Posted in: Success casesUpdated on the 17/02/2015
BeRepublic (www.berepublic.es) is an interactive advertising agency for new media that specializes in developing online marketing actions, social media, eBusiness solutions, mobile marketing, eCommerce, SEM and SEO, with a clear focus on the needs of its clients.
The campaign was developed for the chewing gum brand, CLIX, which belongs to the company Fleer Española. Fleer began making gum in 1965 and their factory is in Olesa de Bonesvalls (Barcelona). They produce gum, both with sugar and sugar free.
Titled “Show how much you know about CLIX and win a towel-backpack,” the campaign objective was to raise awareness of the brand and its products among consumers during the summer period, thereby increasing their number of Facebook followers.
The promotion consisted of a quiz in which users had to answer questions about the brand and its products – all presented with a touch of humour.
A sweepstakes was held among all those who correctly answered the 7 questions, in which various objects, each personalized with the brand logo, were given as prizes. This was a branding exercise.
The contestants had to correctly answer all the questions in the quiz in order to enter into the sweepstakes. The challenge was to encourage them to consult the brand’s online channels (web and RRSS) in order to obtain the answers, thus increasing visibility and awareness of both brand and product among the consumers targeted.
Easypromos Premium was used as a support from which to launch the quiz and capture new users. Each user could only participate once. In order to enter the sweepstakes they had to correctly answer all 7 questions.
The campaign had over 2,000 unique participants, among whom more than 70% answered all the questions correctly and 17% got only one answer wrong. The contest exceeded all expectations, becoming the promotion with the highest level of participation that the brand had ever carried out online
Thanks to this contest, CLIX gained over 1,000 new followers on Facebook, so not only did the campaign have an impact on their existing followers, but it also reached new consumers.
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Easypromos CEO and co-funder