As social media is constantly changing, so is the way businesses interact with their customers online. The Facebook fan page has become a very important channel to increase engagement and loyalty. And let’s be honest, brands love showing off their number of fans. It has become the Klout score for businesses, together with the Twitter followers of course.
However Facebook is a lot more flexible in terms of communication. We have all seen our news feed flooded by friends participating in sweepstakes or have done so ourselves. Why not? It takes usually less than a minute and keeps our spirits high for a few hours while we daydream about this amazing holiday package to the Maldives or a free flight to Tokyo, or the latest Cannon camera… And we actually get obsessed and start inviting our friends in order to increase our chances to win. So how does this translate into benefits for the brand?
Vueling, a low-cost airline, owned by Spanish carrier Iberia, saw their fans increase by over 50.000 in 10 hours. How did this happen? Well, it is not rocket science and definitely not about buying fans in bulk, just a bit of creativity and having the right tools.