3 Quick Ways to Set up a World Cup Betting Pool on your Social Media

Posted in: Business newsLast update: 11/06/18

The 2018 Russia World Cup is just around the corner, and surely you have already planned some marketing action related to the biggest sports event of the year. But if you haven’t, don’t worry. We will explain how you can create a World Cup betting pool on Facebook, Twitter or Instagram in just 2 minutes. Yes, you’ve read correctly: in just 2 minutes.

A hashtag is by now a very familiar concept to almost all users of social media, and this makes is a tool that we can use and make the most of for the World Cup. Easypromos offers a platform to carry out sweepstakes among users who comment on or reply to a post, and the use of hashtags in these comments gives us a great advantage: “easily filter the users’ replies or comments”. Here we explain how you can quickly create a World Cup betting pool for your social media:

 

Quick betting pool on Facebook

1. The first step is as easy as publishing a post on your Facebook page with a text similar to this one:

⚽ THE MATCH BETTING POOL ⚽? We will raffle this [PRIZE] among all that get the result right ? How do you think the next match between Denmark and Australia will end? Comment on this post using the hashtag #denmarkwins, #draw or #australiawins according to your prediction (remember you can only use one hashtag). We will select a random winner from all the participants who got the result right. See Terms & Conditions here.

In the following image you can see what the post will look like on your Facebook page. Do you like the image from the post? Download it for free here.

facebook_betting_pool

 

2. When the match is over, you just have to enter the Facebook Sweepstakes app and select the betting pool post to carry out the prize draw. In a few moments, the app retrieves all the comments from the users, and you can use the special feature to filter by hashtag. Now you select the hashtag with the result of the match and you will get all the users that have commented with the final result as finalists.

3. Finally, you only need to insert the number of winners and alternate winners that you wish to select, and carry out the sweepstakes. Simple, right?

Another option! You can also ask the users to predict the exact result in goals. Ask them to comment on the post with their prediction of the result using the hashtag, for example: #3-1 or #0-0. In this case you will probably get fewer finalists for the prize draw since it’s more difficult to get the exact result in goals correct.

 

Quick betting pool on Instagram

1. The first step is as easy as publishing a post on Instagram with a text similar to this one:

⚽ THE MATCH BETTING POOL ⚽? We will raffle this [PRIZE] among all that get the result right ? How do you think the next match between Denmark and Australia will end? Comment on this post using the hashtag #denmarkwins, #draw or #australiawins according to your prediction (remember you can only use one hashtag). We will select a random winner from all the participants who got the result right. To see Terms & Conditions, see link in BIO.

In the following image you can see what the post will look like on your Instagram Business profile. Do you like the image from the post? Download it for free here.

instagram_betting_pool

 

2. When the match is over, you just have to enter the Instagram Sweepstakes app with your Instagram Business profile and select the betting pool post to carry out the prize draw. In a few moments, the app retrieves all the comments from the users, and you can use the special feature to filter by hashtag. Now you select the hashtag with the result of the match and you will get all the users that have commented with the final result as finalists.

3. Finally, you only need to insert the number of winners and alternate winners that you wish to select, and carry out the draw. It’s only taken 2 minutes, right?

 

Quick betting pool on Twitter

1. The first step is as easy as tweeting something like this:

⚽ THE MATCH BETTING POOL ⚽? We will raffle this [PRIZE] among all that get the result right ? How do you think the next match between Denmark and Australia will end? Comment on this post using the hashtag #denmarkwins, #draw or #australiawins according to your prediction (remember you can only use one hashtag). See Terms & Conditions here: [LINK TO TERMS AND CONDITIONS OF THE BETTING POOL].

Advice: Even though Twitter now allows tweets with 280 characters, you may not be able to fit in all the important aspects of the betting pool in one tweet. IDEA1: Create a Twitter thread to add information about the terms and conditions or other necessary information to the original tweet. IDEA2: Place some of the information in the image of the tweet, for example: ‘Prize draw for this PRIZE’.

In the following image you can see what the tweet will look like. Do you like the image from the tweet? Download it for free here.

twitter_betting_pool

 

2. When the match is over, you just have to enter the Twitter Sweepstakes app and select from the profile the betting pool post to carry out the prize draw. In a few moments, the app retrieves all the comments from the users, and you can use the special feature to filter by hashtag. Now you select the hashtag with the result of the match to get all the users that have gotten the result right.

3. Finally, you only need to insert the number of winners and alternate winners that you wish to select, and carry out the draw. It’s only taken 2 minutes, right?

 

Worried about the GDPR?

When you’re planning this type of actions, the question if you’re complying with the new data protection policy that came into effect on May 25, probably arises. In cases of promotional dynamics such as the ones we’ve seen on Facebook, Instagram and Twitter, where you ask users to comments on a post to participate with the objective to generate engagement, it’s not necessary that the users accept any privacy policy, because no treatment of personal data will take place beyond the mere participation of users in the promotion. In conclusion, the obtained information about the user in the comments is not susceptible to any type of treatment.

Only the winners should accept the privacy policy and Easypromos has this all covered. If you wish to treat, or make use of the data of the winning users, to for example send them commercial communications, or you need the personal data to send the prize, you can use the Claim your prize tool which allows you to configure a form and customize it with options to add for example the privacy policy.

 

How do the users accept the terms and conditions?

Another aspect that you need to keep in mind, is the terms and conditions. As this type of dynamics don’t require the users to fill in an entry form, the alternative in comments-based dynamics, is to add an item in the terms and conditions that states the acceptance: “By participating in this contest through a comment or reply to our post, you accept these terms and conditions”.

 

If you’re not convinced yet, read these four facts:

  1. Football fans are more likely to engage with brands that have a connection to this sport. And brands that have a connection to this sport and its values are more successful than those that aren’t.
  2. In 2014, the World Cup in Brazil was one of the hottest topics of conversation on Facebook. That same year, Facebook reported that 500 million Facebook users are football fans.
  3. 43% of social media users would follow a brand that runs promotions with sports-related prizes.
  4. People use social media more, and are more likely to participate in online promotions, during their favorite sporting events.

 

Do you need more inspiration? Here you can read more ideas for World Cup promotions.

I don’t think there’s any excuses left now, are there? Do you want to give it a try?

 

Randi Jensen

International Business Developer in Easypromos

Publication date: 2018-06-11