Collect user-generated content with a summer photo contest on Instagram

Posted in: Applications for InstagramLast update: 15/07/19

Your social media followers are most active in summer – and they love to share photos on Instagram. It’s the perfect time for an Instagram photo contest. Here’s how to organize your own.

There are plenty of ways to run a summer contest on Instagram – from cute instant templates for a comments giveaway, to a full-blown photo competition.

Today we’re looking at how to run a summer photo contest on Instagram. Read on to find out how easy it is, and why it’s worth your time.

Instagram: the summer social network

Many social networks see reduced activity in summer as people generally spend less time on their computers. However, Instagram – which people mostly use on their smartphones – occupies first place in the rankings of online summer activity.

During the summer months, Instagram profiles fill up with photos of feet on the beach, romantic drinks at dusk, sunsets and barbecues… You get the idea, right?

Now imagine if you could repost that content for your brand’s profile. You could share gorgeous photos from happy customers – and spend less time and effort creating new content yourself.

Screenshots from a summer photo contest on Instagram. The main image shows a collection of photos on Instagram with the hashtag #sonargutmoment. An inset screenshot from a mobile phone shows the contest landing page, asking people to post photos with that same hashtag.

Want to learn how? Click here to experience the Instagram photo contest demo… and get a free template to build your own!

4 keys to make your Instagram photo contest a success

Here are some key points to keep in mind if you want your summer photo contest on Instagram to be a success.

  1. Keep it simple. All people have to do is post a photo with your @brandname and #hashtag, then confirm their entry on the contest landing page. Don’t put people off by asking them to complete lots of extra tasks, like posting in Stories or tagging friends.
  2. Make it mobile-friendly. It’s summer – so many of your followers will be logging in from beside the pool, at the airport, or on the beach! Create a contest that’s easy to view and participate in via mobile. Use a responsive competition builder like the Easypromos editor.
  3. Spread the word. Make sure you tell EVERYONE about your summer contest! Hype it up in advance, share updates while the competition is open, and announce the winner in style.
  4. Pick the perfect prize. The ideal prize is relevant to you, relevant to your target audience… and totally irresistible.

🌴 Visit our summer campaign hub for more ideas, tips and templates! 🌴

Randi Jensen

International Business Developer in Easypromos

Publication date: 2017-06-16