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09JAN2017

6 Trends Shaping Digital Promotions in 2017
6-trends-shaping-digital-promotions-in-2017

Posted in: Business news

Toronto, Barcelona, January 6, 2017 –Today, Easypromos, a global leader in digital promotions, announced its Forecast for Trends Shaping Digital promotions in 2017. According to the company, 2016 demonstrated an increasingly intensifying digital promotions environment as businesses, agencies and brands focused a greater share of marketing efforts on online and social media channels to engage with a growing digital audience. Looking ahead, the company forecasts that digital promotions will continue to solidify themselves as a cornerstone of innovative marketing programs globally, with marketers embracing new tools and capabilities launched by social media channels.

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Owing to the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish these sorts of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.

Facebook specifies the following practices as not being acceptable ways of using Reactions:

If using Reactions as part of a poll, don’t use Reactions in the following ways:

  • Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
  • Don’t make Reactions the most distinctive or prominent feature of your creative.
  • Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images

Facebook Guidelines Reactions for Polls

But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a counter to display the voting results in real tim. Check out the example below:

If you’d like to participate in our Facebook Live Poll, click here.

The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most importantly of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.

Read more »

30NOV2016

Easypromos Unveils First YouTube Sweepstakes App

Posted in: Business news

Press release – TORNTO, ON, BARCELONA, SPAIN NOVEMBER 21, 2016
Today, Easypromos, a global leader in digital promotions, announced the launch of a new “Youtube Sweepstakes” app which enables YouTube influencers to hold a sweepstakes among people who leave a comment beneath their published YouTube video. As more brands connect with YouTube influencers and their channels to reach consumers, the new application brings a fresh resource that can boost engagement and reach on social media through a sweepstakes giveaway

21OCT2016

Easypromos Announces New Pick-A-Winner App
Pick-A-Winner App

Posted in: Business news

Press Release – TORONTO, ON, BARCELONA, SPAIN OCTOBER 12, 2016
Today, Easypromos, a global leader in digital promotions, announced the launch of its Pick-A-Winner App, a new tool which enables users to randomly pick a winner by uploading a list of offline participants from any Excel, CSV or Text file to the new app. The Pick-A-Winner App brings the speed, functionality and impartiality of Easypromos Sweepstakes platform to users who would have had to otherwise pick a winner manually from a list.

11OCT2016

Announcing the Easypromos Pick-A-Winner App – Engage Your Online and Offline Community with a Sweepstakes
pick the winners from excel file

Posted in: Business news

Announcing the new Easypromos Pick-A-Winner-App, a new tool which allows you, for the first time, to hold a sweepstakes by importing a list of participants from any Excel, CSV or Text file. You’ll be able to select winners and alternate winners randomly, generating a Certificate of Validity that guarantees your participants that the sweepstakes has been carried out in a transparent, impartial way.

13SEP2016

We’ve moved to the Google Cloud!
google cloud

Posted in: Business news

Our mission is, and always will be, to deliver tools that offer businesses, marketing teams and agencies the best technology to support online contests and sweepstakes as an impactful part of their marketing strategies. We want to be your technological partner, but this can only happen if we offer the most reliable service with guaranteed effectiveness.

As our business continues to rapidly grow, we’ve been processing an ever-increasing number of promotions and participants. As a result, our infrastructure requirements have expanded as well, and we need to adapt to meet this demand and keep pace with our growth.

Today we are announcing that we’ve completing the final phase of our Google Cloud migration, with Easypromos’ entire technological infrastructure now moved into the Google Cloud. This means enhanced scalability, reliability and technological security, allowing us to focus on what we do best: developing new features to help you create superior promotions for you.

08JUN2016

New Fraud Control Measures and Presentation of the Fraud Index
Fraud Control System

Posted in: Business news

In November 2015, we received an average of three complaints a week relating to fraudulent activities in voting contests. At that time we had a series of fraud controls in place, including IP vote control, a limit on voting from mobile devices, a country filter, a friend control, plus Facebook account verification. But this wasn’t enough.

02MAY2016

New Easypromos Survey [Infographic]: The Right Prize Is Main Component in Converting Visitors to Participants in Digital Promotions

Posted in: Business news

Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in a digital promotion like a sweepstakes, survey, or contest on Facebook or other social media platforms.
We are in the digital promotions business, so we already suspected that prizes were a core component to running an effective campaign.  But when 48% of participants stated that the prize is the most important consideration – as in, if they do not like the prize, they will not participate – we were glad we asked.

23MAR2016

Go “Native” To Encourage Greater Follower Engagement and Reach
multi-language promotions

Posted in: Business news

In a great many regions around the world, while everyone may speak the national language, the language they consider to be “native” is different.  For example, in Easypromo‘s home country of Spain, while the majority of our countrymen may speak Spanish, in many cases, Spanish is not most people’s first or “native” language.  Many of us here in the Barcelona area have been raised speaking Catalan, for example, and in the north Basque and Galician, and so on.  Further, many of our residents prefer to speak their native tongue over Spanish.

24NOV2015

New Sweepstakes Platform Available for all Easypromos Applications
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Posted in: Business news

The mostly highly-anticipated moment of your promotion is just after it ends, when participants can finally find out who has won the wonderful prize! Selecting the winners is one of the most important parts of any promotion or contest, and it’s also the most time-consuming aspect for administrators. With the aim of facilitating this task Easypromos launched the Winners Tool early in 2013, making it easier to carry out a random sweepstakes transparently among all promotion participants.

Today, almost three years after its launch, we have updated this tool, adding a package of improvements, new features and a fresh design. We’re delighted to introduce the new Sweepstakes Platform, available for all applications created with Easypromos.