Back to School Giveaway Examples to Boost Brand Engagement

Posted in: Digital marketing,Ideas for your websiteLast update: 16/07/20

Back to School season is almost here – and so is the Back to School shopping rush. Parents and kids are stocking up on school supplies, stationery, backpacks, uniforms, laptops and more. Use social media giveaways to get attention and create fun Back to School promotions! See examples of successful Back to School giveaways

Back to School is one of the highlights of the shopping calendar, especially for brands with a direct connection to school and students. So making your business stand out is key to success. Here are just a few of the marketing objectives you can achieve with a successful Back to School giveaway:

  • Raise brand recognition
  • Inform consumers about your products
  • Grow engagement on social media
  • Increase sales, online and in-store
  • Reinforce customer loyalty

When you sit down to plan your Back to School giveaway, there are three things to bear in mind. Who are you targeting? What channel are you going to use? And what prize are you going to offer?

Whatever stage of the planning process you’re at, we’ve collected some fantastic examples of Back to School giveaways organized by brands from different sectors. Take a look at these successful examples and get inspired!

Do you need more inspiration and ideas for your Back to School campaign? Head to our Back to School hub full of ideas, DEMOs, and ready-made templates!

Boost social media engagement with Back to School giveaways on Instagram

Instagram Giveaways have recently been more popular than ever before due to Instagram gaining more recognition. Brands from different sectors turn to this social media platform to reach potential and existing customers. The best thing about organizing “comment to win” giveaways on Instagram? They’re super easy to enter, and the entry criteria often make them go viral. The Back to School season is a perfect occasion to organize comment-based sweepstakes to boost social media engagement, cultivate a loyal following, and create buzz around your brand.

The weeks leading up to the big return to school are especially prosperous for stationery shops, as kids and parents are out and about looking for new notebooks, cute markers, and newest pencil cases. During this busy period, the main focus of stationary brands is convincing their target audience to become their brand of choice. Here’s an example of how to better position a stationary brand.

comment based back to school giveaway

The Gifted Type ran a comment giveaway for their followers, in which all they had to do was mention two besties in the comments. Can you see how the organizer reinforced brand and product awareness, while also boosting engagement, attracting new followers, and showcasing trendy products?

Planning to launch a Back to School giveaway on Instagram? We’ve got your back! Use our ready-made customizable template and save up to 70% of production time.

The majority of school kids simply want to be cool, and the first days of being back at school are about showing off the new fashionable apparel. That’s the reason why fashion brands should take the Back to School campaign seriously, as it’s the time of the year when parents are on the lookout for new shoes, backpacks, t-shirts, jackets, and pants! Benaiah Clothing organized a comment giveaway for their followers. To double the reach they asked the entrants to tag a friend in the comment section.

back to school giveaway

Reach your audience with Facebook Back to School giveaways

Brands launch Facebook Giveaways for exactly the same reasons they launch Instagram Giveaways; they help in boosting engagement, improving brand awareness, and recall, while they also engage online communities.

Let’s remember that Back to School is not only about school kids. University students also make their way back to lectures and student halls.

Every year the Ball State Alumni Association organizes a “Homecoming Week” full of fun activities. To generate extra excitement among the students the association launched a giveaway for all participants that liked and commented on the post.

Back to school giveaway on facebook

If you’re planning to hold a Facebook Giveaway as part of your Back to School campaign don’t forget to use our ready-made template! It’s fully customizable and it might save you up to 70% of production time!

Energize your followers with a Back to School giveaway on Twitter

Twitter Giveaways require minimal design elements but they can bring about valuable and desired results. Twitter sweepstakes are very quick and easy to set up, enter, and finalize. Their simplicity attracts many online users who willingly enter for a chance to win. Take advantage of it for your Back to School campaign.

We’ve said it before and we’ll say it again: any brand can organize a Back to School promotion. And to back up that statement here’s an example from Gardiner Family Apothecary. To celebrate kids going back to school they launched a Twitter Giveaway promoting skincare products for juniors.

twitter back to school giveaway

In order to participate Twitter users retweeted the promotional post and followed the organizing brand. It was a great action to boost brand engagement.

We’ve mention the students, the parents… But let’s not forget that Back to School is also a big thing fot students and professors! Quizalize, an online learning platform wanted to give back to the schooling professionals. They ran a Twitter giveaway to raffle a new laptop for one lucky teacher!

twitter giveaway

The brand asked the participants to retweet the giveaway and tag a fellow teacher. This was a fantastic opportunity for Quizalize to strengthen the previously established customer relationships.

You’re all good to go. And remember, if you need a hand with your Back to School giveaway, we’re always here to help.

Corinna Keefe

Content marketer at Easypromos

Publication date: 2018-08-06