11OCT2016

5 Keys to Creating a Successful Recruiters Contest
keys_creating_successful_recruiters_promotion

Posted in: Digital marketing,Ideas for your website

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Recruiters Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.

19SEP2016

Experiential Marketing Via a Multi-language Photo Contest

Posted in: Success cases

Experiential marketing seeks to create an emotional connection between a brand and its clients. This connection can then serve as an effective brand ambassador. It’s about selling an experience rather than merely a service. Such was the thinking behind the #h10moments promotional campaign launched by H10 Hotels. This blog post will provide an in-depth description of H10’s campaign.

13SEP2016

We’ve moved to the Google Cloud!
google cloud

Posted in: Business news

Our mission is, and always will be, to deliver tools that offer businesses, marketing teams and agencies the best technology to support online contests and sweepstakes as an impactful part of their marketing strategies. We want to be your technological partner, but this can only happen if we offer the most reliable service with guaranteed effectiveness.

As our business continues to rapidly grow, we’ve been processing an ever-increasing number of promotions and participants. As a result, our infrastructure requirements have expanded as well, and we need to adapt to meet this demand and keep pace with our growth.

Today we are announcing that we’ve completing the final phase of our Google Cloud migration, with Easypromos’ entire technological infrastructure now moved into the Google Cloud. This means enhanced scalability, reliability and technological security, allowing us to focus on what we do best: developing new features to help you create superior promotions for you.

08SEP2016

7 Ideas for Facebook Sweepstakes
7 Different Ways To Carry Out A Facebook Sweepstakes

Posted in: Applications for facebook

Facebook sweepstakes are one of the promotion types most frequently used by brands and businesses to make their Pages more dynamic. Such promotions can facilitate wider post diffusion, boost community engagement and, to a lesser extent, grow a fan base. There are a variety of Facebook sweepstakes that can be carried out. Below, we list 7 simple sweepstakes that you can run from a post on your Facebook Page.

11JUL2016

Going Beyond “Like”: Using “Reactions” in Your Facebook Sweepstakes
Facebook Reactions Sweepstakes

Posted in: Applications for facebook

Facebook’s “Reactions” feature has gone global, and fans across the world can make their “Likes” more expressive. Now is the perfect time to use this feature to make your sweepstakes more fun and emotive. With Easypromos you can now collect all the reactions that participants use to respond to a post in your Facebook Sweepstakes.

08JUL2016

How to Create a Successful Facebook Sweepstakes
How Creat Successful Facebook Sweepstakes

Posted in: Applications for facebook

Creating a Facebook sweepstakes is possibly the easiest way of promoting your product or service. However, there are some essential tips you should bear in mind if you want to get the most out of your promotion. Just publishing the sweepstakes and hoping for the best might get you a decent result, but if you prepare the groundwork first you can really tap into the full potential of this type of promotion. If your sweepstakes doesn’t stimulate much interaction from your fans you might be deceived into thinking that this type of sweepstakes doesn’t work. In fact, the problem is more likely to be that you didn’t treat the sweepstakes as part of a comprehensive promotional strategy.

30JUN2016

How to prevent your Facebook account from being stolen: a case study and four basic tips
How Prevent Facebook Account From Being Stolen

Posted in: Applications for facebook

“Hello Easypromos, I know how to win all your Facebook voting contests. What will you give me if I tell you how?” This was a genuine email message received by our customer service team. It was sent by a Facebook user from Portugal who gave a false name and email address. Thanks to his email we were able to uncover a case of stolen Facebook accounts and learn more about the technique of Facebook phishing. Below, we share the story of this discovery and provide three tips for ensuring it never happens to you.

08JUN2016

New Fraud Control Measures and Presentation of the Fraud Index
Fraud Control System

Posted in: Business news

In November 2015, we received an average of three complaints a week relating to fraudulent activities in voting contests. At that time we had a series of fraud controls in place, including IP vote control, a limit on voting from mobile devices, a country filter, a friend control, plus Facebook account verification. But this wasn’t enough.

17MAY2016

Best Practices for keeping your sweepstakes and contests legal and compliant
best practices sweepstakes contest legal

Posted in: Digital marketing

Here are the basic differences between sweepstakes and contests that you should know if you are considering running either of them. Our guest writer Donna DeClemente, from American Sweepstakes & Promotion Company, clarifies the differences between them.