New Sweepstakes Platform Available for all Easypromos Applications

Posted in: Easypromos news

The mostly highly-anticipated moment of your promotion is just after it ends, when participants can finally find out who has won the wonderful prize! Selecting the winners is one of the most important parts of any promotion or contest, and it’s also the most time-consuming aspect for administrators. With the aim of facilitating this task Easypromos launched the Winners Tool early in 2013, making it easier to carry out a random sweepstakes transparently among all promotion participants.

Today, almost three years after its launch, we have updated this tool, adding a package of improvements, new features and a fresh design. We’re delighted to introduce the new Sweepstakes Platform, available for all applications created with Easypromos.


5 trendy ideas for your Christmas promotions
christmas campaigns

Posted in: Events,Ideas for your website

It’s time to start thinking about Christmas. You might think there’s plenty of time yet, but a lot of people get an early start with their Christmas shopping in November. Your promotional marketing actions should be active by then to capture new clients. So, what are the most effective and attractive promotions according to recent trends? What encourages online clients to pay attention to your online promotions? Below we give you some tips, examples and suggestions for your Christmas campaign.


Ideas for New Year’s Eve Promotions and Contests

Posted in: Events

New Year’s Eve brings out feelings of nostalgia for time passing as well as hopeful anticipation for the surprises that tomorrow holds in store. This is a global celebration, though some countries celebrate it on a different date or in a different way. It is also one of the best times to carry out a marketing campaign, so let us give you some ideas for promotions and contests to get your New Year off to a good start.


How to convert participants of your sweepstakes into Facebook fans

Posted in: Success cases

There is a great deal of competition in the hotel sector. Every day, a new platform or website dedicated to comparing hotels appears. Competition to achieve a prominent position in such websites is just as tough as that for attaining a higher rank in the results of search engines.

Many hotels seek an alternative method for self-promotion by making use of the social networks. This is a channel which never ceases to surprise us, in terms of the number of brilliant actions being carried out. But it’s clear that in order to obtain quality results, a good strategy must first be devised.


How to Organize a Sports Betting Pool on Your Facebook Page

Posted in: Applications for facebook,Easypromos news

There’s nothing like a betting pool for getting people excited about a sporting event. By using the social networks to carry out your betting pool, you will encourage your followers to get involved by making their predictions and you will obtain high levels of participation, strengthening engagement with your community.

Would you like to prepare a Facebook betting pool, but don’t have much time and don’t know where to start? Here’s a tool which will enable you to create one in just six minutes. You’ll need to take three minutes before the game to launch the promotion, and three minutes after the game to obtain the winners. The first thing you’ll need to do is announce the betting pool and explain the rules on your Facebook Timeline. Users can participate by simply commenting on your post, giving their prediction accompanied by a #hashtag. Once you know the result of the game you can use the Easypromos Facebook Sweepstakes system and its hashtag detection system to carry out an automatic sweepstakes among those who guessed correctly. You’ll have a list of winners in no time at all!

In this article we tell you all you need to know for organizing a betting pool in Facebook quickly, easily and effectively among all your followers.


How to Project Photos in a Wedding

Posted in: Applications for Instagram,Applications for Twitter

Like many couples in the 21st Century, David and Blanca met through online social networks. In their case it was all thanks to a Facebook photo. The photo was nothing special, just a typical Facebook picture of a group of smiling friends. It had the usual selection of tags, likes and comments.

It’s surprising where a simple photo like this can lead. David, who wasn’t in the photo, posted the following comment: “Is that brown-haired girl on the left wearing a limited edition Blues Brothers t-shirt?” Blanca, the brunette in question, replied: “Yes! I saw it in a flea market and knew I had to make it mine!” And, as the saying goes, the rest is history.


Greenpeace Canada Facebook Photo Contest Exceeds Goals by 600%

Posted in: Success cases

Facebook photo contests are simple and effective ways to engage and expand your fan base, build user-generated content to support marketing objectives and generate buzz about your brand. Easypromos client Greenpeace Canada came to us for help in managing a photo contest that would engage and broaden their audience. The overwhelming success of their program offers a fantastic example of why using an application like Easypromos can not only help the contest run more smoothly, but vastly exceed engagement goals.


Why Having Alternate Winners Can Save Your Sweepstakes
Why are alternate winners needed in a Facebook and Twitter Sweepstakes?

Posted in: Applications for facebook,Applications for Twitter

If you frequently organize sweepstakes as part of your marketing strategy for dynamizing your social networks and increasing your community of followers, you have probably found yourself, upon occasion, with the problem of not being able to contact one of the winners, or with the need to replace a winner at the last minute after finding out that he or she is not eligible for the prize. It’s in these sorts of situations that alternates come into play. An alternate is a participant you can keep in reserve in case you have to make a substitution when awarding your prize/s. In this post we will look at some situations in which it might be useful to have alternate winners for your sweepstakes.


Best Practices For Contacting your Sweepstakes Winners
Best Practices When Contacting the Winners of a Facebook and Twitter Sweepstakes

Posted in: Applications for facebook,Applications for Twitter

Have you organized a sweepstakes on your Facebook Page and now want to get in touch with the winners? Once you have a list of the winners and alternates for your sweepstakes it’s time to let the victors know so they can get their hands on their prize as soon as possible. This is probably the most enjoyable aspect of any promotion, but it can also be the most time-consuming. What’s the best way to contact the winners? In this post we explain everything you need to know to communicate with your prizewinners quickly and efficiently.


New Developments in the Management of Winners and Prizes on Facebook and Twitter Sweepstakes

Posted in: Easypromos news

Do you frequently carry out direct sweepstakes on your Facebook Page among users who comment on or ‘like’ your publications? Or do you carry out sweepstakes among users who retweet one of your Twitter tweets? These actions are quick to launch and, thanks to how easy they are to take part in, they are popular with users and can help you increase the visibility of your content and boost engagement with your community. However, once the sweepstakes has finished you might have found yourself with the problems of how to notify your winners and how to obtain their contact details to send them a prize. Or perhaps you have been in the situation of needing to substitute a winner. With such cases in mind we have updated the Facebook and Twitter Sweepstakes applications with three new features. Their aim is to provide solutions to these problems and help the administrator manage the winners of the sweepstakes.