Posted in: Ideas for your websiteLast update: 13/08/21
Valentine’s Day is just around the corner. Make the most of this special day of love with a well-planned, well-run campaign – and be sure to follow up with all your leads. Start with these 6 Valentine’s Day campaign ideas to get your marketing started.
The day of love… It must be one of the most celebrated days of the year. Billions of dollars are spent each year on more or less romantic presents, and brands go crazy to come up with engaging and unique Valentine’s campaigns. This is why we’ve put together 6 creative Valentine’s Day campaign ideas to win leads, user-generated content, and more engagement online. Let’s take a look!
- Gamify your Valentine’s Day campaign
- Collect leads and offer discounts with Valentine’s Day Timed Quiz
- Grow your online community with Valentine social media giveaways
- Generate new leads with Valentine’s Day Entry Form Giveaway
- Increase sales with Valentine’s Day Product Recommender
- Collect Valentine’s UGC with Photo Contests
1. Gamify your Valentine’s Day campaign
Gamification is the new digital marketing trend. And it is probably our favorite way to celebrate Valentine’s Day with online communities!
Branded mini-games are great to entertain and engage your audience and also to accomplish your marketing objectives, like lead generation and product promotion. Therefore gamification allows you to provide high-quality content that positions your brand in the market.
Moreover, you can personalize the game with your logo and branding colors, to further expose the user to your brand. Take a look at the above Valentine’s Memory game. Users look for matching pairs that can be pictures of your products, your logo, or even Valentine’s symbols like love hearts and cupids. The best thing about branded mini-games is that you get to collect high-quality leads, genuinely interested in your brand.
Not conviced by the Memory game? No problem, we have another Valentine’s Day campaign idea! Take a look at the following Match It game!
Try our Valentine Match It DEMO (you can download our customizable template, too!) to discover how easy it is to boost brand engagement with a mini-game. In the above example, users match iconic movie couples… Because we’ve all watched Dirty Dancing or Titanic, right?!
You can also run a simple Valentine’s Minesweeper game to simply engage, entertain, and reward your audience!
Wouldn’t you agree that a Valentine’s Day branded game is a fantastic way of promoting your brand, maximizing lead generation and entertaining and engaging your audience?
2. Organize Valentine’s Day Timed Quiz to collect leads and offer discounts
One of the most popular Valentine’s Day campaign ideas is a quiz or survey. And we have something your customers haven’t yet tried…!
We all know how exciting quizzes can be. Be the excitement can be much elevated when there’s a limited time to answer each question. And this is where the Easypromos Timed Quiz comes in!
The Timed Quiz game is one of the best Valentine’s Day campaign ideas this year! Create a set of questions about Valentine’s Day history or your brand and challenge your audience to answer all questions before time runs out. Engagement, excitement, and rivalry guaranteed! You can give users multiple tries to complete the game and reward the fastest players, or simply run a random prize draw among the fastest participants, the choice is yours!
Give a go to our Valentine’s Day Timed Quiz DEMO and download the pre-configured template to create your own promotion.
Valentine’s Day Personality Quiz
But don’t worry if you prefer something more traditional. You can run a Personality Quiz with which you get to find out more about the likes and preferences of your audience. Simply ask a series of closed questions, and based on the answers display a final personalized message for the participant! Once you learn more about your community’s likes you will know how to target them in the future.
To encourage more people to join in, offer a prize for everyone who completes the quiz. This is a great opportunity to provide discount codes and vouchers, for example for a romantic Valentine’s dinner for two or a weekend getaway. You can also offer different rewards based on quiz answers, or restrict the prize to the highest scores. Don’t forget to integrate a registration form to collect the contact details of the participants!
Try our Valentine’s Day Personality Quiz DEMO to discover how to collect leads and display personalized messages. And if you like it, create your own Personality Quiz with our template!
3. Valentine’s Day social media giveaways to grow your online community
Valentine’s Day is the ideal moment to generate engagement and visibility on social networks because users are very active and everything associated with love is well-received. Social media giveaways are a great tool to energize and build online communities.
That’s why we recommend a comments-based giveaway, on Facebook, Instagram, Twitter, or Youtube, to start off your Valentine’s Day campaign.
The dynamic is simple. Just publish a post, and give away a product or prize at random to someone who comments on your promotional post. Get the conversation started with an engaging, open question. If you choose your questions carefully, you can also use this opportunity to learn more about your target audience!
Social media Valentine’s Day giveaways are a fantastic way to grow your online community and online presence. Well-organized sweepstakes will also help you grow brand loyalty and gain new followers, as comment-based giveaways tend to go viral!
Visit our blog post full of ideas for Valentine’s Day social media giveaways, with free templates for your Facebook and Instagram sweepstakes!
4. Generate new leads with Valentine’s Day Entry Form Giveaway
If you really want your promotion to go viral, try an Entry Form Giveaway.
This is a simple prize draw, where the only entry requirement is to complete the registration form. Once the registration period is over, a random draw is conducted between all the participants.
Our favorite aspect of Entry Form Giveaways? You get to convert social media followers into qualified leads! Just share the link across your social media channels and sit back to watch the new contact details roll in!
Try our Valentine’s Day Entry Form Giveaway DEMO to understand how to incorporate it into your Valentine’s Day campaign. And then create your own sweepstakes with our template.
5. Product Recommender to increase sales during your Valentine’s campaign
Are you looking for a more direct way to promote your brand and products over Valentine’s season? We have something special for you… a Product Recommender. Similar to the Personality Quiz, but with a different objective. Ask the participants a few closed questions, and based on their answers display a final message… with a recommendation! According to the answers, you can suggest different products. And the best thing is that you can add discounts and vouchers, too!
Each product recommendation can come with a different voucher. Or you can add a coupon that will be emailed to everyone as soon as they complete the registration form, which will also bring you new leads.
You can try our Product Recommender DEMO to discover the user-experience for yourself!
6. Valentine’s Day Photo Contest to obtain user-generated content
A romantic evening in your favorite city, that holiday you’ll never forget, the day she said ‘I will,’ that morning you woke at dawn to watch the sunrise together, your holiday together… Organize a Valentine’s Day Photo Contest and encourage your followers to share their most romantic pictures.
Photo Contests are a great technique to collect user-generated content. Add a registration form where the participants leave their contact details and also grant you permission to share their pictures on your social media channels.
Make the contest even more fun and use the PhotoFun app to organize it! Get your audience to upload their pictures and decorate them with Valentine’s themed or your branded frames and stickers. You can then share all the entries in a public gallery, where anyone can view the photos, vote for their favorites, and share on social media. Then award a prize to the most-voted picture!
Sounds like fun…? Try our PhotoFun DEMO with Valentine’s frames and stickers!
We hope you’ve found some great inspiration with our Valentine’s Day campaign ideas. Head to our Valentine’s Day hub for more examples, tips and resources!
Are you ready to create your Valentine’s Day campaign? Don’t worry if you still have some questions – just contact our Support Team, always ready to assist!
Kamila PalkaEasypromos Marketing Team
Publication date: 2014-01-27