Challenge

With the objective of making the event more attractive and dynamic we proposed the presentation of two case studies of previous SUP editions (Radarbar and One2Park). We also gave five projects taking part in the current edition the opportunity to present their pitch at the event. This enabled participants to promote their project and receive feedback from experts, helping them prepare themselves for the national final.

challenge video presentation

 

12 ideas to help you carry out successful video contests

Until recently, video-based contests posed certain problems for both promotion organizers and entrants, particularly at the point of participation in the contest. However, most of these obstacles have been steadily overcome and there are now more advantages than ever to carrying out this type of contest.

Videos are, together with photos, the most viral and oft-consumed media content on the social networks. The power of visual content is unquestionable and there is no doubt that its supremacy continues to grow throughout the sphere of online communication.

ideas video contest

We are facing an important change in terms of the way we access and consume information. The rapid evolution of smartphones and tablets and their continual improvement mean that people use these devices more and more frequently for the following sorts of activities:

  • Accessing the internet.
  • As a form of entertainment (especially taking photos or recording videos).
  • Taking part in social networks.

 

Everything you need to know about apps in the new design for Facebook Pages

Last March Facebook announced a change in the design of its Pages for businesses and enterprises. As of June 13 2014 the new design will be applied to all pages. In this post we analyze the new features and look at the implications for applications installed in the pages. Finally we give you a series of tips and recommendations for getting the most out of the new design. You will see that it’s very beneficial in drawing the attention of your fans to the applications.

In this post we explain the following points about the new Facebook design for its Business Pages:

 

How applications are displayed

Two direct accesses to applications. With the new Facebook design, applications are granted even greater visibility. They are displayed in the menu that can be found beneath the cover image, in the column on the left. The images that go with the applications maintain the same measurements (111x74px) and are now located in the column on the left. The title of the promotion located in the menu beneath the cover photo is shown at a bigger size, giving it improved visibility.

promotion tab

Three highlighted applications. In the left-hand column a section has been reserved for displaying apps developed by third parties (not by Facebook). In this space the 111×74 pixel icon of the app is shown. Previously only two applications would appear by default, meaning that the new design gives greater prominence to apps.