How one mall boosted Father’s Day sales with a fun personality quiz

Posted in: Success casesLast update: 07/08/21

What’s the best way to engage your followers, collect contact details, and inform shoppers about your Father’s Day offers? For Marineda City shopping center, the answer was a Father’s Day personality quiz that made personalized gift recommendations. Here’s the inside track on their campaign.

The agency

Octo Europa is a marketing agency that specializes in corporate image and communication. They work with both conventional mainstream media and innovative social marketing.

The client

marineda city

Marineda City is the biggest leisure and shopping center in Galicia, Spain. Since its inauguration in 2011, it has become the most important mall in north-western Spain, thanks to its wide range of fashion, decor, technology, entertainment, restaurants, and other services.

The campaign

The main campaign objective was to keep Marineda City in shoppers’ minds as they prepared for Father’s Day. At the same time, the shopping center wanted to raise awareness of their Marineda City gift card scheme, and build a stronger relationship with their social media followers.

So the natural solution was a promotion that would entertain social media users and reward them with gift cards. And with Octo Europa’s help, the shopping center found a strategy that would increase followers and collect leads for future campaigns.

They created a multiple-choice quiz with a registration form. When users answered all the questions, they received a description of their dad – “sporty”, “classic” or “city” – with some personalized gift recommendations. As an extra incentive, everyone who completed the sign-up form entered a prize draw for three $150 Marineda City gift cards.

Screenshot of the Father's Day personality quiz from Marineda City. The front page of the promotion explains the rules and advertizes the mall's website.

The result

The promotion was a huge success. Marineda City recruited 181 completely new leads, as well as boosting their Father’s Day campaign with existing followers and customers.

Screenshot of 3 different results with gift recommendations from the Father's Day personality quiz: Sporty, City, and Classic.

Sounds good, right? Now you can create your own Father’s Day campaign! Click here to access our free template for your Father’s Day Product Recommender.

Are you thinking of using interactive content for your Father’s Day campaign? Don’t hesitate to contact us in case of any doubts or questions. Our experienced Support Team is ready to help through our Online Chat!

Carles Bonfill

CEO and co-founder of Easypromos. He holds a degree in Computer Science, with a focus on network management, architecture and security. In 2009, he developed Easypromos, one of the first global platforms for promotions and since then he has been the technical and development director. He closely follows the evolution of digital marketing in order to adapt the promotions to it. Carles loves sports and his family.

Publication date: 2014-04-23