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In January 2021, almost 2 billion hours of video were watched on Twitch. Here's everything you need to know about the live streaming platform and social network - including how brands are using Twitch for marketing.

Make the most of your lead generation strategy by combining the power of Pardot and Easypromos. Here's how to set up a Salesforce Pardot integration with your B2B promotions - to generate leads, nurture them, and close those sales.

Social media has become an essential part of marketing - but it's not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here's how.

You think you’re on the right track. You’ve defined your Inbound Marketing strategy and your leads keep increasing. You regularly energize your community, your website and blog forms are going smoothly and your contacts database is growing all the time.…

We’ve already mentioned that the cornerstones of an Inbound Marketing strategy are: attracting traffic to your website, converting them into contacts, nurturing the contacts and impacting on them with appropriate content and actions until they become your customers. Your long-term…

We have recently carried out a study to find out if users share their participation when taking part in online promotions. The results of the study have been very revealing: over 54% of users viralize the promotion across at least…