New Features and Improvements in Easypromos – August/September 2011

Posted in: Business newsLast update: 16/05/17

Easypromos is firmly committed to offering Facebook page administrators the best tool for creating and managing promotions.

With this objective in mind, the Easypromos development team have been hard at work this August and September adapting Easypromos to the latest changes introduced by Facebook, while continuing the process of constant improvement that has come to characterize the application.

Stay updated! Visit our website to learn all the features.

 

Easypromos New Features

 

We have collected these new features and improvements into the following 4 groups:

  1. Forced Facebook migration: authentication and secure HTTPS Oauth2.0
  2. Improvements in the control and management of votes
  3. Option of customization: total control of the CSS styles
  4. Improvements in application usability
  5. Printing of coupons

Here we present the features in each group.

1.- All systems work in Oauth 2.0 and SSL

From October 1, 2011, Facebook requires all applications to support secure connections through HTTPS and to use the authentication protocol, Oauth 2.0. In this way Facebook ensures the privacy and protection of users’ data when they visit the applications.

Easypromos has always had support for HTTPS connections, and from August 15, 2011 has had its systems migrated to the authentication system Oauth 2.0. These changes will be clear to any user or administrator who interacts with Easypromos.

 

2.- Improvements in the control and management of votes

One of the most common problems in voting contests is that a contestant is able to gain a lot of votes in a short time, thus generating suspicion among contestants and creating an uncomfortable situation for the promotion administrator.

With Easypromos Premium and White Label this situation is largely avoided thanks to the greater control over voting that the administrator has. Over the last month we have added new tools to enable the administrator to have even greater control over the users who wish to vote in contests.

 

2.1.- Administrator may eliminate individual votes

Feature available in Easypromos Premium and White Label

From the page of registered users in the administration area it is possible to gain access to the list of users who have voted for a participant. On this page we have added the option of eliminating votes, so that if the administrator suspects that a vote is not valid he or she has the option of deleting it.

Easypromos moderation: deleting individual votes

Easypromos moderation: deleting individual votes

 

2.2.- Control over when another vote can be made from the same IP

Feature available in Easypromos Premium and White Label

 

The administrator can obtain the IP address of the users who vote. We have analyzed the behaviour of different IPs in the Premium contests and seen that there are certain situations which are suspicious because many votes have been registered from the same IP address.

Technically, you cannot assume that this constitutes cheating, as votes coming from the same IP aren’t necessarily being made by the user. It could be, for example, that all those who share an internet connection in their office have the same IP address.

Now the administrator has the option of controlling the number of seconds that pass before an entry can be voted for from the same IP address. By default, this value is fixed at 300 seconds. In this way, if the same person manages various Facebook accounts he or she will have more difficulty making multiple votes. They will have to wait the specified time before voting again.

 

New option: control the frequency of voting per IP

New option: control the frequency of voting per IP

 

Alert users receive when IP voting frequency control fails

Alert users receive when IP voting frequency control fails

 

2.3.- “Only friends can vote” option

Feature available in Easypromos Premium and White Label

One of the Easypromos features that has been most requested by administrators is that of offering group promotions, or awarding the prize to the user who wins the most friends.

Now, from the promotion editing form, the promotion administrator can limit voting to those who are friends of the contestant.

This option is very powerful when we combine it with the “only fans can vote” option and with a group prize. For example, you carry out a prize draw with all the contestants who get at least 10 votes. The winner gets a free dinner for him/her and the first 10 friends who voted for his/her entry.

This option also minimizes the impact of those users who win contests by exchanging votes with others, as in most cases voting exchanges occur between users who aren’t Facebook friends.

 

No valid vote alert when voter is not friend of contestant.

No valid vote alert when voter is not friend of contestant.

 

3.- Total control of the CSS styles in White Label Easypromos

We know that it is very important for any marketing campaign to be represented by a graphic style that represents the brand. That is why we have added the feature of being able to modify the CSS styles of the White Label promotions. White Label promotions utilise all the power of Easypromos, and, what is more, they now offer the chance to customize the design of the promotion. We recommend you read this article where we explain how White Label promotions work and outline the advantages they have over other types of promotions.

 

3.1- Control of the CSS

In the White Label versions there are new options available in the promotion editing form for overwriting the CSS styles of Easypromos. The styles can be overwritten by directly editing the CSS styles, or by importing an external CSS file.

In this link we show an online demonstration of an example of a White Label promotion that has been completely personalised with CSS.

 

 

3.2- Full preview system

As well as incorporating total control of CSS in the White Label promotions, we have also expanded the preview of the promotion. Thus, from the administration area, the administrator can now preview all the screens that a user will see in the promotion or competition:

  1. Promotion tab on the page.
  2. Entry form.
  3. Final screen of the entry form.
  4. Printed copy of the coupon or promotional code if applied.
  5. Screen with the list of entries, showing the photos and videos of the competitions. Also where you can vote.
  6. Individual entry screen.

In this way, the administrator has total control of how the promotion will look and is able to check every aspect of the promotion before publishing it.

 

To learn more about Easypromos White Label please read, White Label promotions: how they work and the advantages they offer.

 

4.-  Improvements in the usability of the application

 

4.1.- The main image of the promotion is clickable

The main image of the promotion that is shown on the page tab will always be clickable:

  1. If the image has no video or Flash associated with it, clicking on the image will redirect the user to the promo entry form.
  2. If the promotion has a presentation video associated with it, clicking on the image will automatically play the video.
  3. If the promotion has a Flash animation associated with it, clicking on the image will automatically play the animation.

The administrator can use this feature to add graphic elements to the image, encouraging the user to click on it.

 

4.2.- Improved display when sharing videos

If you share a promotion on the wall and this promotion has an associated presentation video, the user who views the publication on the wall can watch the video directly without having to go to the promotion tab to see it.

Play the introduction video directly on the Facebook wall

Play the introduction video directly on the Facebook wall

 

4.3.- Search for friends in the list of entries

On the page with the list of entries we have added the action “see friends”. This action opens a pop up in which the user can see a list of all friends who have entered the promotion or contest. From here they can go directly to their friend’s entry to vote for it.

This is an easy way of finding friends to vote for, or friends who are taking part in a photo contest.

Find easily friends who have already entered the promotion

Find easily friends who have already entered the promotion

 

5.- Printing coupons

With Easypromos it is possible to create coupons and promotional codes exclusively for fans of your Facebook page that enter the promotion.

We have included a new feature which allows the promotion administrator to add a button so that when the user views the coupon or promotional code, he or she can then download it or print it in PDF format.

It is the easiest way for a user who likes your Facebook page to obtain a physical copy of the coupon and then be able to go to a store and redeem it directly.

 

Carles Bonfill

Easypromos CEO and co-funder

Publication date: 2011-10-02