Mother’s Day Coupon Promotions to Increase Sales and Brand Awareness

Posted in: EventsLast update: 28/02/20

The beauty of coupons and promotional codes is that they can be applied to any product or service. Whatever your managing a start-up business, or a big corporation, you can celebrate Mother’s Day – and you can celebrate with coupons.

Mother’s Day is celebrated all over the world, and it is a day that your brand shouldn’t be missing out on. Depending on the size of your business you can celebrate in a more modest or splendid way. Almost any business can benefit from Mother’s Day campaigns and promotions, and Mother’s Day coupon promotions are something that we will look into today.

So to start, let’s focus on the most popular Mother’s Day gifts:

  1. Spa sessions
  2. Chocolates
  3. Flowers
  4. Personalized gifts
  5. Candles and bath sets
  6. Coffee
  7. Champagne
  8. Perfumes
  9. Skincare
  10. Jewelry

When your brand taps into the commercial opportunities of Mother’s Day, you can grow your business substantially. The right campaign can attract a lot of attention of your existing and potential clients. Throughout techniques will not only build your brand awareness but also increase your online followers, sales, and brand prestige. Let’s take a look at how it all works.

For even more Mother’s Day ideas, including social media templates, product DEMOS and success stories, check out our Mother’s Day campaign hub!

1. Increase sales with Mother’s Day coupon promotions

Consumers are already more responsive than usual in the run-up to Mother’s Day. They’re looking for unique and special presents for their mothers, and no one ever says “no” to a special offer or discount. Therefore, a good marketing strategy will increase their motivation to obtain a product offered by your brand. Discount coupons are a powerful sales incentive that will not only increase your sales but also help you accomplish a variety of other marketing objectives.

Let’s have a look at this Mother’s Day coupon promotion organized by this art shop.

Example of mother's day coupons campaign

The organizer was looking to increase their sales, attract the attention of potential customers, collect user-generated content, and also expand their mailing list. All these objectives were accomplished! Participants shared their favorite selfies with their mums, concurrently filling in the entry forms with their details. The brand offered 15% discount codes to Mother’s Day, which drove them more attention but still increased their sales.

While it’s true that some buyers search online for promotional codes all year long, discounts have more impact on special occasions such as Mother’s Day.

Offer discounts that might encourage people to make a purchase. For example, if you’re a florist with higher prices than your main competitor, offer Mother’s Day coupons that will make the prices more affordable. At the end of the day, people are always on a lookout for the lowest prices. By offering small discounts that attract attention you will still make profits!

2. Increase store visits, online and in-store

Mother’s Day discount coupons also provide consumers with a compelling reason to visit your store or explore your website.

In 2018, the National Retail Federation found that 29% of mothers wanted to receive an “experience” as their Mother’s Day gift. Now is the perfect time to run special store events, exclusive in-store discounts, and pop-up shops.

Example of mother's day coupon campaign

Are you looking to drive more visitors to your store? Or maybe you’re looking to increase brand awareness and inform new audiences about your brand?

This is when you can create specific coupons to get the conversions you want. And highly celebrated events like Mother’s Day are perfect occasions for such campaigns. So depending on whether you want to increase online or in-store visits,you can offer coupons that are only valid online or have to be redeemed in-store. If you’re looking to obtain more visitors online or in-store, use a Refer A Friend contest so that people can only access the coupons when they get their friends to sign up. Think about what you need to achieve, and design a coupon to match.

3. Increase sales leads with Mother’s Day coupon promotions

Offering discount coupons is one of the fastest ways to help your sales. We already know that price reductions boost conversion rates. But coupons have double the power: they increase sales conversions while collecting leads.

So how does that work? Well, coupons offer an incentive to purchase – even when your customers are spending money, they know they’re getting a deal. And because customers feel rewarded and valued, you can take the opportunity to record contact details or other lead information.

Share Mother’s Day coupons with an exclusive giveaway, Photo Contest, or Instant win prize draw. Offer a few, very generous coupons as the main prize – or smaller discounts as participation rewards.

4. Increase followers on social media this Mother’s Day

Just like their effect on sales, coupons bring a multitude of benefits on social media. Use coupon giveaways and contests to increase followers, engagement, and visibility.

Sharing coupon giveaways and promotions on your social media will get customers’ attention. And you can encourage people to post about their shopping experience, too. Tap into word-of-mouth marketing to get your product out there.

Remember, coupons are an affordable way to offer customer incentives. Sometimes, you want to incentivize people to purchase. But you can also incentivize social media sharing with a coupon offer online.

5. Expand your mailing list with Mother’s Day coupon promotions

The simplest way to share coupons is with a registration form. In order to access the promotion, people have to share their name and email address. But you can also customize the form to get more valuable, targeted information – like location, gender, or shopping habits. But remember, don’t ask too many questions, or you will discourage the potential participants of your Mother’s Day promotion.

Example of mother's day coupons campaign

Use this information to segment your customer database and target your marketing campaigns more effectively. If you already have an advanced segmentation strategy, consider running a survey with coupon rewards for participation. With questionnaires can ask many more questions, with even more detailed responses.

7. Increase brand loyalty

Establish yourself as a brand that can be relied on for Mother’s Day, and your satisfied customers will come flocking back next year. Consider offering some extra-generous or exclusive deals to repeat customers, to reinforce their shopping habits.

Mother's day coupons code campaign

Create your own Mother’s Day coupons

With the Easypromos coupon app, you can set up coupon rewards for giveaways, creative contests, quizzes, and more. The coupons can be then easily validated with any QR reader on your phone or tablet. Design your own coupons, run email campaigns, and validate promotional codes online.

For an even more detailed guide, download our FREE ebook 20 ways to distribute coupons and codes online.

Are you thinking to launch a Mother’s Day coupon promotions? Don’t hesitate to contact our Support Team for more details on coupons, codes, and validating systems!

Randi Jensen

International Business Developer in Easypromos

Publication date: 2018-04-19