New Easypromos Survey [Infographic]: The Right Prize Is Main Component in Converting Visitors to Participants in Digital Promotions

Posted in: Easypromos news

Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in a digital promotion like a sweepstakes, survey, or contest on Facebook or other social media platforms.
We are in the digital promotions business, so we already suspected that prizes were a core component to running an effective campaign.  But when 48% of participants stated that the prize is the most important consideration – as in, if they do not like the prize, they will not participate – we were glad we asked.


Three Mistakes That Sunk Your Start-Up
start-up mistakes

Posted in: Digital marketing

Whenever I see a bombastic title like the one above I expect to read a sensationalist prescription devoid of content. So, to keep this article on an even keel, and to avoid any distracting detours, I’ll focus on the example of a project I set up in 2005 called nuestraporra.com. It was a platform for running betting pools online and it lasted just two years. After carrying out a digital autopsy of NuestraPorra, I realized that its failure was down to three main mistakes which I have kept at the forefront of my mind ever since.


How to Register Trade Show Participants Using a Single Tablet or Device
How to Register Trade Fair Participants Using a Single Tablet or Device

Posted in: Digital marketing,Ideas for your website

Perhaps your company is attending a trade show and you’d like to make the most of the occasion by carrying out a sweepstakes among all those who visit your stand. Or maybe you’re planning to organize an event and you’d like to reward people for their attendance by entering them into a sweepstakes. Organizing a survey or sweepstakes can be an excellent way of attracting visitors to your stand or event. The most important tool for carrying out these types of promotions is a tablet with an internet connection with which to register the participants. In this post we explain how you can prepare the device for the occasion and ensure that everything goes as smoothly as possible.


Go “Native” To Encourage Greater Follower Engagement and Reach
multi-language promotions

Posted in: Easypromos news

In a great many regions around the world, while everyone may speak the national language, the language they consider to be “native” is different.  For example, in Easypromo‘s home country of Spain, while the majority of our countrymen may speak Spanish, in many cases, Spanish is not most people’s first or “native” language.  Many of us here in the Barcelona area have been raised speaking Catalan, for example, and in the north Basque and Galician, and so on.  Further, many of our residents prefer to speak their native tongue over Spanish.


How to carry out a Facebook sweepstakes by using multiple posts
sweepstakes multiple posts

Posted in: Easypromos news,Ideas for your website

Now you can carry out a sweepstakes on your Facebook Timeline by including Likes and comments of multiple posts with the Facebook sweepstakes tool. This new feature allows to accumulate users who Like or comment on multiple posts of your Facebook page and carry out a single sweepstakes among all of them. In this post we give you some ideas of how you can make the most out of this option.


McDonalds and Warner Bros Pictures Use Co-Branded Facebook Quiz to Promote New Movie Release

Posted in: Success cases

Co-branding emerged in the 1990s as an effective method for increasing audience reach and exposure through brand collaboration. The strategy continues to be effective as companies embrace marketing through digital platforms and social network. One such example is a collaboration between McDonald’s Spain and Warner Bros Picture which promoted the release of a movie via Facebook. The result was a creative and carefully planned online strategy which quickly went viral among followers of both brands spanning the social networks.


5 Surefire Ways To Ensure A Facebook Sweepstakes Is Not A Hoax
header_750x250_ENG hoax

Posted in: Digital marketing

It seems like almost daily Facebook friends are forwarding somewhat questionable opportunities to win things if you post a status, like or comment on as part of a sweepstakes/giveaway being posted on a person or company’s Facebook page. Some might be as simple as winning merchandise from a local retail establishment, or as grand as claims that Mark Zuckerberg is giving away millions of dollars to Facebook users for sharing a Facebook status, which is still making its way around this month.


5 trendy ideas for your Christmas promotions
christmas campaigns

Posted in: Events,Ideas for your website

It’s time to start thinking about Christmas. You might think there’s plenty of time yet, but a lot of people get an early start with their Christmas shopping in November. Your promotional marketing actions should be active by then to capture new clients. So, what are the most effective and attractive promotions according to recent trends? What encourages online clients to pay attention to your online promotions? Below we give you some tips, examples and suggestions for your Christmas campaign.


Ideas for New Year’s Eve Promotions and Contests

Posted in: Events

New Year’s Eve brings out feelings of nostalgia for time passing as well as hopeful anticipation for the surprises that tomorrow holds in store. This is a global celebration, though some countries celebrate it on a different date or in a different way. It is also one of the best times to carry out a marketing campaign, so let us give you some ideas for promotions and contests to get your New Year off to a good start.


How to Project Photos in a Wedding

Posted in: Applications for Instagram,Applications for Twitter

Like many couples in the 21st Century, David and Blanca met through online social networks. In their case it was all thanks to a Facebook photo. The photo was nothing special, just a typical Facebook picture of a group of smiling friends. It had the usual selection of tags, likes and comments.

It’s surprising where a simple photo like this can lead. David, who wasn’t in the photo, posted the following comment: “Is that brown-haired girl on the left wearing a limited edition Blues Brothers t-shirt?” Blanca, the brunette in question, replied: “Yes! I saw it in a flea market and knew I had to make it mine!” And, as the saying goes, the rest is history.