Modern consumers trust their friends over brand ads or product information. A study of Nielsen Global found that recommendations from friends and acquaintances are trusted by 83% of consumers, followed by online reviews and recommendations (66%). So incentivizing user-generated content is the most effective way for marketers to build brand trust and reputation.
Learn how and why consumers use your products
UGC enables you to collect information about customer profiles, tastes, shopping habits, and pain points. Brands can use this feedback to understand their customers better and continue developing products. Detailed, accurate marketing data is key to brands’ growth and development.
Collect data from current and potential customers
When you motivate consumers to share photos, comments and videos for contests and prizes, you can identify which individuals are most committed to your brand. Get contact details from these key consumers to build the relationship and offer exclusive experiences and promotions. The ultimate goal: convert them into brand advocates who regularly share content about your brand online.
Increase brand awareness on social media
Brands which have a strategy for collecting UGC get higher reach and engagement on social media. According to Social Media Today, Facebook users interact 26.06% more with UGC posts. UGC collection strategies include contests where users share photos or videos with products in order to enter a prize draw. To confirm their entry, users must grant the brand full rights to use their content in its marketing.
Improve brand SEO with UGC
Branded content that’s shared by consumers on social media is indexed by search engines - and it can have a positive effect on search rankings. 25% of searches related to top global brands lead to user-generated content. Including a link to the brand’s website in UGC can also help to increase domain authority and relevance.
User-generated content (UGC) includes photos, texts, videos other images which clients and consumers create about their experience of a brand or product. Brands can incentivize the creation and sharing of UGC by organizing contests and games. These promotions show consumers that their contributions are valued and rewarded.
A high percentage of brands already receive UGC from their community, but few have a strategy to collect or use UGC. But a greater awareness of the benefits of UGC leads to a clearer plan and better results. When a brand decides to share or reuse UGC in its marketing, it must get permission from users. Games and contest apps are here to help you collect UGC, get proper consent, and make the most of this untapped resource.