Posted in: Ideas for your websiteLast update: 15/02/22
International Women’s Day becomes a bigger celebration every year. On March 8th, social media will be painted purple with celebratory messages, campaigns, hashtags and awards. If you want to get involved, then a social media giveaway is a quick and easy way to show how much you appreciate your customers. Read on to find out how to organize an International Women’s Day giveaway on social media.
So why a giveaway? It’s a win-win situation. When you share a prize, your followers feel valued and rewarded – especially if you set up an interesting challenge to take part in. At the same time, you can collect comments or encourage user interaction to promote your upcoming social media campaign. And the best part? It couldn’t be easier to organize an International Women’s Day giveaway and pick a winner!
Let’s go through the basic steps to run an International Women’s Day giveaway in 5 minutes. And to give you some more inspiration we share some great Women’s Day giveaway ideas.
International Women’s Day social media giveaways are all about incentives
Social media is all about visuals. So before anything else, you need to consider the design of your International Women’s Day giveaway. Simply put, you want your Women’s Day giveaway to stand out.
The main motivation to join a giveaway is the incentive involved. It’s always a great idea to showcase the prize or post a video that shows the prizes on offer, simply because the audience wants to see what they can win. Additionally, it’s also a fantastic way to reinforce product promotion (that’s if you’re raffling off your products!). Other prizes that are popular with International Women’s Day are clothing, perfumes, accessories, or beauty treatments. You could also share an image related to International Women’s Day, or a “teaser” image that advertises the contest without giving any details away.
Remember, International Women’s Day social media giveaways can also target men! Let them win gifts for their girlfriends, wives, sisters, daughters, friends, and other special women in their lives.
If you’re short on time or design experience, then you can use our ready-made social media templates for International Women’s Day giveaways. Just edit the template as a post and promote it on Stories on Facebook or Instagram.
Write a post to announce your International Women’s Day giveaway on social media
You need to think about the text of your giveaway post. There are a few key elements:
- Explain the rules
- Describe the prize
- Specify participation dates
- Give a call to action
- Tell users where to access terms & conditions
- Confirm that the giveaway is not organized or supported by the social network
Those final two points are a legal requirement. But within this framework, you can create a highly motivating and effective post.
In a comments contest, the call to action is always a question. Ask your followers something open-ended, so that they can share original, heartfelt comments. Here are just a few International Women’s Day giveaway ideas:
- Tell us about an inspiring woman in your life.
- How do you pledge to support women on International Women’s Day?
- What is your wish for women in the future?
- How does your workplace celebrate International Women’s Day?
- Tell us what women’s empowerment means to you.
Another reason for creating open-ended questions for your Women’s Day giveaways is the engagement and real conversations that this type of question generates.
Examples of effective International Women’s Day giveaway ideas for Instagram
We want you to make your giveaway as viral as possible! This is why we will now share some examples of fantastic social media giveaways celebrating women. Take a close look because these brands boosted engagement and fostered customer relationships like real pros.
If your business provides online services, you can create an International Women’s Day giveaway similar to the one organized by Canva. The organizers opted for a comment giveaway, which always attracts attention and increases follower engagement! Interested followers were asked to follow Canva’s Instagram profile, and tag two friends in the comments section. Three winners got a free yearly subscription to the Canva platform!
Here’s an example from a flower shop that organized an International Women’s Day Instagram Giveaway, following exactly the same requirements as Canva. Comment-to-win giveaways are very easy to join! Ask the participants to tag their friends as one of the entry requirements, and your giveaway will automatically receive more exposure and participants.
This online shop launched a giveaway to celebrate International Women’s Day with its online community. The brand gave away a makeup palette, which appealed to its audience.
All these giveaways received a lot of public attention and high participation numbers. They were easy to set up and organize! Once your International Women’s Day giveaway comes to an end on Instagram, use the Easypromos Instagram Giveaway tool, to draw a random winner.
If you have a very active community of followers online, then you can take things one step further! Ask for International Women’s Day photos and videos with a Mention + Hashtag Contest.
Maximize participation by disseminating your Women’s Day giveaway
Once you announce your International Women’s Day giveaway, it’s time to go viral. Creating a giveaway post is just the first step!
If you want to reach new users or have a specific target audience in mind, then investing in Instagram and Facebook Ads is an excellent strategy. Create ads in post or Story format to publicize your giveaway as widely as possible.
However, if you don’t want to invest in ads, you still have plenty of options. Try these ideas:
- Create multiple posts about your giveaway to attract more users
- Link to the giveaway post in your Stories
- Share a Story with a countdown sticker
- Livestream the moment you select the winner to keep it simple
- Cross-promote your giveaway on other social media networks
- Collaborate with other brands to reach a wider audience
- Publicize the giveaway in-store, on your e-commerce site, blog or website
- Invite newsletter subscribers
In the above example, you can clearly see how a South African brand took it to Facebook to promote its Instagram Women’s Day giveaway. They shared the promotional post along with a direct link to the promotion on Instagram. It’s a fantastic way of driving traffic to your other social media channels.
For maximum reach, you can run a giveaway on multiple social networks at the same time with our Multi-Network Giveaway app!
Convert social media users into leads with a Women’s Day giveaway with registration form
Social media giveaways are fantastic engagement generators, however, you don’t own any information about the participants. So if you’re looking for a way to expand your database use Women’s Day as an opportunity to do so. All you have to do is launch a Women’s Day giveaway with a registration form. In order to enter the promotion and get a chance to win users must register their contact details, for example, names and email addresses. Then, all you have to do is export the contact details using webhooks or one of the available integrations. Take a look at the following example.
You can either organize a final prize draw for all participants or distribute prizes by winning moments. Another idea would be to give away discount coupons to all registered users – it’s always an extra motivation to participate. Make sure you try our Women’s Day Entry Form Giveaway DEMO and download the ready-made template to launch your promotion in minutes.
If you wish to organize a promotion to generate leads, visit our blog post with ideas for International Women’s Day promotions. And if you need help or advice, you can chat live with our support team. Do you have Women’s Day giveaway ideas that haven’t been shared in this blog post? Contact us!
Publication date: 2015-08-26