5 Top Ideas to Increase Sales during Senior Citizen’s Day

Posted in: EventsLast update: 30/08/21

Senior Citizen’s Day is celebrated every year on August 21st. Brands and businesses can grab this opportunity to increase their sales by giving incentives to the senior citizens to visit their stores, websites, and restaurants by adopting the following ideas.

Create a Buzz

It is important for any business to advertise their deals and promotions so that it can attract people. If you want to increase your sales on the Senior Citizen’s day, then offer deals and discounts, and post them on social media platforms like Facebook, Twitter, Instagram, Snapchat, etc., well in advance. You can even email your senior customers to inform them about the upcoming deals and promotions.

You can try Facebook Giveaway and Twitter Sweepstakes in order to prepare quick and strategic actions aimed at your existing followers and as a way of increasing the visibility of your post.

Attract Your Customers

If you manage a store then you can have special discounts and deals only for seniors and can give them complimentary gifts too if they spend a specific amount at the store. If you have a restaurant then you can have special meal deals for senior citizens and can offer them a complimentary dessert or a small gift as a token of appreciation. Remember that everyone loves sales and discounts, so this will attract a lot of senior citizens who are waiting to be appreciated on their special day.

Make a Senior Citizen’s Life Easier

You can have attractive deals that will encourage senior citizens to buy things from you. If you own a restaurant, then you can get creative and offer attractive deals like a dinner that is bundled up with a voucher to get free massages at a local massage parlor. This can help you in increasing your sales.

Give Them a Reason to Visit Your Business

Think of ways in which you can make the senior citizens visit your business. You can offer free demos to the elderly and allow them try your product. Tell your customers that they will get gifts if they will buy things from you on the Senior Citizen’s day.


Sweepstakes are a sure fire way to grab anyone’s attention. You can carry out an automatic and random sweepstake here.

Keep Contests

You can have a lucky draw for all the senior citizens. You can advertise this in the following manner ‘With a purchase of $100, get one entry to the lucky draw’. This way people buy more things to increase their chances of winning.

Alexandra Cantos

Journalist and communication freelance. Digital marketing and Cultural communication skills. Global communication strategy specialist. Alexandra creates content for brand promotion and digital marketing strategies. She liaises with the media and has mainly worked with companies and institutions related to culture in Barcelona and Girona.

Publication date: 2015-08-21