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Digital marketing

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Owing to the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish these sorts of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.

Facebook specifies the following practices as not being acceptable ways of using Reactions:

If using Reactions as part of a poll, don’t use Reactions in the following ways:

  • Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
  • Don’t make Reactions the most distinctive or prominent feature of your creative.
  • Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images

Facebook Guidelines Reactions for Polls

But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a counter to display the voting results in real tim. Check out the example below:

If you’d like to participate in our Facebook Live Poll, click here.

The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most importantly of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.

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07DEC2016

Make Sure you Mind your T&Cs + Top Tips
Mind your T&C

Posted in: Digital marketing

Behind every great promotion should be a set of Terms and Conditions – they are not just for decoration. Many Disasters have been avoided as a result of having carefully crafted T&C’s and they protect both the promoter and the consumer.

11OCT2016

5 Keys to Creating a Successful Recruiters Contest
keys_creating_successful_recruiters_promotion

Posted in: Digital marketing,Ideas for your website

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Recruiters Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.

13JUL2016

Amplify Your Organic Facebook Reach By Over 1000% [video included]
Amplify Organic Facebook Reach

Posted in: Applications for facebook,Digital marketing

As a Facebook manager among Brand pages are you tired of seeing a flat line in your Facebook Insights graph. Well you are not alone. Ever since Facebook went to their ‘pay to play’ model it can get pretty lonely publishing posts on your business page timeline. 

04JUL2016

3 Facebook Sweepstakes that Bring On Engagement
3 Facebook Sweepstakes that Bring On Facebook Engagement

Posted in: Applications for facebook,Digital marketing

Giveaways on Facebook are a great way to gain exposure and grow your business on social. In this post we’ll show you 3 ways to massively engage your audience without having to invest equally massive amounts of money.

17MAY2016

Best Practices for keeping your sweepstakes and contests legal and compliant
best practices sweepstakes contest legal

Posted in: Digital marketing

Here are the basic differences between sweepstakes and contests that you should know if you are considering running either of them. Our guest writer Donna DeClemente, from American Sweepstakes & Promotion Company, clarifies the differences between them.

25APR2016

Three Mistakes That Sunk Your Start-Up
start-up mistakes

Posted in: Digital marketing

Whenever I see a bombastic title like the one above I expect to read a sensationalist prescription devoid of content. So, to keep this article on an even keel, and to avoid any distracting detours, I’ll focus on the example of a project I set up in 2005 called nuestraporra.com. It was a platform for running betting pools online and it lasted just two years. After carrying out a digital autopsy of NuestraPorra, I realized that its failure was down to three main mistakes which I have kept at the forefront of my mind ever since.

07APR2016

How to Register Trade Show Participants Using a Single Tablet or Device
How to Register Trade Fair Participants Using a Single Tablet or Device

Posted in: Digital marketing,Ideas for your website

Perhaps your company is attending a trade show and you’d like to make the most of the occasion by carrying out a sweepstakes among all those who visit your stand. Or maybe you’re planning to organize an event and you’d like to reward people for their attendance by entering them into a sweepstakes. Organizing a survey or sweepstakes can be an excellent way of attracting visitors to your stand or event. The most important tool for carrying out these types of promotions is a tablet with an internet connection with which to register the participants. In this post we explain how you can prepare the device for the occasion and ensure that everything goes as smoothly as possible.

17MAR2016

My contest isn’t as successful as I’d hoped. What can I do?
How To Improve Contest

Posted in: Digital marketing

There are three key moments for every online promotion or contest organizer. In this article you’ll find out what these moments are. You’ll also learn what to do if you’re not getting the results you’d hoped for.

03FEB2016

Objectives of brands when organizing contests and promotions on the social networks
Objective brands when organizing promotions and contests

Posted in: Digital marketing

Organizing contests and promotions across the social networks is a marketing tool currently used by all businesses and brands. Thanks to the proliferation of social networks, brands have found a highly-effective means of developing promotional actions. However, the success of a promotion undoubtedly depends on many factors, such as creativity, the promotion mechanic, the implementation, the prize awarded, and the investment in diffusion. But there is one factor which stands above all these and that is present in all the most successful contests and promotions: defining goals.