The Best Giveaway Ideas for Easter Promotions on Social Media

Posted in: Digital marketing,Ideas for your websiteLast update: 26/03/20

We recommend the best giveaway ideas for Easter giveaways on social media – including ideas and resources for Facebook, Instagram, and Twitter.

Easter is a holiday that brings people together to feast, play and enjoy family time. So instead of going for the hard sell, treat Easter as an opportunity to make your brand part of the tradition. Join in the celebration with Easter giveaways on social media. Today, we recommend the top Easter social media giveaway examples. Let’s begin.

Facebook and Instagram Eastern giveaways with chocolates up for grabs

You probably saw this one coming. The long Easter weekend is a glorious occasion of luxurious gluttony… by which we mean lots and lots of chocolate.

So chocolate eggs, treats, and Easter hampers make an excellent prize for your Easter social media giveaways. Let’s start with this example from The Key Safe Company on Facebook. They set up a comments contest with the open question: “How does your family like to spend Easter?

Example of an Easter giveaway on Facebook. The image shows a Cadbury's Egg Hunt Pack of assorted chocolate eggs.

This open question was a fantastic conversation starter, as people love to share their stories and experiences. Real conversations boost social media engagement, which helps your positioning. By sharing their stories the audience becomes more connected to your company and brand loyalty gets strengthened, too.

You can run similar giveaways as part of your Easter campaign on Instagram and Twitter, too.

Here’s an example from Sunrise Cafe on Instagram. They gave away giant, solid chocolate eggs to their followers who commented and mentioned a friend. By asking the participants to mention friends you ensure to attract more potential entrants.

Example of an Easter giveaway on Instagram. The image shows a giant, chocolate half-egg shape, filled with chocolate spread and Ferrero Rocher chocolates.

The winner had to collect their prize in person. This is a really clever tactic to bring people into your store and creates a photo opportunity to follow up on your social media to create extra brand authenticity.

Can’t choose a social network? Run Easter giveaways that unite your followers on Facebook, Instagram, Twitter, and YouTube. Learn more about the Multi-Network app.

Easter giveaway ideas for bakeries and pastry shops

Don’t forget about other traditional Easter bakes and sweets, too. Every country and region has its own Easter treats – from Austrian Osterstriezeln to Russian pashka.

So if you own a bakery or a pastry shop you have so many opportunities to celebrate Easter! Easter bakes and cakes are a great alternative to chocolate prizes that are very popular during Easter. Here’s an adorable example of an Instagram contest by Cookie Countess.

Example of an Easter giveaway on Instagram. The image shows egg-shaped and heart-shaped cookies, iced to look like rabbits and chicks.

Easter giveaway on Twitter to build your audience

If you’re not a baker or food retailer, you can still give your followers a chance to win Easter treats! Use Easter as a great opportunity to increase the number of your Twitter followers.

You can simply ask Twitter users to follow you and retweet your post in order to participate in your Easter giveaway. These requirements will help you grow your Twitter following and also increase your brand’s visibility.

Example of an Easter giveaway on Twitter. The image shows green tissue paper, papier-mache eggs, and two chicks made out of wool pompoms.

Here’s a cute example from Evercrafts on Twitter. This was a simple, low-commitment Easter giveaway: people just had to follow and retweet the giveaway announcement to enter.

Evercrafts ran their Easter giveaway a few weeks early – so that the winners would have time for their craft projects before the holiday. At the same time, Evercrafts reminded shoppers of all the Easter products waiting for them in-store.

Easter promotions on social media for parents and kids

As well as rewarding your online audience why not give away presents for their kids? Although the winter holidays still dominate retail sales, more and more people are shopping for presents at Easter.

The kids’ brand Chicco runs regular giveaways on social media – and Eastertide is no exception. Last year, they celebrated the slogan “better together”, with toys designed for children to share.

Example of an Easter giveaway on Facebok. The image shows two young children playing with an interactive hopscotch toy, against a CGI background of grass, blue sky, and the sun.

To join the giveaway, people had to comment with their child’s favorite toy, and explain why it was so popular.

Asking this question was a canny move by Chicco. They entertained and rewarded their followers – while performing valuable market research.

Increase sales with discounts and coupons giveaways

Although Easter giveaways start online, you should always aim to move customers off social media, and into your store.

We’ve already discussed how to share rewards in-store or offer prizes that remind people to visit you in the run-up to Easter. But if you really want to increase footfall, then consider organizing an Easter giveaway.

Example of an Easter giveaway on Instagram. The image is pale green, with a white silhouette of a rabbit's face and the text "Enter to win $100".

Set up an Easter egg hunt, festival, or day full of games in your store. You could team up with other local businesses, or get involved with community events. Even if you can’t contribute products or time, consider becoming a sponsor.

In the example above, people could win $100 in gift cards. By giving away a discount code, coupon or gift card you automatically increase your sales, as winners will become paying customers.

Fashion, health, and beauty giveaways to celebrate Easter

Last, of all, there’s space for fashion, health and beauty brands to celebrate Easter, too. The festival is deeply connected to themes of spring, youth, and new life.

Take this example of an influencer giveaway, organized by L’entrée Cosmetique with beauty blogger Patricia Seitz. They gave away an online gift card – but used carefully designed images to boost their Easter giveaway.

Example of an Easter giveaway on Instagram. The image shows a young woman sitting on a white fur rug in a room with white walls. At her feet, there are several make up products. She is holding a tube of moisturizer and applying it to her face.

The photo they used on Instagram shows products with leaf motifs and a clean, natural look. What’s more, Patricia is testing out the product with a little dab on her nose – almost like Easter bunny face paint.

Whatever your prize, save time by using our social media templates for Easter giveaways. Click here for free design resources.

Create your own Easter giveaways on social media

We hope you’ve found some inspiration in this article. And whether you choose to run Easter giveaways on Facebook, Instagram, Twitter, or all three – we’re here to help! If you’re looking for more ideas for digital promotions, such as branded mini-games visit our Easter hub.

If you want to learn more about Easypromos and your campaigns, you can chat with us now. Let’s get started!

Corinna Keefe

Content marketer at Easypromos

Publication date: 2019-03-25