07DEC2016

Make Sure you Mind your T&Cs + Top Tips
Mind your T&C

Posted in: Digital marketing

Behind every great promotion should be a set of Terms and Conditions – they are not just for decoration. Many Disasters have been avoided as a result of having carefully crafted T&C’s and they protect both the promoter and the consumer.

16NOV2016

Run a Sweepstakes for Users who Comment on your Blog
whocommentonyourblog

Posted in: Ideas for your website

If one of your objectives for your blog is to energize your readers to express their opinions about the subjects published on your blog, use a sweepstakes to encourage them to comment on your articles. In this way, you’ll obtain valuable information about your visitors, such as whether they agree with your blogpost; what concerns or doubts they may have; which of your content they value most, and so on.

02NOV2016

Key to giving away experiences as promotion prizes
header_keystogivingawayexperiencesaspromotionprizes

Posted in: Ideas for your website

Experiences such as dinners out, weekends away and vacations are among the most popular prizes for participants according to the study that we published in April. 17% of those surveyed said that an experience would be their first choice of prize – the same percentage as voted for technological gadgets. If we add to this the fact that what 25% of survey participants most value is the chance to share the prize with someone else, then this type of gift is almost guaranteed to succeed. But don’t get distracted! Follow these tips for multiplying engagement.

28OCT2016

How to contact followers via Instagram
header_howtocontactfollowersviainstagram

Posted in: Applications for Instagram

Instagram has become an excellent window display for brands to offer products that are attractive and easy to publicize with aesthetically pleasing photos. Instagram asks its community to work together in making the network an “authentic and safe place for inspiration and expression.” For this reason, the network fosters respect for community rules and proposes very specific guidelines for good communication between profiles, and therefore between brands and personal users. Here we explain what you should keep in mind if you want to communicate directly with participants via Instagram.

27OCT2016

Make the most of Cyber Monday to boost your online store sales
header_promotionideasforthenextcyber-monday

Posted in: Events

Following on from Black Friday, Cyber Monday, which also originated in the US, has become an important date in the calendar for internet users. Many people now wait for this day to make their online purchases at more affordable prices. Three days after the massive sales enjoyed by physical stores, shopping malls and department stores during Black Friday, it’s the turn of online businesses: Cyber Monday – the day of mass online buying – has gradually extended across the world.

25OCT2016

Top Tips for Social Media Promotions
Top Legal Advice from PromoVeritas

Posted in: Applications

Running your promotion on Social Media platforms will enable you to reach a large audience very easily, but there can be pitfalls. A small flaw can damage a brands reputation in seconds, or the campaign can be blocked by the platforms for breaches of their various complex rules, or even worse, you could be breaking national laws by the way you gather and use data or run the promotion itself.

17OCT2016

Kettlewell Colours Uses Simple Quiz to Add 5,000 Unique Email Addresses to Customer Database

Posted in: Success cases

Learn a helpful use of the Quiz app. This success case brand hosted a Quiz on its website to offer an indication of the best products for each customer. Learn how the Quiz worked and its strengths as a marketing tool.

13OCT2016

Validate promotional QR codes with your phone using the Validation Portal
validate_promotional_qr_codes

Posted in: Applications

Many small businesses with brick-and-mortar stores use social networks and other online channels to incentivize purchases, attract clients, and encourage their followers and online fans to become real customers. Distributing coupons or discount codes is one of the best ways of achieving this objective, but many clients ask us: How can I make sure that people don’t use the code more than once? Good question! ;-)

11OCT2016

5 Keys to Creating a Successful Recruiters Contest
keys_creating_successful_recruiters_promotion

Posted in: Digital marketing,Ideas for your website

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Recruiters Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.

19SEP2016

Experiential Marketing Via a Multi-language Photo Contest

Posted in: Success cases

Experiential marketing seeks to create an emotional connection between a brand and its clients. This connection can then serve as an effective brand ambassador. It’s about selling an experience rather than merely a service. Such was the thinking behind the #h10moments promotional campaign launched by H10 Hotels. This blog post will provide an in-depth description of H10’s campaign.