Posted in: EventsLast update: 27/05/19
Ramadan is a time when we put community and charity first. And in 2019, that generosity has spread to online social media – with creative, fun giveaways that highlight the importance of sharing with others. We’ve rounded up the most popular prizes for Ramadan giveaways… with some suggestions for how to run your own.
Because Ramadan is celebrated all over the world, we’ve been able to follow Ramadan giveaways from almost every country. And there are some clear trends: Twitter is especially popular in the UK, while giveaways from the UAE tend to focus on Instagram.
Fortunately, it’s easy to run giveaways on every social network these days. Whether you choose Facebook, Instagram, Twitter or even YouTube, you can simply use an app to count comments and choose a random winner. You can even unite all those communities in a single Ramadan giveaway.
But why run a giveaway? Well, apart from keeping your social media active, it’s also a great opportunity to spread the message of Ramadan. In this blogpost, we’ll see how people use Ramadan giveaways to promote charities, values, and traditions. And how they share tempting prizes…
We’ve organized all this information based on the type of prize on offer. So without further ado, here are the best Ramadan giveaway prizes we’ve seen on Instagram, Facebook, and Twitter in 2019:
- Donations to charity
- Treats for iftar
- Self-care bundles
- Ramadan decorations
- Gifts for children
- Getting ready for Eid
#1 Donations to charity
Let’s start with a giveaway that’s in the true spirit of Ramadan. My Ten Nights is an app which helps you complete your Laylatul Qadr giving, by setting up automatic donations.
So they decided to make donations on behalf of 10 people, as a twist on the classic giveaway. It’s a great example of a simple Twitter giveaway: just follow or retweet to take part.
There are other ways to represent the spirit of Ramadan, too. Take a look at this Facebook competition from Mumzworld. They still wanted to give prizes to their users – but they used the comment contest to start a conversation about Ramadan. In order to join the prize draw, people had to answer the question: “What can you do to show kindness this Ramadan?”
#2 Treats for iftar
Sharing food and treats for iftar is also a very popular prize for a Ramadan giveaway. After all, sharing the evening meal has always been an important tradition in Ramadan. Now people are just continuing the habit on social media!
Take this giveaway from a specialist gift basket store. They joined the celebrations by giving away a basket full of snacks and sweets on Instagram.
And here’s a similar giveaway, this time on Twitter. Two brands teamed up to offer a gift set of delicious fudge. Working with another brand like this is a great way to expand your audience and keep your prize budget under control.
#3 Self-care bundles
OK, so we know that Ramadan is a time to think of others. But the fasting routine can also be tough, especially if you are working hard or raising children while you fast.
So we love this Ramadan giveaway prize: a basket full of self-care goodies to help you through it.
We also like this giveaway because it was very well-organized. First off, the brand advertized the giveaway with a sequence of fun, interactive Stories on the Ramadan theme:
Then, once the prize draw was over, they used Instagram Stories to follow up and announce the winner:
Psst! We’ve got the ultimate guide to creating cute Instagram Stories. Click here to read the insider tips from our graphic designere.
#4 Ramadan decorations
Whether you invite guests round or just celebrate iftar with your family, some gorgeous Ramadan decorations are definitely in order. This arts and crafts brand ran a giveaway on Instagram for some beautiful, seasonal paper fans:
Other traditional decorations and artworks are popular, too. We’re thinking lanterns, cushions, plates… and what about this calligraphy canvas?
#5 Gifts for children
Even though children are too young to fast, Ramadan is still an exciting time for them. And with the right guidance, it can be a wonderful opportunity to bring your family closer together and learn more about the season.
Here’s one example. This giveaway on Twitter shared a selection of children’s books, curated especially for Ramadan:
#6 Getting ready for Eid
And finally… we couldn’t resist including a few ideas for Eid. After all, the Ramadan month passes faster than you think!
This Instagram influencer teamed up with a clothing brand to give away some gorgeous Eid gifts:
And what if none of these prizes inspired you? Well, you can always give away a gift card, and let people choose their own reward from your Ramadan giveaway. We like this example from a party store: the giveaway winner received a gift card to spend on party treats and decorations for Eid.
Ready to run your own Ramadan giveaway? Just create a post on your social media – then connect to Easypromos to manage the contest and pick a winner.
Corinna KeefeContent marketer at Easypromos
Publication date: 2019-05-27