Posted in: Ideas for your websiteLast update: 26/02/21
Father’s Day is an annual event with huge significance – and commercial opportunities. But what if you’re tired of the same old sales campaigns? This year, try some original content marketing, with a fun Product Recommender or Timed Quiz and boost sales this Father’s Day.
How Father’s Day quizzes and gift guides increase sales
Most of us have taken a quiz – or five – online. But product recommenders and surveys aren’t just to keep Buzzfeed’s pageview numbers up. They’re also an under-rated content marketing tool that can help you collect leads and perform market research.
Not to mention their viral potential. The average quiz is shared 1,900 times, mostly on Facebook – a social network where marketers notoriously struggle to gain traction.
For this Father’s Day campaign, we’re taking a look at Product Recommenders, Surveys, and Timed Quizzes. They’re a great way to introduce consumers to your full range of products. You can even highlight offers from other businesses that sponsor or collaborate with you. You can give one-off product recommendations, or create gift bundles as special Father’s Day offers. Just make sure you have a specific buyer persona in mind for each gift guide suggestion.
So we’re looking at a pretty sophisticated Father’s Day promotions here:
- product awareness
- brand collaborations
- market research
- lead generation
- personalized customer service
- individually customized rewards
… all in one. But guess what? It’s actually really, really easy to set up.
How to create a Father’s Day Product Recommender
All you have to do is create a couple of multiple-choice questions. Then, set up final messages so that people will get a result that’s tailored to their answers.
For example, in our Father’s Day Product Recommender, we just ask people to pick which “type” their dad is:
At the end of the quiz, they get a personalized gift guide based on their response:
We usually recommend a maximum of 5-6 questions. Use them to make your test results more and more specific for each individual.
It’s not just the final messages – you can personalize prizes, too. When you add a prize to your Father’s Day Product Recommender, you can make sure it’s only awarded to users who give certain answers. So you can tailor the reward to their response.
How to follow up on your Father’s Day Product Recommender Quiz
Before people can view their quiz results, they’ll have to complete a registration form. This is your opportunity to capture leads and collect information for your marketing CRM.
The basic form is very simple, like in this example. But you can customize it to request more details – such as location, age, gender, or consent to mailing lists.
But what do you plan to do with that information? Well, for a start, you can use email addresses (with GDPR consent!) to follow up with everyone who takes the quiz.
Send messages to thank participants, announce the grand prize winner, or share out smaller rewards. You can use the Easypromos platform to generate and mail out promotional codes – in alphanumerical, barcode, or QR code format.
You’ll also get statistics about how people answered the questions, and how they found your Father’s Day Product Recommender.
But that’s the only public data. All the other information – contact details, link sources, and individual promotion results – is stored securely and privately. You can download it for your own CRM, and use it to plan your next seasonal marketing campaign.
Father’s Day surveys: find out more about your customers
Another application that you can use to raffle fun Father’s Day prizes and discounts is the Survey app. It can be used to conduct market research, collect useful insights about your customers and find out which products are most popular. Father’s Day Surveys can be easily shared on social media channels – you can easily disseminate your promotion with a wide audience.
Entertain your audience with a Father’s Day Timed Quiz
How about some fun? Maybe a game? Everyone loves a challenge and taking advantage of this fact is nothing but smart. Create a Timed Quiz and ask participants to answer a series of questions… with a time cap!
You can create a Timed Quiz about popular fathers or incredible male achievements. You can also test the general knowledge of your followers by organizing a contest with generic questions. The example above shows you how to check participants’ knowledge about European capitals.
Would you like to create a Father’s Day Timed Quiz? Discover our ready-made Timed Quiz templates and use one for your Father’s Day promotion.
Ready to create your own Father’s Day quiz?
You can now get started with your own Father’s Day quiz. But don’t worry if you have some doubts. You can contact our Support Team, they’re ready to answer all your questions!
Corinna KeefeContent marketer at Easypromos
Publication date: 2015-06-20