Blog

5 spine-tingling ideas for increasing your sales this Halloween

Halloween is one of the most popular holidays of the year and it’s just around the corner. Are you planning any special promotions? Why not make the most of the occasion by inviting your customers to play a game, or offering them a fun promotion to take part in? This will provide your brand with greater visibility and increase sales. It will also enable you to obtain information about potential customers for subsequent promotional activities.

How much do you know about Halloween?

Give your fans and customers the chance to take part in an entertaining quiz. Use the Questionnaires System to create a question and answer contest that will put them to the test. The quiz can be about your product or service, but in a Halloween-related context. Or simply throw yourself into the spirit of Halloween to get your fans in a fun mood. Customize the results and find a way of linking them to your brand, product or service. We’ve created a DEMO so you can see how it could look: Try our Halloween quiz and get a 25% discount code for your next Premium promotion!

 

Introducing the new Easypromos website

In the following post we’d like to introduce you to our brand new website.

New Easypromos website

This new design reflects the evolution that our platform has undergone over the past few years, as we have adapted to changes implemented by Facebook, kept up to speed with new trends in social media and online marketing, and acted on suggestions made to us by our customers.

The new version includes improvements both in the navigation and content of the site. Our principal aim is to ensure that anyone interested in using our platform can get a good idea right away of all the features offered by the tool.

To do this, we’ve incorporated the “products” section, which includes the following:
 

Each of these products is outlined in detail, along with case studies of promotions that have been carried out by companies using our platform. We have also provided guides to help administrators create their promotions, and DEMOS to enable them to preview them first.

 

Easypromos launches its new, redesigned system for quizzes and questionnaires

Would you like to organize a quiz in which you are able to combine different types of answers (closed, open, ratings, sortable, etc.)? Would you like to be able to customize the colors of your questionnaire? How would you like to be able to show users a feedback message telling them straight away whether they have got the question right? In this post we present you with a new version of the Easypromos questionnaire system that has been both updated and expanded, boasting new features and a fresh design. Find out more below.

New and redesigned Easypromos Quizzes

 

In February 2013 Easypromos launched our questionnaire system and it soon became one of the most popular products among platform administrators.

With the Easypromos questionnaire system you can carry out the following types of promotions:

  • Quizzes: Users must try and correctly answer a series of trivia questions.
  • Tests: After answering a series of multiple-choice questions, users receive a personalized message based on the answers they have given.
  • Surveys: These enable you to identify the profile of your brand’s users and followers, obtaining feedback from them and getting to know their consumption habits.
  • Pools and draws: Users have to guess the answers to a series of questions about a future event (football match, sporting event, award ceremony, etc.).

 

Many promotions have used our questionnaire system to achieve their objectives – whether these are assessing the knowledge of followers of their brand, enhancing the promotion and diffusion of a new video, presenting the features of a new product via question and answer contests, and so on.

Now the questionnaire system has taken a step forward. The new version offers updated options and tools which can be divided into the following lines:

  • New features.
  • New design.
  • More customization options.
  • New streamlined, user-friendly administration interface.

In this post we outline in detail the new features of the Easypromos questionnaire system.

 

Before we begin, would you like to see examples of the new questionnaires and quizzes that you can create with Easypromos?

Discover them here with the following group of DEMOs we present you.

 

Facebook eliminates the obligation for a user to become a fan of a page. What this means, and what you need to know for your campaigns

Facebook has changed its policy regarding incentivizing users to become fans of a Facebook page. Until now, it was permitted to oblige users to like a page in exchange for being allowed to register for a promotion, to obtain a coupon, to vote or to visualize specific content. As of 5 November, 2014, Facebook policy forbids any action that forces users to like a page. [See section 4.5 of the Facebook Guidelines].

Besides representing a shift in policy, this update also marks a change in the technical platform because Facebook will remove, from its API for developers, all the tools, features and mechanisms which allow applications to determine whether a user likes a page or not. Facebook has given applications 90 days in which to adapt to this change in regulations.

In this post we outline everything you need to know about this policy change, including how it affects promotions and contests carried out via Easypromos.

 

When does the user’s obligation to become a fan of a page before participating in a promotion come to an end?

As of November 5, 2014.

 

Which Easypromos features are affected by this policy change?

  • The feature of obliging a user to become a fan before registering for a promotion
  • The feature of obliging a user to become a fan before voting in a contest
  • The LikeGate feature, in which promotion content can be hidden from non-fans
  • The FriendGate feature

 

I have actions planned for September and October. Can I still create a promotion or contest in which the user is obliged to become a fan?

Yes, you can carry out these types of promotions or contests until November 5. 

 

How a US mobile service provider deployed a customer reward app creating new customers and sales revenue – Ting

This is a success case that reveals how an online campaign generated new customers at the same time as rewarding existing customers. Through customer loyalty rewards this brand demonstrates how they created ambassadors to help spread the promotion including their product to a wider audience. Learn how they did it and learn about the benefits.

 

The Client

Ting is a mobile phone service provider competing in against giants such as Verizon and AT&T. In a short period of time since February 2012 the company has won more than 60,000 clients and significantly more devices.  The company equates it success to their superior customer service, fair pricing, online portal for fast and easy activation of devices, and when customers call in for support there is no mandatory maximum call time as experienced with the competition.  They have a very strong BYOD – Bring Your Own Device Program and there are no contracts, customers simply pay for what they use. They have revolutionized usability featuring usage caps and alerts and educate customers on how to avoid charges by utilizing wi-fi.

 

The Campaign

Ting believes in not only providing the best user experience for its large and growing customer base, they also believe in Customer Loyalty Reward and that is what this campaign is all about.  Facebook has evolved into a vibrant and helpful community for Ting customers and through this community they are offering everyone a promo code valid for $10 off the purchase of any new Ting device or $10 in service credit for customers who bring their own device. This code can be used on new AND existing accounts (if they wish to add more lines to their current account)! Plus, this code doesn’t expire, so people that grab their code can hold onto it until they are ready to activate a device on their account.

The Challenge

In the past Ting has rewarded customers with Starbucks cards and the like. While this is also a worthy way to show customers you care, for this campaign they wanted it to be measurable, tied to sales and that removes the financial risk of rewarding customers with a non-product or service related item.

Equally important is their objective to grow their Facebook Community and keep this community engaged. Facebook represents a huge opportunity for Ting to educate its customers, have customers validate Ting’s claims of their products and services, create goodwill and grow sales within their client families and friends networks.  To do this, the challenge becomes one of ‘how to get your content in front of your fans and their friends, how to encourage these followers to like, share and comment on your content. ‘

 

How to create a video contest in Facebook

With the evolution of mobile technology and the expansion of smartphones users are generating more and more multimedia content. At the same time, users love to watch videos that their friends have shared via the social networks. In this post we explain how you can take advantage of this trend by organizing a video contest for your next promotion that will enable you to obtain high-quality multimedia content as well as generate engagement with your followers.

In this post you’ll discover all about video contests and learn the following:

 

What you can obtain with video contests

Do you want to dynamize your Facebook Page with multimedia content? Are you thinking of organizing an event in which users upload videos from their smart phones? Or are you interested in getting multimedia material generated for your brand by your users?

Organizing a video contest provides the following benefits:

1. Multimedia content that speaks about your brand. Generating fun and creative new content is one of the fundamental requirements of any company or brand that cares about maintaining an online presence. It’s a way of attracting the attention of potential buyers and keeping the interest of those who are already clients of the brand. Organizing a video contest enables you to collect a large quantity of multimedia content about your products which you can then share via your online channels.

2. Without technological barriers. Organizing a video contest is very simple and requires no special programming knowledge. The tutorials, help icons and online support center will help you throughout the process. Don’t worry about all the multiple video formats – the application will take of the whole technical process so that all the videos, regardless of format, can be uploaded to, and played from, the gallery. This leaves you free to concentrate on managing the content of the contest.

3. Extra-easy participation. With smartphones now being so easy to use, making a video is just as simple as taking a photo. And, as our platform is smartphone compatible, the participant can even enter the contest from the device itself. If the user wishes to enter via Instagram, it’s even simpler – all they have to do is use the hashtag to link their entry to the contest. Videos are hugely popular with both contest participants and the wider public. Don’t limit yourself to a photo contest – let your users really express themselves via video.

4. Generate engagement. Users who create and consume multimedia content use channels other than Facebook to communicate and keep themselves entertained. For this reason, the different options for linking or uploading videos take into account the way the other networks function. If users have YouTube channels they might find it more convenient to link their videos to the contest rather than upload them again. Or, if they love filming videos with Instagram, they’ll be grateful for the option of participating via this channel. If you also activate voting for the videos you’ll see how both the virality and visibility of the videos in the contest grow exponentially.

5. Capturing new leads. As videos are a form of content that is usually shared often, this will enable you to disseminate your contest more widely and obtain more information from new users. You can also ask voters to provide you with their data as a requirement for voting. Make the most of the contest by generating a database and converting them in new leads for your brand. This way you’ll be able to loyalize them, contact them when you launch your next promotion, and generally widen your field of diffusion.

 

10 ideas for incorporating Twitter and Instagram in your Facebook contests and promotions

Without a doubt, Facebook is still the most popular social network, but if you complement it with other social networks such as Twitter and Instagram, you can expand the reach of your promotion even further. In this post we have a look at what these other exciting networks can offer and how you can take advantage of them.

10 contest ideas instagram twitter

 

Twitter

Twitter is highly effective for classifying information by means of a hashtag. It is also very quick and simple to use. It is worth bearing in mind other features offered by this network such as retweets or the option of adding photos to tweets. Lastly, we should add that published tweets reach all your followers since there are no algorithms limiting visibility.

Instagram

The most significant feature of Instagram is that it deals principally with photos and enables users to edit them by adding filters and frames. It has recently begun allowing users to edit and upload videos too, making it the number one social network for visual people who like to get creative.

It also gives you the chance to monitor entries via hashtag, and offers the advantage that photos can be shared on Facebook, Twitter, Flickr, Tumblr and Foursquare, or even by email. As with Twitter publications, photos reach all your followers.

 

AndorraQshop: combine discount coupons and a final prize in a single photo contest

 

This e-commerce increased its fan base and its visitors and sales to the web thanks to a selfie photo contest. All the participants on the photocontest received a discount coupon to buy in it. Moreover,  10 most voted photos went into the raffle to achieve the prize: 300€ to spend on the online shop.

 

The Client

AndorraQshop is a website that specializes in the sale of top-brand fashion goods (sunglasses, jewelry and watches) at an economic price. They offer a wide range of items – over 7,000 – including the newest products in the sector. Their prices are among the most competitive on the market and they frequently offer discounts and sweepstakes via social networks such as Facebook or Twitter.

 

The Campaign

In order to increase their number of Facebook fans they decided to carry out a photo contest with the theme of spring. The contest, entitled “Win 300 euros with your spring selfie,” offered a prize of 300€ to the winner. The idea was to take advantage of the trend for selfies in order to dynamize the contest. The contest organizer presented the participants with links where their entry could be voted for, and also gave them a daily update of the rankings to keep up the excitement levels.

photo contest

The Challenge

The main objective was to increase the company’s social mass in Facebook and obtain a positive ROI in sales. They also wanted to get the brand known by more people and reinforce their already positive image among internet users.

 

Tiled gallery for photo, video and writing contests

Are you planning on organizing a writing or story contest to encourage your fans to show off their literary side? Would you like to organize a micro-story contest in Twitter? Would you like to find out which of your fans is the most talented writer? Or would you like your participants to be able to upload photos and videos as well? In this post we introduce the newly designed tiled template, which now allows different types of entries – photos, writings, and so on – to be displayed together in the same gallery.

Demo #LoveTravel

We’ve prepared a DEMO to show you how text, photo and video entries are displayed in this contest carried out via Twitter and Instagram. The #LoveTravel hashtag allows you to import all the photos, videos and tweets that are tagged with it. You’ll also be able to see the contest gallery embedded as a Widget in a webpage.

SEE DEMO


Demo #TravelTips

Presenting the gallery of a text-only contest in which the #TravelTips hashtag has been used to import participants’ travel tips into the gallery. You can see the gallery of tips embedded in a webpage as a Widget.

SEE DEMO

 

Text, photo and video contests integrated with Twitter and Instagram

Would you like to carry out a sweepstakes where users can take part with a tweet? Would you like to create a photo contest where users can take part directly with their Instagram photos? Or do you simply want to create a gallery of photos and videos linked by a #hashtag? We present integrations with Twitter and Instagram. This feature enables you to create online contests and campaigns in which users may participate with content generated from these social networks. Such promotions provide users with a quick and easy way of participating, and they are also an effective viral tool.

twitter and instagram contest

In this post you can read in detail about these two integrations and learn the following:

How does it work?

The promotion administrator creates a campaign-specific #hashtag via their administration panel so that users can also participate from Twitter y/o Instagram. From the moment that the hashtag is introduced, the application will automatically import all the new content that comes from these social networks with the #hashtag.

In this way you can create a photo or video contest in which users participate directly by sending a tweet with an image or by uploading a photo/video to Instagram along with the #hashtag. This content will automatically appear as a new participation in the contest. The participation will appear alongside the participant’s Twitter or Instagram username.

This same example can be applied to video contests in which users upload multimedia from Instagram, or to text-based contests in which users send their text in a tweet.

NoteFor these types of contests it is very important to define an appropriate #hashtag. In the following article we outline our recommendations for choosing an effective #hashtag for your campaigns.

 

The user who takes part via Twitter or Instagram can receive a reply message established previously from the organizer, thanking them for their participation. The organizer can use all the Easypromos administration tools to interact with the participant: monitoring, publishing, exporting, sending notifications, enabling voting, enabling sharing, etc.

If you’d like to try a DEMO to get a taste of the user’s experience, access this link and follow the instructions.