In Easypromos we see many promotions every day. Since we set up the application over 25,000 promotions have been created. With this amount of information it is not complicated to detect recurring patterns and certain common practices in those promotions that have achieved most visibility. From the vantage point of privileged observers that this position gives us we want to share with you a summary of the best practices for achieving an effective promotion. For us, an effective promotion is one which gains the maximum number of fans. We are aware that this is a partial reading of the concept of ‘effectiveness’ but it will suffice for the purpose of this blog.
1. The prize is important
We are not revealing anything new when we say that the prize offered in the promotion or prize draw is one of the principal factors in influencing participation. We can confirm that the promotions which have gained most fans have been those that offered the best prizes, from iPads to free flights. Depending on the value of the prize, the user will be more or less willing to participate. Our recommendation is to use simple promotions if the prize is small and more complex promotions if the prize is valuable. A simple promotion could consist, for example, of creating a promotion in which the user just has to be a fan of the page in order to participate. An example of a more complex promotion could be one in which the user must upload a video.
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