This post has been updated with new features and configuration system on July 2014. Read here the most recent information.
One of the most popular features, used by our clients with the Easypromos application, is the photo contest. Those contests are incredibly viral and create a high level of engagement with the Facebook fans. We have been thinking about how to make the user experience even better and are happy to announce we have developed an integration with Instagram and Twitter, which allows fans to upload pictures onto the contest directly from the Instagram or Twitter application on their mobile phones.
Twitter and Instagram plugin is included in Premium and White Label versions of Easypromos without any additional cost.
What are the benefits?
-We are mobile: Considering the over 425 million users a month who access Facebook from a mobile device, the 30million Instagram accounts and that 60% of the 140 million active Twitter users tweet from mobile, it has been a win-win combination.
- Fast and easy: Having to take a picture, upload it on your computer and then to the contest was a process that takes a certain amount of time and effort and required a really attractive prize to compensate it, increasing the cost of the promotion. Now, fans can submit their entry on the go in a few seconds.
-Increased virality: Being able to use three applications for the same purpose significantly increases the virality of the contest. Twitter and Instagram followers of the participants will be able to see the entry and will be curious about the meaning of the picture and the hashtag.
-Increased engagement: Taking pictures is fun. Having filters to make them look nicer is even better. This is the reason for the success of Instagram. Having your fans go through a creative process associated with your brand is a whole new experience in terms of engagement.
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