Christmas is just around the corner. And as we celebrate peace, generosity, and goodwill, it’s a wonderful time to reach out to your followers with Christmas giveaways on social media. Here’s 5 Christmas giveaway ideas for every social network – plus one extra Christmas promotion to bring them all together.
Each social network has its own audience, style, and strengths. To help you make the most of your social media marketing, we’ve collected inspiring Christmas giveaway ideas for Facebook, Twitter, Instagram, and YouTube. Finally, if you want a joined-up strategy that works on any platform, we’ve given you a quick introduction to the Multi-Network Giveaway app. Read on to learn how to increase engagement, attract more followers, and maximize your impact online with 5 Christmas giveaway ideas.
We’ve got a gift for you! Check out our free collection of Christmas ideas, information, and resources to create the perfect promotion.
1. Christmas giveaway ideas for your Facebook page
Facebook is still the most popular social network in the world. It’s full of people, of all ages, from all walks of life, and from every corner of the planet. That’s why our favorite Facebook giveaways start by asking your followers a question. Find out more about their experiences, opinions, and tastes!
For the holiday season, you can make that question serious or silly. Here’s one of our favorite Christmas giveaway ideas; the brand simply asked people to describe their favorite Christmas treat. One lucky commenter won a set of luxury Christmas chocolates and Xpelair at Home successfully boosted social media engagement with their creative open-ended question.
And here’s a more family-focused example. This hardware brand asked: How exactly does Santa get into your house? The comments section was full of creative ideas from kids and parents – one of whom won a festive hamper. Notice that that’s another organizing brand using an open-ended question. This is because they’re the best conversation starters, and conversations always lead to increased engagement and therefore visibility on social media.
Finally, there was also a creative idea from a homeware brand. They posted 4 photos of different products and asked their followers to pick a favorite. So they learnt more about their customers’ tastes, while increasing engagement. Oh, and there was another hamper on offer!
Christmas hampers are a classic seasonal gift. But you can think outside the box! Share one of your favorite products to reinforce product promotion right in time for Christmas, or team up with another brand. Gift cards are always popular online and at Christmas, too.
2. Festive giveaway ideas for your Instagram
Instagram is the network for sharing photos on social media. And its audience tends to be relatively young and tech-savvy, with sophisticated taste. So you can challenge your followers to be creative and original! Here are some Christmas giveaway ideas for all you Instagrammers!
Start with a simple Instagram comments contest, just like on Facebook. Here’s a creative example from La Croix Water. The brand looked to reward 200 winners with their festive wrapping paper. All the participants had to do was mention their friends and explain what they wanted to get for Christmas! Easy, right?
Would you like to see more examples of Christmas giveaways on Instagram? Visit our blog post dedicated solely to that topic!
But once you’ve built a base level of engagement, ask your followers to share their own photos for a chance to win prizes. This is a great strategy to collect user-generated content and tap into the Instagram aesthetic.
What’s more, if you use the Hashtag + Entry Form giveaway, you’ll be able to collect contact details and image permissions at the same time. Then you can reuse your users’ original photos and artwork for your own media strategy and ad campaigns.
3. Christmas giveaway ideas for Twitter
Twitter might have a smaller audience than Facebook or Instagram, but it’s still a powerful force in the world of social media marketing. And it offers a golden opportunity for your Christmas campaigns.
Twitter Giveaway rules are more flexible than on other networks, so you can engage with your fans in a whole variety of ways. Ask them to follow you, retweet your posts, reply to questions, or share their own comments and photos.
If you decide to run a Mention + Hashtag Contest on Twitter, remember that entries can be combined with Instagram, too. This is an excellent strategy to save time and increase the viral reach of your Christmas giveaways on social media.
4. YouTube Christmas giveaway ideas
Let’s talk video. Marketers have been slow to wake up to the possibilities of YouTube – but we’re convinced that 2020 has been the year of the video. Time to get ahead of your competition with a YouTube Giveaway.
Post a video and ask your viewers to comment. Be creative! They could answer a question, or look for a hidden code word in the clip.
What do you get out of YouTube giveaways? Quite a lot! Apart from promoting your product and generating more video and channel views, you can easily engage in conversations with your followers, which is a great tactic to strengthen customer relationships.
The above example shows how a home decor YouTuber organized a Christmas giveaway for her subscribers. Interested participants were only asked to comment on the video; this easy entry requirement attracted many users which boosted the channel’s visibility and positioning on YouTube.
5. Multi-Network giveaways for all your social media channels
Time to wrap this post up and tie it with a Christmas ribbon. You want to run Christmas giveaways on social media – but you also want to save time, maximize efficiency, and enjoy your holidays.
The solution? Multi-Network giveaways. You can set up a single contest to collect entries from multiple posts, on multiple profiles, across multiple social networks.
Take a look at this example, from a small independent bookshop. They asked their followers on Facebook, Instagram, and Twitter to share their favorite Christmas stories. Everyone who commented, on every network, had the chance to win a generous Christmas gift card.
What’s more, when the bookshop created Instagram Ads and posted reminders about the contest, they could collect comments from those posts too.
Ready to run your own Christmas giveaways on social media? If you need some more advice or ideas contact our Support Team!
Kamila PalkaEasypromos marketing team
Publication date: 2013-11-06