How to organize a Women’s World Cup predictions contest

Posted in: EventsLast update: 14/06/19

The 2015 FIFA Women’s World Cup in Canada exceeded all expectations. And in 2019, it’s set to be bigger than ever: up to a billion people will tune in to watch 24 nations battling for the trophy. But brands are falling behind. Here’s how to stay ahead of the curve with marketing and promotions for the Women’s World Cup.

So the Women’s World Cup is a growing market – and a chance for brands to show that they take women’s sport seriously. Depending on your brand and target market, this is especially important for customer relations and showing off your brand values.

But it’s not only about virtue-signalling. The FIFA Women’s World Cup is also a solid marketing opportunity, extending over a full month and 24 different countries. That’s plenty of time to grow your audience – including internationally – and learn more about your customers.

But how? With a good, old-fashioned, Women’s World Cup predictions contest.

What is a World Cup predictions contest?

This marketing campaign does what it says on the tin. You ask people to predict the results of the 2019 FIFA Women’s World Cup – and if they get it right, they join your prize draw.

3 screenshots from a World Cup predictions contest. First, users are invited to make a prediction. Second, they are asked to choose which teams in each bracket make it to the knockout stage. Finally, they are asked which player will score the most goals.

Depending on your goals, location, and budget, choose how big the contest will be. The Women’s World Cup features 52 matches in just 30 days, which is a lot of predictions!

Instead, you could ask people to predict results for a specific country, or guess the results of the final rounds.

To see a football predictions contest in action, click here to try our World Cup 2018 demo.

How to get more followers during the Women’s World Cup

When people share their predictions for the 2019 FIFA World Cup, they’ll be asked to fill in an entry form.

You can ask people to sign up with their social media profiles, and any other information you need – such as email address, location, gender, or sporting interests.

Screenshot of a World Cup predictions contest entry form. Users are asked for their full name, email address, and consent to terms and conditions.

But you should also be working outside the predictions contest. What do we mean by that? Here are just a few ideas:

  • Announce the predictions contest on your social channels
  • Share a contest link in your email newsletter
  • Embed the contest app on your website
  • Share regular contest updates on social and email channels
  • Livetweet relevant matches from the Women’s World Cup

Every moment is an opportunity to build relationships with your followers, and attract interest from new potential customers.

Best prizes for a World Cup predictions contest

The prizes that you choose for a Women’s World Cup predictions contest will depend on a lot of different factors. That includes things like your brand niche, your audience, your budget, and whether it’s feasible to ship physical prizes.

With that said, here are a few suggestions to get you thinking…

  • Match tickets

Screenshot of a World Cup promotion offering 2 tickets to see FC Barcelona versus Sevilla FC at the Camp Nou.

  • Football gear or general sports equipment

Screenshot from a football photo competition. The winner will receive a GoPro camera.

  • World Cup memorabilia and merchandise
Screenshot from a FIFA World Cup promotion. The winner will receive jerseys from both teams.

  • Restaurant and hotel promotions during the World Cup (or promotions on snacks to eat at home)
Screenshot from a FIFA World Cup promotion. The contest winner will receive a full German meal while they watch the final match at a hotel.

How to set up a Women’s World Cup predictions contest

Here’s a little secret: it’s easier than you think to organize a predictions contest. All you have to do is click here for our free World Cup templates.

Edit the template so that it’s up to date for the 2019 Women’s World Cup, add your brand logo, and fill in the details of the prize. You’re ready to play!

Corinna Keefe

English copywriter at Easypromos marketing team