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Agency case study: Photo voting contest (Cub Creació & Comunicació)

13JUN2013

Agency case study: Photo voting contest (Cub Creació & Comunicació)

Posted in: Success casesUpdated on the 20/01/2014

The agency

Cub Creacio & ComunicacioClub Creació & Comunicacio is a graphic design and communication agency which offers digital marketing services to their clients, and more recently, social media strategy support. Four our Facebook promotions we always count on the expertise and knowledge of Easypromos team.

 

The Client

Fujifilm Europe, branch office in Spain, has specific chains Centro Fuji in Spain, formed by 170 specialised photography companies, which offer a wide range of printing products, as well as photographic and study material.

In order to foster this network and attract a young public, we started the presence in the social networks, focusing on the creation of two Fanpages with a lot of interaction and constant promotions: Centre Fuji and Centro Fuji, for Catalonia region and the rest of Spain.

 

The Campaign

In order to boost this objective, we run a Photo Contest on the Street Photo topic, offering amazing prizes to the winners, which consisted of high range cameras, as well as the new instant camera INSTAX and much more packs of free copies. All of these prizes were valued at 1,500 €.

Contest lasted 45 days and started a month after launching the two Facebook fanpages.

Street Photo Contest

CHALLENGE

The main goal was to attract fans to the page and, at the same time, involve the stores in the promotion, by providing participants and becoming the collection point of the prizes. To do so, they relied on QR codes in their display windows.

 

The solution

In order to carry out this promotion Easypromos Premium version was used, with multilingual support for Street Photo Contest, depending on the language the user had configured in their Facebook profile.

We chose a combination of prizes, aimed at motivating the votes but without conditioning the voting process. Therefore, a minimum of 25 votes were required to become part of a selection of a professional jury, which finished selecting the first 10 winners.

 

The benefits

  • Increase in the fans database:  4,000 new followers for the Facebook page of Centro Fuji and Centre Fuji.
  • Weekly reading with peaks of 15,000.

 

Testimonial

“Easypromos is an open team with a big expertise on marketing, which makes easier the task to find the most appropriate solutions for your objectives. Their technical and personal support has been the key to success in all our promotions. We recommend Easypromos to those looking for excellent results”.

Cristina Alsina

Marketing Manager, Cub creació & comunicació

 

Other case studies:

Carles Bonfill

Easypromos CEO and co-funder