Celebrate Children Worldwide With a Children’s Day Campaign

Posted in: EventsLast update: 21/09/18

On November 20th, we’ll be celebrating Children’s Day. Share exciting contests and competitions with parents and kids online, have fun with your followers, and show how your brand supports families. While you’re here, check out our safety tips for kids online!

This is a day for children, by children, all over the world to help save children’s lives, fight for their rights, and help them fulfill their potential. – UNICEF

Every child in the world has the right to a family, healthcare, education, and support to be themselves. Every year, we take time to mark Children’s Day on November 20th, and think about the world we offer to them. This is an important moment to show how much you value and respect young people – whether you work with children as an educator, support them with a charity, or offer other products and services designed for kids.

In this post, we’ve shared some simple social media ideas for your Children’s Day campaign. You can check out our resources for Facebook, Instagram, and Twitter below. But before you get started, here are our top tips for safe and responsible giveaways aimed at kids:

  • Know the rules. Social networks are cracking down on clickbait and engagement bait. Make sure your online campaigns are fun, accessible, and follow the rules. For example, you can’t require users to follow you or share posts as part of a Facebook contest.
  • Check your age limits. Many social networks have minimum ages for users. If you want to run a contest for kids, then remind them to get parental permission. You can even add age restrictions to your Easypromos campaigns.
  • Treat data with respect. Don’t ask users for unnecessary information – and if you do collect contact details, make sure you are GDPR-compliant. All online promotions must include terms and conditions, and you should consider the need for a privacy policy. You can use Easypromos’ free tool to create and host legal matter.
  • Take responsibility for your page. Watch out for inappropriate comments or content, and be ready to delete or block users. The Easypromos platform allows you to filter or blacklist bad users from your promotions.


Ideas for your Children’s Day campaign on social media

Run a fun Facebook comments contest

Facebook is one of the top social networks for parents to share and chat. So take the chance to boost your presence on Facebook by reaching out to your audience of moms and dads. Remember, busy parents won’t have time for complex competitions. Keep it simple, and just ask users to share a comment or photo in your Facebook giveaway.

Here’s a cute example from a children’s dentistry practice. They chose a child-friendly prize that parents would value, too: a fun scooter with safety gear. To take part, parents just had to comment with a happy memory from their own childhood. This was a great way to get user-generated content and tap into followers’ nostalgia. At the same time, the brand showed how much they appreciate and value their key audience.

Children's Day campaign Facebook comments


Click here to get the free Easypromos Children’s Day giveaway template. Set up a giveaway in minutes, with a fun photo and in line with Facebook’s rules for competitions.


Share photos and memories in an Instagram giveaway

Instagram tends to have a younger audience. So if your giveaway is aimed at young parents, or older kids, then this social network is a great way to reach your target audience. Invite your followers to share comments or photos, and use your chosen hashtags to spread the competition far and wide.

Here’s an example from a children’s charity on Instagram. They decided to celebrate Children’s Day by highlighting the kindness and generosity that kids often show. Anyone could share a story about a kind-hearted child in the comments. In return, they had the chance to win $60 worth of gifts and goodies.

Children's Day campaign Instagram comments

Of course, Instagram is a very visual social network. It’s the perfect medium for photo contests! In this example, a group of schools decided to share a giveaway with their followers. Just like the comments contest above, they decided to celebrate how children make our lives better. They invited parents to share a photo of quality time with their kids.

Children's Day giveaway Instagram photo

You can run a range of creative contests with Easypromos – including photo contests, video contests, and writing contests. Double engagement by inviting your followers to vote for their favorites!


Collect competition entries with a Twitter hashtag

There’s a thriving community of parents on Twitter, sharing tips, tricks, jokes, and stories about life with children. Reach out to this audience by sharing a simple Twitter giveaway. The advantage of Twitter is that it’s the most flexible social network for online competitions. You can run a giveaway based on followers, retweets, replies, or hashtags.

Here’s an example of a Twitter hashtag contest. This brand offered a free family day out for one lucky winner. All users had to do was share a photo of a family activity, using the brand’s chosen hashtag: #BeAChildAgain.

Children's Day campaign Twitter hashtag

If you have communities on Facebook, Instagram, and Twitter, then it’s time to take things to the next level. Run a multi-network giveaway to bring all your followers together in a single Children’s Day campaign.

Get started with your Children’s Day campaign

We hope you’ve found some inspiration for your Children’s Day campaign. Set up your Easypromos account and get started right away – it’s free to draft and edit your promotions.

Corinna Keefe

Content marketer at Easypromos

Publication date: 2017-10-25