14AUG2015

Last-Minute Labor Day Contest and Promotion Ideas
labor day promotions

Posted in: Events

This year, Labor Day is Monday, September 7th, which means there are just three short weeks to take advantage of the buzz surrounding the long weekend. Labor Day represents an ideal opportunity to hold a promotion celebrating achievements of American workers, and with parades, festivals, picnics and events, not to mention retail sales, surrounding the long weekend, and there are limitless opportunities to tap into an motivate your audience through contests and promotions. It’s not too late.

14AUG2015

How to Use Social Networks to Provide Advertising Support for Your Advertisers
How to use social networks for advertising

Posted in: Ideas for your website

Until recently, social networks have played a secondary role in media plans; actions carried out via this medium have usually been done in isolation, unconnected to other forms of media. This trend is changing fast. Other forms of media (the printed press, radio, TV, etc.) are offering social networks as advertising support to their advertisers with increasing frequency because of the peculiar characteristics of social media: bidirectionality, possibility for public interaction, immediacy, flexibility, opportunity for innovation, easy viralization and diffusion of audiovisual content. It also requires a lower investment than other forms of media and facilitates segmentation. Discover six ways of using the social networks to provide advertising support to your advertisers.

13AUG2015

5 Ideas for Applying Hashtags on Facebook Efficiently
5 ideas facebook sweepstakes

Posted in: Applications for facebook

The hashtag is a very familiar concept for any user who commonly uses social networks. As such, it is a tool that you can make good use of in your online campaigns. Easypromos provides a platform for carrying out sweepstakes among users who comment on a Facebook Wall publication and we have incorporated a new feature which makes the most of hashtags used in comments.

12AUG2015

New Features on Facebook for Businesses and Brands: New Ways of Connecting with Users
New ways of connecting brands and users on Facebook

Posted in: Applications for facebook

Facebook has announced new tools for Facebook Page administrators to help them communicate with users and clients more quickly, and manage the inquiries received daily on their pages more efficiently. Among the new features introduced is the option of responding to a public comment with a private message. Below, we explain in detail what these new tools consist of and how you can make use of them to communicate with your fans.

07AUG2015

QR Codes and Barcodes: New Developments for August
barcodes promotional codes qr

Posted in: Easypromos news

One of the most-used marketing strategies by businesses is the “price discount”. Companies use discounts to sell high quantities of products at low prices, and in doing so they are able to increase sales over a specific time period, capture new customers and loyalize existing ones.

05AUG2015

Photo, video and writing-based contests with pre-moderation
How to moderate photo and video contests

Posted in: Easypromos news

Have you organized a contest in which participants must upload a photo, video or writing? Are you going to organize a literary contest and select the winning story to publish in the next edition of your magazine? Do you want to launch a short film contest and have an internal jury choose the winner? One of the most important aspects of these types of contests is the chance to moderate and revise content that users upload to the contest to try and win a prize. In this post we explain how pre-moderation works when applied to these types of contests and which features it should offer. We will also see how the pre-moderation system works for promotions created with Easypromos.

28JUL2015

Facebook News: Users Now Have Greater Control over Their News Feed
Facebook see first H

Posted in: Applications for facebook

This latest feature announced on 9 July in Facebook’s Newsroom, continues the recent series of changes made by Facebook in pursuit of a single objective: enabling users to access information that is of genuine interest to them. Below, we look at this new feature in detail so that you can explain it to your fans and give them guidance.

23JUL2015

Update of the Facebook Sweepstakes Application: All the New Features
facebook sweepstakes new features

Posted in: Applications for facebook

In August 2013, Facebook updated its promotions policy, making it possible to carry out sweepstakes directly on a Facebook wall. With the aim of helping administrators manage these types of promotions, we have launched the Facebook Sweepstakes Application, a tool that enables you to convert a Facebook post into a sweepstakes, among all users who have ‘liked’ or commented on it, with just a single click. Almost two years after its launch, we have updated the tool with a new design and a package of improvements and new features that we outline below.

13JUL2015

Facebook Photo Contest Surpasses Participation Goal by Nearly 50%

Posted in: Success cases

Facebook photo contests are simple and effective ways to engage and expand your fan base, build user-generated content to support marketing objectives and generate buzz about your brand. Easypromos client VarageSale, one of the hottest recent Internet startups, came to us for help in managing a photo contest after having run into challenges doing it themselves in the past. The story of their “Mini Me” Father’s Day photo contest presents a fantastic example of why using an application like Easypromos can not only help the contest run more smoothly and relieve stress associated with frequently changing rules, but vastly exceed engagement goals.

10JUL2015

Sweepstakes on Twitter as part of a brand content campaign

Posted in: Success cases

The following Twitter sweepstakes case study, carried out by Vodafone yu with the help of the Sra. Rushmore agency, has many interesting aspects. We’re going to outline some of these during this post. Four copies of the book Yellow Mellow, signed by the author and YouTube star of the same name, were raffled among followers who retweeted this tweet: “Would you like a signed copy of the book by @YellowMellowMG? We’re raffling four copies among everyone who retweets this tweet.”