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Case study – Animalear.com and the viralization of its photo contest with voting

The Client

Animalear.com is a startup, founded in 2014 as an ecommerce company selling pet products throughout Spain. Animalear.com is formed by a team of professionals who want everyone to be able to enjoy life with their pets. Animalear.com’s great strength lies in its offer of low prices, informed online purchasing, facilities for the daily care of your pet, plus the option of paying in installments.

 

The Campaign

To promote the launch of this ecommerce company, a number of activities were prepared across the social networks. Among these were some contests carried out with the Easypromos application. That outlined below was one of the most successful. It involved raffling a camera among those who took part by sending in a photo of themselves enjoying life with their pet.

 

Case study – Marineda City’s Fathers’ Day Test with different results

The Agency


Octo Europa is an agency specialized in corporate image and communication, both in mainstream media and the social environment.

 

 

The Client

The campaign was developed for Marineda City, the biggest leisure and shopping mall in Galicia, Spain, which has, since its inauguration in 2011, become the most important mall in the northwest of the country, thanks to its wide range of fashion, décor, technology, entertainment, restaurants and other services.

 

The Campaign

Under the title, “The Fathers’ Day Test”, a questionnaire was created to establish which type of father each user was – urban, classic, sport – depending on the answers that the user provided. When participants finished the test they were shown a graphic and a message corresponding to the results of the test. Three gift cards worth 150€ each were raffled between all the participants.

 

Case Study – How to move a thriving national Slo-Pitch Softball community from its offline roots to one of online engagement

The Agency


Slammin Media is a online, digital and social marketing company that assists non-profits, arts organizations, artists, restaurants, businesses and educational institutions attract audience, customers, clients and members.

 

The Client

Slo-Pitch National Softball Inc., first started offering tournaments to Canada’s slo-pitch community in 1989. SPN offers, to member teams, a Canada-wide qualifying tournament program leading to Regional, Provincial and National Championships in over 22 categories and calibre levels. Slo-Pitch National, along with a dedicated team of volunteers – administer, coordinate and regulate over 950 provincial qualifying tournaments each season across Canada.

 

The Campaign

With this campaign SPN embarked on a new era for it’s National Slo-Pitch Association to utilize the power of social media the likes of which they nor their community has experienced before. With Slammin Media at the helm, SPN tested the waters focussing on its existing Facebook fans. This three week St. Paddy’s day promotion took the form of a recruiting sweepstakes using the Easypromos viral recruiting mechanism and backed by one promoted post in addition to some very successful organic posts shattering Facebook Edgerank limitations.

 

Case study – La Bolsa del Corredor: a talent contest in two stages with voting

The Client

La Bolsa del Corredor is a website, run by Diario Sport, which specializes in content related to running. It also provides organizational services, strategic promotion and communication of sporting events.

 

The Campaign

Under the title, “Reto Sport Berlín” (Berlin Sport Challenge), a contest was held which consisted in choosing two contestants, one male and one female, to win a place in the starting line of one of the greatest marathons in the world: the BMW Berlin Marathon. This exciting prize included the travel costs, accommodation, a race number, a personal trainer for fourth months, physiotherapy and osteopathy services, a stress test, sports coaching, podiatric treatment (insoles), sports nutrition and a full kit.

A format was chosen that would allow for the selection of a group of contestants who would stand out for their abilities to meet the challenge (availability, capacity for improvement, ability to assimilate training, motivation, camaraderie, etc.) without adversely affecting the diffusion of the promotion or the level of participation. Two stages were established:

  • Stage 1: Registration and attendance. The contest began with a registration period that opened 5 months before the final test. A limited number of participants – 150 – were allowed enter. In this way, the organizers were able to guarantee the proper development of the training sessions that would serve to filter contestants and establish winners. The only conditions were that entrants should not have run a marathon before and had to attend a minimum of two of the four training sessions organized by La Bolsa del Corredor-Sport.

 

Ideas for April and May: essentials for a textbook-perfect promotion

April 23 is World Book and Copyright Day; May 1 is International Workers’ Day. In many countries, Mothers’ Day is also celebrated in May. Do you have any promotions planned for these months? With so many important days coming up, there should be plenty of ways to turn one into an idea for a promotion that will excite your fans. Here at Easypromos, we’d like to offer you some hints and tips regarding the best way to organize your contest or promotion more effectively.

 

Free Pinterest App by Easypromos: install it now in your Facebook pages!

You work hard every day to achieve that your Facebook pages always show all the power of the brand by writting and spreading value content, setting up promotions, asking for suggestions and completing with apps. We know the importance of this issue and we want help you on it: that’s the reason why Easypromos has developed a new free Pinterest App for Facebook pages, which offers an appealing design, an appearance adapted to the new Facebook pages format, and different options to customize it as you like: showing Pinterest boards, latest pins or the pins of a specific board, submitting a branded header, etc.

 

Ideal Easter promotions

Easter is coming: holidays, kids, spare time, culture, sweets, sun, spring… Take advantage of these vacations and suggest your fans and customers to enjoy the things they like. You can propose them an entertaining and fun promotion, a contest cheering them up to go out and get fun, or motivate them to buy what makes them happy. We explain some ideas which you can adapt to your brand and set up a charming promotion for these days.

 

7 suggestions and 1 reason to promote World Health Day

Everybody worries about health, although most of us don’t pay attention to it. This is a very important issue in our lives, but we tend to forget about it. World Health day, on 7th April, is a perfect date to communicate with your costumers, users & fans and remember them how significant is to take care of oneself, prevent and recover, so this way one’s life can be happy and complete. How can you promote it? We have just explained the reason, and possibilities are infinite, but we give you some ideas.

 

New interface to manage your promotions

Easypromos has set up a new interface in order to be more functional for administrators, and with the aim of improving management & control on promotions. Now, setting up contests and draws and managing them will be easier and more intuitive. This upgrade is the phase 1 of a large project with which Easypromos wants to optimize administrators’ experience in our control panel.

With this improvements, you will have the following benefits:

  • Be aware of the state of your promotion publication and solve at the moment the question: “The promo is active but I can’t view it. What configuration aspect have I missed?”
  • Optimized management, in case of a big volume of promos
  • Improve date settings with the new calendar system
  • Easily set up the countries from where people will be able to access the promo
  • Access quickly to all the configuration options of your promotion

If you want to learn more about these changes, you can enter your promotion administration panel or read the following clues.

 

How to validate the coupons and promotional codes you give away in promotions

One way to conclude a promotion is by giving away promotional codes or coupons to the participants so they can redeem them for gifts or discounts in the store.

Easypromos not only enables you to distribute the codes and coupons automatically at the end of the promotion, but it also provides a Validation Portal so that sales outlets can verify the codes that have been provided to their customers.