Posted in: Ideas for your websiteLast update: 27/10/16
Are you thinking about creating an online sweepstakes to capture new fans for your Page? Since November 5, 2014, Facebook Guidelines forbid organizers from obliging users to become fans of a Page in order to participate in a sweepstakes or promotion. However, there are other ways of using promotions to grow your fan community. In this post we’ll recommend 2 key mechanisms you can use to convert your participants into fans of your Page.
In all Easypromos promotions you can configure the “My Networks” module: a pop-up window that displays your Facebook Page to participants and encourages them to become fans. Use this method to urge participants to Like your Page so they can keep up with your latest news or information about future contests that might be of interest to them. Enable this option and decide when you want it displayed to users: when the sweepstakes Page loads, when the user clicks “Participate,” or after they have finalized their inscription. Combine this option with one of the following two mechanisms for improving your fan conversion rate:
Facebook Guidelines state that you can’t compel users to share your promotion. However, you can encourage them to do so by giving them more chances to win the final sweepstakes if they share the promotion with their friends, getting them to take part too. In other words, participants become recruiters, actively persuading other users to register for the promotion. This system is 100% valid in Facebook. Did you know that in a Recruiters Contest, 99% of participants share the promotion? In this way, you can greatly boost contest participation, therefore increasing the number of people who are likely to become fans. Create this type of app now, display the “My Networks” pop up with the “Like” button and convert a high percentage of participants into fans.
From voters to fans
If your promotion is a photo, text or video contest, activate voting so that voters become fans of your brand. In voting contests, you can display your Facebook Page in the pop-up voting window. This means that when users vote, they will see your suggestion to become a fan of your Page, and you’ll be able to add them to your community. According to data collected from genuine promotions, activating this option in a voting contest increases fan conversion by up to 46%. Organize a voting contest now and don’t forget to configure your Facebook Page’s “Like” button to get voters to follow you.
Another technique for obtaining followers
As well as activating the recruiting or voting system, you can also use the Emails Platform to contact participants, thank them for their participation and encourage them to become fans of your Page if they are not already. This method was used by a hotel chain which carried out a sweepstakes with registration and utilized the Email Platform to send an email to all participants who had validated their email address, reminding them to become fans in order to be eligible for the prize.
The Platform enables you to program an automatic email to be sent to all participants. Present your company as the contest organizer and announce the URL of your Facebook Page, suggesting that participants “Like” your Page so they can follow the evolution of the contest and keep abreast of the news and promotions. We’re sure you’ll get more fans with this resource!
Silvia Marti Ferrer
Marketing and Customer care Easypromos’ team
Publication date: 2016-10-24