Posted in: Success casesLast update: 11/06/19
What’s the best way to engage your followers, collect contact details, and inform shoppers about your Father’s Day offers? For Marineda City shopping center, the answer was a Father’s Day personality quiz that made personalized gift recommendations. Here’s the inside track on their campaign.
Octo Europa is a marketing agency which specializes in corporate image and communication. They work with both conventional mainstream media and innovative social marketing.
Marineda City is the biggest leisure and shopping center in Galicia, Spain. Since its inauguration in 2011, it has become the most important mall in north-western Spain, thanks to its wide range of fashion, decor, technology, entertainment, restaurants and other services.
The main campaign objective was to keep Marineda City in shoppers’ minds as they prepared for Father’s Day. At the same time, the shopping center wanted to raise awareness of their Marineda City gift card scheme, and build a stronger relationship with their social media followers.
So the natural solution was a promotion which would entertain social media users and reward them with gift cards. And with Octo Europa’s help, the shopping center found a strategy which would increase followers and collect leads for future campaigns.
They created a multiple-choice quiz with registration form. When users answered all the questions, they received a description of their dad – “sporty”, “classic” or “city” – with some personalized gift recommendations. As an extra incentive, everyone who completed the sign-up form entered a prize draw for three $150 Marineda City gift cards.
The promotion was a huge success. Marineda City recruited 181 completely new leads, as well as boosting their Father’s Day campaign with existing followers and customers.
Sounds good, right? Now you can create your own Father’s Day campaign! Click here to access our free template for your Father’s Day personality quiz and gift guide.
Publication date: 2014-04-23