2 Key Promotion Mechanics and 1 Additional Technique for Capturing New Fans

Posted in: Ideas for your website

Are you thinking about creating an online sweepstakes to capture new fans for your Page? Since November 5, 2014, Facebook Guidelines forbid organizers from obliging users to become fans of a Page in order to participate in a sweepstakes or promotion. However, there are other ways of using promotions to grow your fan community. In this post we’ll recommend 2 key mechanisms you can use to convert your participants into fans of your Page.


Kettlewell Colours Uses Simple Quiz to Add 5,000 Unique Email Addresses to Customer Database

Posted in: Success cases

Learn a helpful use of the Quiz app. This success case brand hosted a Quiz on its website to offer an indication of the best products for each customer. Learn how the Quiz worked and its strengths as a marketing tool.


Validate promotional QR codes with your phone using the Validation Portal

Posted in: Applications

Many small businesses with brick-and-mortar stores use social networks and other online channels to incentivize purchases, attract clients, and encourage their followers and online fans to become real customers. Distributing coupons or discount codes is one of the best ways of achieving this objective, but many clients ask us: How can I make sure that people don’t use the code more than once? Good question! ;-)


5 Keys to Creating a Successful Recruiters Contest

Posted in: Digital marketing,Ideas for your website

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Recruiters Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.


Experiential Marketing Via a Multi-language Photo Contest

Posted in: Success cases

Experiential marketing seeks to create an emotional connection between a brand and its clients. This connection can then serve as an effective brand ambassador. It’s about selling an experience rather than merely a service. Such was the thinking behind the #h10moments promotional campaign launched by H10 Hotels. This blog post will provide an in-depth description of H10’s campaign.


We’ve moved to the Google Cloud!
google cloud

Posted in: Business news

Our mission is, and always will be, to deliver tools that offer businesses, marketing teams and agencies the best technology to support online contests and sweepstakes as an impactful part of their marketing strategies. We want to be your technological partner, but this can only happen if we offer the most reliable service with guaranteed effectiveness.

As our business continues to rapidly grow, we’ve been processing an ever-increasing number of promotions and participants. As a result, our infrastructure requirements have expanded as well, and we need to adapt to meet this demand and keep pace with our growth.

Today we are announcing that we’ve completing the final phase of our Google Cloud migration, with Easypromos’ entire technological infrastructure now moved into the Google Cloud. This means enhanced scalability, reliability and technological security, allowing us to focus on what we do best: developing new features to help you create superior promotions for you.


7 Ideas for Facebook Sweepstakes
7 Different Ways To Carry Out A Facebook Sweepstakes

Posted in: Applications for facebook

Facebook sweepstakes are one of the promotion types most frequently used by brands and businesses to make their Pages more dynamic. Such promotions can facilitate wider post diffusion, boost community engagement and, to a lesser extent, grow a fan base. There are a variety of Facebook sweepstakes that can be carried out. Below, we list 7 simple sweepstakes that you can run from a post on your Facebook Page.


How to Create a Successful Facebook Sweepstakes
How Creat Successful Facebook Sweepstakes

Posted in: Applications for facebook

Creating a Facebook sweepstakes is possibly the easiest way of promoting your product or service. However, there are some essential tips you should bear in mind if you want to get the most out of your promotion. Just publishing the sweepstakes and hoping for the best might get you a decent result, but if you prepare the groundwork first you can really tap into the full potential of this type of promotion. If your sweepstakes doesn’t stimulate much interaction from your fans you might be deceived into thinking that this type of sweepstakes doesn’t work. In fact, the problem is more likely to be that you didn’t treat the sweepstakes as part of a comprehensive promotional strategy.


How to prevent your Facebook account from being stolen: a case study and four basic tips
How Prevent Facebook Account From Being Stolen

Posted in: Applications for facebook

“Hello Easypromos, I know how to win all your Facebook voting contests. What will you give me if I tell you how?” This was a genuine email message received by our customer service team. It was sent by a Facebook user from Portugal who gave a false name and email address. Thanks to his email we were able to uncover a case of stolen Facebook accounts and learn more about the technique of Facebook phishing. Below, we share the story of this discovery and provide three tips for ensuring it never happens to you.