Posted in: Business newsLast update: 12/05/17
Facebook is a dynamic platform, and here at Easypromos we know that we have to adapt to the changes that are introduced in order to take advantage of any new features whilst keeping up to date with the promotions guidelines and continuing to comply 100% with Facebook’s rules and recommendations.
We also know that it’s important to introduce new features so that administrators can create better promotions, sweepstakes and contests, enabling them to attract more new fans and users.
This week we have updated Easypromos Basic. The new version provides the following three enhancements:
- New viral system
- Support for mobile devices
- Fast, scalable platform that is in line with Facebook
New viral system
Last November we launched the new viral system for Easypromos Premium and Easypromos White Label. At the time we mentioned our plans to apply the new viral system to the Basic version. It has been applied this week.
Users who enter a Basic promotion will now, upon finalising the registration process, be able to do the following:
- Post the promotion on their wall in three different ways:
- Via the preview on the wall that appears automatically when the registration form is completed
- Via the I Like button
- Via a permanent link to post the promotion
- Invite friends via the new invitation tool:
- The new invitation system allows a user to invite 50 friends at the same time. The user is then able to return to the invitation tool in order to invite 50 more friends.
- In Easypromos Basic there is no longer the limitation of only being able to invite a maximum of 6 friends.
In addition we have introduced a new feature that provides users with more ways of making the promotion viral. If a user has already entered the promotion and they try to enter again they will be redirected to a new screen with a message that tells them they are already taking part. They will then be offered the chance to invite more friends and post the promotion on their wall again. This will increase the impact of the viral tools on those taking part in a promotion.
The new viral system keeps the viral statistics that administrators have about each user: number of friends invited and information regarding whether or not they have posted the promotion on their wall.
Support for mobile devices
As we noted in our last post, all promotions in Easypromos Basic are accessible from mobile devices supported by Facebook’s development platform for mobiles: iPhone, iPad, iPod and Android.
It is not necessary for administrators to create new images for mobile devices as the same graphics can be viewed perfectly from mobile telephones.
Note: Neither Facebook’s native application for iPhone, iPad and Android, nor the mobile version of Facebook, http://m.facebook.com, support the display of tabs. In order for users to see the promotion from their mobile devices, they must access via the post on the page wall that is generated when the “promote” feature is used. This feature is available in the Easypromos administration area.
Fast, scalable platform that is in line with Facebook
The creation of this new updated version of Easypromos Basic has necessitated a major change in the architecture of the application, though graphically it has remained the same. This change represents a great leap forward as it means that Easypromos Basic is in line with the recommendations and new tools of Facebook’s application platform. All Facebook’s new policies and recommendations are implemented 100% in Easypromos Basic.
The new architecture of Easypromos Basic shares the same engine as that of Easypromos Premium and Easypromos White Label, making the user’s experience in navigating through the promotion much faster. The administrator will find that management of the promotion has been made much more agile.
In addition, the new architecture is more flexible and scalable and will make it easier to incorporate future improvements in the application.
Easypromos CEO and co-funder
Publication date: 2012-02-01