Posted in: Applications for FacebookLast update: 03/08/20
A Facebook Giveaway is one of the actions that can help you most to spread your brand and increase engagement with your online community. A study based on 24.000 Facebook giveaways shows that giveaways increase the engagement on a post by up to 1000%. On Facebook pages with many fans, a giveaway post easily goes viral. But pages with not so many followers can find it difficult to generate traffic in the beginning. If this is your case, follow the following steps to achieve an optimal dissemination of the your giveaway and attract more participants. Don’t be satisfied with reaching only half of your followers. Check out how you can expand the reach and increase participation!
Create the giveaway post on your Facebook page
If you’re looking to attract more participants for your Facebook promotion, you should start by creating an attractive and appealing post to promote your giveaway. Apart from converting text you also need an attention-grabbing image, video or gif; this will help your post’s positioning in the newsfeed, as Facebook gives more value to posts accompanied by visual content. A great idea is to share a picture or video presenting the main prize – it tends to attract more attention. Here’s an example of how Brintons At Home attracted the attention of potential participants with their Facebook giveaway.
Any post that you publish on your Facebook page can be used to run a giveaway. But remember to ask for one of these actions as mandatory to enter the sweepstakes: comment or like the post. The Easypromos Facebook Giveaway app will then import all comments or likes and draw a random winner of your Facebook promotion.
Do you want to take your Facebook engagement through the roof? Make sure you ask your audience an open-ended question, even if it’s only “Why would you like to win?”. Open-ended questions encourage longer answers, which are great conversation starters. Need more tips? Learn how to create a successful Facebook giveaway.
Pin your Facebook Giveaway to the top of the page for more visibility
When you’ve published your giveaway post, make sure you pin it to the top of the page as we show in the following screenshot. Leave it pinned while the promotion is active so that the users that visit your Facebook page can see the giveaway as the very first post.
By doing so you won’t have to post about the Facebook giveaway several times to keep at the top of your page. If you publish more than one post to promote the sweepstakes, you have to keep in mind that potential participants might enter your promotion under several different posts. You would then have to use the Multi-Network Giveaway to import comments from multiple posts.
Also keep in mind that Facebook has changed the order of the content blocks on your Facebook page. Change the order to give maximum priority to your posts.
Use the #sweepstakes and #giveaway hashtags to increase the visibility of your Facebook promotion
Increase the visibility of your Facebook Giveaway by using the #giveaway and #sweepstakes hashtags. This way all users who type in these hashtags into the search bar will see your post.
The hashtags in your posts convert into clickable links. That way, the users can easily find posts about the topics they’re interested in, in this case, Facebook promotions. Find our more about Facebook hashtags.
Collaborate with brands and influencers to attract more participants and improve brand awareness
Do you feel like to want to attract even more participants? Easy! Collaborate with other brands and popular influencers to organize a Facebook Giveaway. You can both promote the post, meaning that both of you could reach a wider audience and new communities. It is a fantastic opportunity to improve brand and product awareness and build social media presence, along with strong customer relationships.
Do you need an example? Imagine that your brand produces healthy snacks or sport clothes. Your best bet would be collaborating with a fitness instructor or a local sports center! There is a big chance that the majority of their followers would be interested in your products!
Boost your Facebook giveaway post with Facebook Ads
If your intention is to reach further than your existing community, don’t rely only on the organic reach of the post. Even though the sweepstakes increases exponentially the number of views of the post because of the interaction from the users, if you boost it with Facebook Ads you can reach a specific target audience that you can segment according to your goals. When you boost the post, Facebook tells you the potential reach you can achieve according to the allocated budget.
Announce the sweepstakes in your Newsletter
If you have a database with your customers or potential customers, take advantage of your active promotion and send them a newsletter to inform about the sweepstakes. Find the main link to the promotion in your control panel and link to it from the Call-to-Action button in the newsletter to make them click.
Disseminate in other online channels
If you have active profiles on other social media, disseminate the sweepstakes here as well and direct them to your Facebook page to encourage them to enter the draw. In addition to the possibility of converting the followers from other social networks into fans of your Facebook page, you will increase the reach of the action.
Your website can also be helpful
Did you know that you can embed the Facebook post in your website? Or link to it with the direct URL of the post?
Energize and reward the visitors to your website by informing them about the Facebook timeline Sweepstakes you’re running, and you will surely get participants coming from this channel as well.
Don’t forget your offline customers
If your brand or business has physical stores, don’t forget to announce the Facebook Sweepstakes that you’re running to your on-site customers. You can convert offline customers into online fans and this helps build loyalty: not only because customers like promotions (purchase the product at a better price, with a discount or for free if they are the lucky winners) but also because if they become fans, you can have more regular contact with them and they will be informed about your actions which may incentivize them to visit the store more often.
Perhaps your target audience is very wide and you want to reach as many users as possible. If this is the case, then you should check out contest websites and pages with promotions and discounts to publish your sweepstakes there.
Has this article given you new ideas to improve your promotions and give more visibility to Facebook Sweepstakes? Try them out now with your next Facebook Sweepstakes! Enter now and have it ready in a few minutes.
Randi JensenInternational Business Developer in Easypromos
Publication date: 2017-05-10