Posted in: Easypromos news
Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in a digital promotion like a sweepstakes, survey, or contest on Facebook or other social media platforms.
We are in the digital promotions business, so we already suspected that prizes were a core component to running an effective campaign. But when 48% of participants stated that the prize is the most important consideration – as in, if they do not like the prize, they will not participate – we were glad we asked.