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Create your own Oscars betting pool

This February 22nd the latest edition of the Oscars will be celebrated. This is one of the most exciting, glamorous and highly anticipated nights of the year. How can you tap into the public’s enthusiasm for the event? How about creating your own Oscars betting pool and challenging your customers and followers to predict who will be the big winners on the night? Your users will have fun making their bets and you can add even more emotion to the contest by raffling off a prize among those who predict correctly.

Create your Oscars betting pool - Easypromos

 

Before you start, would you like to make your predictions? Take part in the Easypromos Oscars betting pool.

 

Below are seven tips for creating a successful Oscars betting pool.

 

1. Completely customize your betting pool

You’ll be able to create the pool by using the questionnaires system of questions and answers which has been designed to be flexible and adaptable to any type of quiz, test or questionnaire. In this way, you can design and create the betting pool so that it meets your needs perfectly, thanks to the following options:

  • Use different types of questions: closed answers, sortable answers, open answers, rating answers, dropdown lists and autocompletable menus, etc.
  • Customize with your own colors and typographies: you can choose from the predefined designs proposed by the application, or you can set up your own palette of colors.
  • Select the presentation layout for each question and decide the question order and design for each one (vertical or horizontal design, uploaded photos or videos to accompany the questions and answers, number of answers per row, etc.)

 

2. Present it with photos and videos of the nominees

Make your betting pool attractive by presenting each question with photos or video. For example, in the category for best movie, you could present the nominees with the trailer for the video; you could complete the category for best actor/actress with a photo of each nominee. The result could look like this:

Create your Oscars betting pool - Easypromos

 

Share a contest or sweepstakes via Whatsapp, Telegram and Line

Whatsapp, Telegram and Line, the reference instant messaging apps, have become the preferred means of communication for millions of users worldwide. Whatsapp is one of the most popular, with over 600 million users. Its immediacy, ease of use and compatibility with the operating systems of all smartphones has made it one of the most popular apps for sharing, disseminating and exchanging information.

More than 65% of users who participate in Easypromos promotions do so via mobile devices. With the objective of providing these users with an even easier way of sharing with, and inviting, their friends, we have now introduced integration with Whatsapp, Telegram and Line. These have been included with online campaigns as new channels for viralizing promotions. The chance to share a promotion via Whatsapp is available for users who take part in Easypromos promotions via their smartphone.

Below we explain what the user’s experience is like and outline all the customization options on offer.

 

How does it work?

One of the main actions in all promotions is the chance to share, quickly and easily, with friends, family, colleagues and other contacts. With this objective in mind, all the screens in a promotion display the ‘Share’ button, which offers users different channels for viralizing the promotion. Now, Whatsapp has been included as a new tool for users who are connecting via their smartphone.

In this way, with just one click, users can send a message to friends or even whole groups of friends via Whatsapp. The message will include the viral content defined by the administrator, as well as a link to the promotion.

In the following infographic we outline how a user can share the promotion via Whatsapp:

Share and invite via Whatsapp - Easypromos infographic

Share and invite via Whatsapp - Easypromos infographic
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Around-the-world quiz: a chewing gum case study by Territorio Creativo

With a highly visual quiz, fans of Wrigley’s 5® chewing gum were invited to demonstrate their knowledge of different world destinations. Destinations that the person who found the winning package would be able to visit during his or her trip around the world courtesy of 5®. In the following case study we reveal an excellent example of how to make the most of the tool, which, in a highly original way, combined the promotions group, the new questionnaires system, and the recruiters tool. Below we show you how.

 

The Agency

Territorio creativo is an agency with over 15 years’ experience as a social business consultant. It helps innovative businesses to evolve from publicity marketing to developing a relationship with their customers. It works to strengthen the link between the company, its product and its customers in order to improve competitiveness.

 

 

The Client

is a line of chewing gum from Wrigley, a market leader in the confectionary industry. Wrigley offers a wide range of innovative, top-quality chewing gum and candy. The company was founded in Chicago (USA) in 1891.

 

 

The Campaign

The “5® World trip” campaign was presented as a promotions group. Each independent promotion consisted in a quiz with 10 questions about six of the destinations that would be visited in the around-the-world-trip.

 

The Challenge

The main objective was to increase awareness of the 5® brand. The prize on offer was an around-the-world trip. The promotion connected the real-world, offline realm (the prize was inside chewing gum packets) with the online realm (promoting the cities and encouraging people to want to visit them).

promotions group

 

10 tips for making a successful multiple choice test

Multiple choice tests are highly valued by users and always achieve a high level of participation. These sorts of tests motivate users because they provide a fun, personalized experience: the participant answers a series of questions about his or her likes, dislikes and opinions, and, as a reward, receives a personalized message based on the answers given. This type of test grants the brand visibility, but it also enables the brand to segment participants easily, presenting to each one the product or service that best fits their chosen preferences. 

Below we give you 10 tips for achieving a successful multiple choice test.

 

1. First of all, tell the user what he or she will obtain upon completing the test

The prize could be entry into a sweepstake, delivery of personalized content to the participants’ inbox, or simply a personalized result based on the answers given. Although the test motivates users because it asks individuals about themselves, the principal appeal of a promotion is always the gift or prize on offer: entry into a sweepstake, a discount coupon, a personalized message, etc.

 

 

7 key communications for the promotion participant

In the majority of promotional actions carried out by Facebook, including the more traditional marketing actions, one of the objectives that brands try to achieve is the capturing of new contacts or leads of possible clients.

Contact details, particularly email addresses, represent the most simple and effective way of communicating with your followers. Email addresses can be used after a promotion has finalized for carrying out email marketing campaigns, but this doesn’t have to be the only objective.

sending emails from promotion
Having the contact details of participants during the promotion is extremely valuable, as the communications that you carry out with participants will have a considerable influence on the results of the promotion: they can increase participation, and so augment the number of leads. They can have a further influence in encouraging participants to viralize the promo by reminding them that they have to obtain more votes by email. In conclusion, these communications are going to help you achieve more effective campaigns.

Below, we explain which objectives you should pursue by means of communications with participants and we give you some specific ideas to help you achieve your objectives.

 

The 7 objectives that you should set yourselves are as follows:

 

  1. Generate engagement and interaction with users
  2. Increase participation
  3. Increase number of followers
  4. Humanize the brand
  5. Obtain a quality database
  6. Obtain a closer connection with users
  7. Provide support to participants

 

 

Emails Platform: Automates the sending of contest and promotion emails.

One of the main objectives of brands carrying out a promotion, contest, or online marketing action is to be able to register the emails of participating users and obtain their consent to then contact them via this channel. Until now, Facebook provided a direct communication channel between brands and users via its business Pages. However, due to the continual evolution of the Facebook publication algorithm, the extent to which brands can reach their followers decreases every day, meaning that it is getting harder for brands to ensure that their messages reach their Facebook Page followers.

Obtaining the participants’ email addresses and consent for contact allows brands to establish a direct and personalized communication channel, in which the message can be guaranteed to reach each participant. Brands can take advantage of this direct communication channel, not only by selling their services and products upon finalizing the promotion, but also by making the promotion itself more efficient and successful.

In this post we introduce our Emails Platform, a new tool that will enable administrators of Easypromos promotions to create, configure and customize emails, allowing for the automatization of communication with promotion participants. The Emails Platform enables you to fulfill the following needs:

  • You would like to say thank you to your promotion participants via email.
  • You would like to send a discount coupon to a user who has encouraged 3 friends to register for the promotion.
  • You want to send an email to the winning users from the same platform.
  • You want to send a reminder of the state of each user’s participation
  • And much more…

 

 

How to create a hashtag for your Twitter and Instagram campaigns

Creating a hashtag seems simple, but to ensure a really successful Twitter and Instagram campaign, it is worth bearing in mind some aspects that are outlined below:

Create a hashtag for Twitter & Instagram campaigns

 

1. What is a hashtag?

  • Hash is the English word for this sign: #
  • Tag is another word for label.

So a Hashtag is a chain of characters made up of one or various words linked together and proceeded by the hash symbol.

 

2. What is the hashtag for?

For associating a message with a particular theme in a way that enables us to organize information; the use of the hashtag enables us to locate information by searching for a particular word or phrase.

 

3. How to create a hashtag

When choosing and creating a hashtag, it’s worth remembering some things that will help you achieve greater effectiveness both in Twitter and Instagram.

  • The hashtag should be short: The shorter the better. This is so that users can type it quickly and interact more efficiently. In Twitter, for example, you have only 140 characters, so the longer the hashtag, the less space you or your users have left to communicate.
  • Legible and easy to remember: Keep in mind that users are going to have to memorize it in order to tweet with it, so make it easy to remember. Although hashtags are not case sensitive, we recommend that you use CamelCase or capitalization in a position other than at the start of the word. In this way, you separate the words visually and make them easier to read and understand. Look at the difference:

Eg.: #christmaslottery –> #ChristmasLottery

  • Original and unique: If it’s a very obvious hashtag it has probably been used before, so you need to make sure you choose the right one for your campaign. In this way you can ensure that your information doesn’t get mixed up with something else that happens to have the same hashtag.
  • It should be contextualized: It’s important that the hashtag makes sense within the context of the message and the campaign. It’s pointless having a really original hashtag if it seems to have nothing to do with the campaign, as this will only end up confusing the user.
  • Avoid non-standard characters: We suggest that the hashtag contain no spaces, accents or umlauts. There are many programs that can be integrated with Twitter and Instagram, and each program may use these symbols differently. For example, Twitter is capable of providing results to a #hashtag search that ignores accents, etc. but Instagram is not. To avoid any duplication of data and to guarantee the number of times your hashtag has been used, it’s best to avoid introducing these characters.
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Effective contests: How to avoid barriers to participation

One of the main objectives for a brand carrying out a promotion is to obtain the greatest number of participants. Without a doubt, this is one important way of measuring the success of a promotion. Here are some of the advantages to having more participants:

  • You have more people to help you with the viralization of the promotion and ensure it reaches more users.
  • You have more options for obtaining contact details of participants and thus expanding your database.
  • And, finally, you will have more posts appearing on the Timelines of your followers, since their “participation” entails an “interaction,” making it a fundamental variable in ensuring the presence of your brand on your followers’ Timelines.

For this reason it’s necessary to bear in mind some factors that occasionally put up a barrier to participation. Below we give you some tips to ensure that your contests are as effective as possible.

Tips for running effective contests

 

1. Generic photos

The photo contests that are often most effective are those in which you ask users to participate with the sorts of photos they already have in their smartphone or computer. Here’s an example: everyone has photos of a beautiful landscape, a meal with friends, their pet, their home, of a specific monument, parts of their city, or simply their favorite photo…

If, on the other hand, you ask users to take a photo of somewhere specific; or with a group of people, like a collective selfie; or if they have to dress up or buy a prop for the photo, these are all factors which could reduce the number of participants, as they involve a greater investment of time, money and energy.

 

2. Don’t set down economic conditions

You can offer discounts on your purchases, but if you oblige participants to spend over a certain amount in order to qualify for the discount (“if you spend 250 euros in our store we’ll give you a 10% discount,”) you will probably see a lower level of participation. This requires your public to already have the intention of making a purchase of this amount or more.

 

3. Immediate participation

The most effective contests and promotions are those in which users can participate as soon as they see the promotion. If, for example, you prepare a contest in which users have to take a photo or record a video of themselves on a mountain, they probably won’t be able to enter right away.

You also have to bear in mind the amount of time that the user must dedicate to the participation. It’s not the same participating with a simple phrase as it is to have to paint a picture.

 

4. Measure the value of the prize in comparison with the amount of effort you are asking participants to make

When choosing the prize, it is important to consider the effort that a participant will have to make to enter a promotion. If, for example, you are asking them to make a short film, bear in mind that they are going to need plenty of time to plan and film it.

 

5. Request only those contact details that you consider to be strictly necessary

You should bear this factor in mind, since users give a great deal of importance to having to supply too many personal details.

 

6. Change the dynamic or prize if you carry out promotions frequently

If you notice that participations in your promotions are decreasing, we suggest you carry out a change.

For example, if you have spent various weeks raffling off a night in one of your hotels to all users who correctly answer a question, and participation is slowly decreasing, it might be that they are no longer attracted by the same prize. Or perhaps they are simply bored with this type of contest and it’s time to think of another way of doing it.

 

7. Make it easy

One of the secrets to organizing a successful promotion or contest is to make it easy to understand and simple to enter. The workings may be complex, depending on the type of prize on offer, but make sure you clearly explain all the steps that users must take in order to participate.

 

8. Be creative

It’s important to present the promotion in an appealing way that attracts the attention of users and encourages them to take part. Use images to decorate the promotion and write an original text that clearly explains what it consists in, as well as all the steps that users must take to participate.

 

9. Adjust the duration of the promotion

Each type of promotion requires a specific duration, depending on the way it works. It’s not the same to organize a promotion in which a user only has to provide some personal information to qualify for a sweepstake, as it is to organize a voting contest in which a user must obtain 20 votes in order to qualify for the prize. For this reason it’s a good idea to adjust the duration of the action for each specific mechanism in order to effectively manage users’ expectations. If the duration is excessive it might discourage users who want to know if they have won as soon as possible. Equally, a more complex contest mechanism, that requires more from users than simply providing personal information, will require longer contest duration in order to give contestants time to meet the challenge.

 

10. Set up an achievable goal

If you prepare a contest in which users must achieve a goal, it’s important to make it a goal that seems possible. For example, if you are going to organize a photo or text-based contest with voting, we suggest that you don’t ask for too many votes to be obtained as a requirement for winning the prize. If the objective seems overly difficult to obtain, this could discourage potential participants, given that they will perceive the promotion to be excessively complex.

 

In short, “simple actions,” and by simple we don’t mean unoriginal. It’s all about facilitating user participation as best as you can. This should ensure that all your promotions are as successful as they can be.

 

 

 

Llaollao creates a sweet test with the help of Bee Social

The new Easypromos questionnaires system offers multiple possibilities. Among them, tests are a fun option, enabling you to pose questions to users and then show them different final messages depending on the answers they give. Bee Social has used a test in a very creative way to present Llallao’s winter range: Winterllao. Below we explain how.

 

The Agency

Bee Social is a young, online marketing agency that helps clients optimize their online presence. It also seeks benefits for the brand and its sales and results. Among the brands that they work with is Llaollao; Bee Social works to dynamize this brand’s online community across the social networks via proposals which are fresh, dynamic and fun. They also like to transmit their values with humor.

 

The Client

Llaollao began as a family business selling frozen yoghurt. Many people became interested in the brand thanks to how successful their product became, so Llaollao decided to franchise their business model. This franchise, a pioneer in yoghurt commercialization in Europe, now comprises a network of over 100 Llaollao outlets, with an international presence in Portugal, Morocco, Venezuela, France, Saudi Arabia, Belgium, Luxemburg, Russia and Singapore.

Since 2010, Llaollao has been placing its trust in Bee Social for the management of its social networks, and together they have created a strong online image, supported by a presence across the various social networks: Facebook, Twitter, FourSquare, Tuenti, YouTube, Pinterest and Instagram. In 2013 they won a TNS Fan Page Awards prize for best Facebook Page.

 

The Campaign
“Tell me what you’re like and I’ll tell you which Winterllao product is for you.”

 

The Challenge
This campaign was specifically intended to promote the new seasonal Winterllao product range, as the brand has incorporated new creations to their menu. To do this, Bee Social created “The Wintertest.”

 

The Solution
They utilized the Premium version, specifically the new questionnaires system. They created a test in which various questions were asked of users. Depending on the answers given, each user was then identified with the Winterllao product which most suited their profile. The test posed questions such as the following:


 

5 trendy ideas for your Christmas promotions

It’s time to start thinking about Christmas. You might think there’s plenty of time yet, but a lot of people get an early start with their Christmas shopping in November. Your promotional marketing actions should be active by then to capture new clients. So, what are the most effective and attractive promotions according to recent trends? What encourages online clients to pay attention to your online promotions? Below we give you some tips, examples and suggestions for your Christmas campaign.

christmas campaigns

 

Fun and useful surveys

With this entertaining and motivating promotional tool you can carry out a multitude of promotions in order to get to know your clients better and offer them products based specifically on their likes or needs. Who wouldn’t like to have a personal online shopper, someone to give advice about what would be the most appropriate present for a favorite nephew or to offer suggestions based on tastes? With surveys you can create this type of promotion.  Make the most of message personalization to give specific advice and ideas to your users. Choose between a multiple choice test, a survey for collecting info on tastes and preferences, or a trivia quiz to evaluate clients’ knowledge of a subject. Try this DEMO about the ideal Christmas greeting, based on a test, and let your imagination fly!