19JUL2016

Everything You Need to Organize a Successful Voting Contest in Facebook
How Organize Successful Voting Contest Facebook

Posted in: Applications for facebook,Ideas for your website

Facebook voting contests are among the most frequently used actions by brands and companies. This is thanks to the many benefits provided by these types of contests: energizing the online community, raising brand awareness, extending the reach of communications and/or obtaining more fans. However, before you organize a voting contest, we recommend you learn more about the benefits and challenges involved. This article will tell you what you need to know to make your experience more positive and satisfying.

13JUL2016

Amplify Your Organic Facebook Reach By Over 1000% [video included]
Amplify Organic Facebook Reach

Posted in: Applications for facebook,Digital marketing

As a Facebook manager among Brand pages are you tired of seeing a flat line in your Facebook Insights graph. Well you are not alone. Ever since Facebook went to their ‘pay to play’ model it can get pretty lonely publishing posts on your business page timeline. 

11JUL2016

Going Beyond “Like”: Using “Reactions” in Your Facebook Sweepstakes
Facebook Reactions Sweepstakes

Posted in: Applications for facebook,Easypromos news

Facebook’s “Reactions” feature has gone global, and fans across the world can make their “Likes” more expressive. Now is the perfect time to use this feature to make your sweepstakes more fun and emotive. With Easypromos you can now collect all the reactions that participants use to respond to a post in your Facebook Sweepstakes.

30JUN2016

How to prevent your Facebook account from being stolen: a case study and four basic tips
How Prevent Facebook Account From Being Stolen

Posted in: Applications for facebook

“Hello Easypromos, I know how to win all your Facebook voting contests. What will you give me if I tell you how?” This was a genuine email message received by our customer service team. It was sent by a Facebook user from Portugal who gave a false name and email address. Thanks to his email we were able to uncover a case of stolen Facebook accounts and learn more about the technique of Facebook phishing. Below, we share the story of this discovery and provide three tips for ensuring it never happens to you.

08JUN2016

New Fraud Control Measures and Presentation of the Fraud Index
Fraud Control System

Posted in: Easypromos news

In November 2015, we received an average of three complaints a week relating to fraudulent activities in voting contests. At that time we had a series of fraud controls in place, including IP vote control, a limit on voting from mobile devices, a country filter, a friend control, plus Facebook account verification. But this wasn’t enough.

17MAY2016

Best Practices for keeping your sweepstakes and contests legal and compliant
best practices sweepstakes contest legal

Posted in: Digital marketing

Here are the basic differences between sweepstakes and contests that you should know if you are considering running either of them. Our guest writer Donna DeClemente, from American Sweepstakes & Promotion Company, clarifies the differences between them.

17MAR2016

My contest isn’t as successful as I’d hoped. What can I do?
How To Improve Contest

Posted in: Digital marketing

There are three key moments for every online promotion or contest organizer. In this article you’ll find out what these moments are. You’ll also learn what to do if you’re not getting the results you’d hoped for.

02MAR2016

4 Reasons Facebook Timeline Sweepstakes Are the “Gateway” Promotion in Social Media Contests
4 reasons FB sweeps H

Posted in: Applications for facebook

At the end of last year, we announced the results of our first ever Social Media Promotions Report which identified Facebook Timeline Sweepstakes, or a random draw of a prize for those who like or comment on a Facebook post, as the most used social media promotion in 2015, represented 58 percent of the 13,000+ paid promotions that year. Even more telling was that 66 percent of all new clients chose Facebook sweepstakes when given the choice between a free sweepstakes/giveaway, photo, video or writing-based contest or coupon.

19FEB2016

How Salomon used a Twitter sweepstakes to celebrate reaching 30,000 followers

Posted in: Success cases

This case study examines the fantastic action carried out by sports brand Salomon to celebrate reaching 30,000 followers on Twitter. Over the course of a single day @Salomon_Spain carried out a new sweepstakes from its Twitter account every two hours. The sweepstakes had a variety of objectives: to engage in branding; to provide support to partner brands and sponsored events and organizations; to loyalize and expand its community of followers. Behind this apparently simple action there was a studied, comprehensive strategy focused on a specific niche market – trail running.