21MAR2019

5 Father’s Day giveaways on Facebook that got results

Posted in: Events

Father’s Day is coming up soon! Whether you want to inspire kids with gift ideas, or reward dads directly, Facebook is the best place to start. Let’s investigate Father’s Day giveaways on Facebook, with case studies from 5 brands that super-charged their strategies.

First of all, why Father’s Day giveaways on Facebook? There’s a reason that the big blue social network is so popular with marketers.

75% of parents online use Facebook – that’s 66% of all dads in general. And 94% of those Facebook users love to comment, interact, and share posts. Fathers use Facebook to celebrate good news, share their parenting wisdom, and build a support network with other parents.

So it’s the perfect social medium to run a comments contest. Dads already want to share parenting stories, tips, and memories on the platform. With a Father’s Day giveaway, you can offer them an extra incentive with a personal reward.

Let’s dive in with 5 case studies of Father’s Day giveaways on Facebook.

1. Choose a meaningful photo

Compared to other annual festivals, Father’s Day is a relatively new holiday. But it holds a lot of meaning for consumers.

You may want to show off your branding or products with photos on social media. But for Father’s Day, think about sharing an image that speaks to people’s emotions and memories.

Here’s a great example of a visually striking photo, which perfectly summed up the brand’s message.

Example of Father's Day giveaways on Facebook. The photo shows a small girl sitting on her father's shoulders. They are both wearing "superhero" capes and masks, and watching the sunset. The text overlay reads, "Happy Father's Day".

But choosing a photo or graphic is only the beginning. Think carefully about the colors and text styles that you use in social media images. When we researched this article, we found that red is the most popular color for Father’s Day giveaways on Facebook.

Keep an eye out as we discuss the next 4 Father’s Day case studies. You’ll see that they all use red as the dominant color in their social media graphics.

2. Ask a question that invites engagement

Next, let’s talk about how Father’s Day giveaways on Facebook actually work.

In order to collect a list of users for your prize draw, you need people to comment. But this isn’t just about taking names: it’s also an opportunity to get feedback, build relationships, and make your brand a part of the conversation on Father’s Day.

An example of Father's Day giveaways on Facebook from pizza chain Papa John's. The photo shows a father opening a pizza box for his young son. Against a red background, the text reads, "Who's your papa? Tell us your story for a chance to win pizza for dad."

Here’s a cute example from Papa John’s Pizza in Alaska. They asked a simple question: “Why is your papa important to you?

Father’s Day is an occasion which brings up strong feelings – so give your followers the chance to open up and share their stories. If you can add a joke or cheeky brand reference like Papa John’s, even better!

3. Link the Father’s Day giveaway on Facebook to your products

Let’s not lose sight of your marketing objectives. In the end, you run Father’s Day giveaways on Facebook for a reason – whether that’s to attract followers, increase engagement, or get more brand recognition.

So don’t miss the opportunity to showcase your products with Father’s Day giveaways on Facebook. Here’s a neat example from STAR Fine Foods. Their giveaway, and the images they used, subtly combined their products with a charming family scene.

Example of Father's Day giveaways on Facebook. The image shows a father and son in the kitchen together, cooking with ingredients including Star products. The text overlay reads, "Star Father's day giveaway!"

Who taught you to cook? Chances are, you made your first attempts at home-made cookies or mac & cheese in your mum and dad’s kitchen. So STAR asked people to share what their dad had taught them.

Try and ask a question which links back to your brand image, values, or products. Even if you can’t make a direct link with your giveaway question, choose prizes which show off the best of your brand!

4. Add shopping tags to maximize Father’s Day sales

Facebook is still developing as a sales platform. So it’s important to stay up to date on new features and opportunities to share your products.

As we discussed before, you may not want to plug products in the main image of your Father’s Day giveaway. But you can add shopping tags – smaller, thumbnail images at the bottom of your post, which link directly to your store.

Example of Father's Day giveaways on Facebook. The image shows a father, grandfather, and young son playing in a field together, with a silver bracelet superimposed. Next to the image, there are two small thumbnail images advertizing the price of the bracelet and matching "Dad" charms.

This giveaway used our free social media templates for Father’s Day giveaways on Facebook and Instagram. Click here to get yours!

5. Give away a shared experience for fathers and children

Last of all, let’s take a minute to think about prizes.

Often, giveaways are an opportunity to share your products – whether you want to highlight a new release, or simply clear out last season’s stock.

But the prize you choose depends on your target audience. Increasingly, consumers want experiences, not objects. That’s especially true for a family-oriented holiday like Father’s Day.

Example of Father's Day giveaways on Facebook. The image shows a father and son smiling together in a garden. A red banner in one corner reads, "Ramada Addis, Addis Ababa. Say hello to red."

So you should consider giving away Father’s Day experiences on Facebook. Take the example above, from the Ramada Addis hotel: a celebratory brunch for one lucky dad and his children.

Get more ideas and resources for Father’s Day marketing campaigns

We’ve collected all of our Father’s Day content, resources, case studies, and demos in one Father’s Day campaign hub. Check it out – or chat live with us to discuss your marketing goals.

Corinna Keefe

Content marketer at Easypromos

Publication date: 2019-03-21