How to Create a Branded Memory Game

Posted in: Applications,Ideas for your websiteLast update: 13/08/21

Are you looking to increase brand awareness and engagement from your social media followers? You can now do it with less hassle thanks to the Easypromos Memory application. This new branded mini-game can help you accomplish your marketing goals and help you boost your online reach.

Are you looking to launch a new online promotion? Would you like to add a bit of fun so your online community can enjoy it more?

If your answer is “yes” then you should seriously think about creating a branded Memory game! Wondering how it works? Participants flip two cards each time, looking for matching pairs, in the shortest possible time. And to accomplish your marketing objectives and expose your brand, the other side of the cards can be customized with your company logo and branding colors.

The best thing about our branded mini-games? You can launch them just in a few minutes! Check out the following video to find out how easy and quick it is to set up your own branded Memory game.

Why create an online Memory game?

The Memory game by Easypromos can help you improve the general brand awareness of your company. Why?

Because if you do it well, your audience will be willingly exposed to your logo, colors, products, and services. Once the aspect of brand exposure is mastered, it will help you better position your brand in the market. Your potential clients will be aware of your existence and the products and services that you offer, which can only mean one thing: you have a chance of converting them into paying customers!

Online interactive mini-games can be easily shared and promoted on social media channels. It’s an essential part of marketing strategy if you are trying to increase your brand recall online. However, apart from accomplishing your brand awareness goals, online mini-games deliver entertainment to your online followers, increasing their overall engagement as a result. 

Mobile view branded Memory game

But what if your objective is to obtain new leads? This is also possible, as the Easypromos Memory game comes with an integrated and fully customizable registration form. You can adapt it to your own needs, asking the participants only for the information that you seek. And to attract more users, offer an incentive – online audiences love free stuff! Product samples, discount codes and prize bundles grab the attention of social media users! You can give away prizes as a thank you for registering, you can draw a random winner among all the people that participated, or you can simply reward the player with the best score. It’s totally up to you!

Most importantly, as with all applications by Easypromos, you don’t need any programming skills to set up your own branded Memory game as your new marketing tool. 

What are the characteristics of the Memory game by Easypromos?

The Memory application comes with visual and audio effects that go off when turning cards, finding pairs, completing the game, or running out of time. Apart you can also:

  • Upload between 2 and 8 images (depending on how difficult you want it to be) to set up the game, with a recommended size of 250x250px.
  • Personalize the cards on both sides. Use your logo and colors to expose the brand as much as possible.
  • Decide on the time cap (between 30 and 300 seconds).
  • Establish a maximum number of moves to complete the game (between 10 and 50 moves).
  • Enable and adapt the entry form so the users leave the details that you need for your databases.
  • Allow users to start over and play multiple times.

memory screen cards

Each person that completes your branded Memory game will be awarded points, depending on their final score. The platform automatically assigns 100 points (fixed) for every successful couple, and then adds bonus points for the remaining time (10 points per second). Upon finishing the game, participants see the following screen:

Microsite view branded Memory game

You can also decide to enable the ranking page so that the participants can see their scores compared to other players. By making this option visible to the public, you create extra rivalry, meaning there will be more engagement. Just bear in mind, that to enable the ranking page, you must use pre-participation registration.

You can use the ranking page to choose the finalists of your prize draws (for example, the top 20 players). You can also email discount codes to all the users that achieved the minimum number of points or completed the game.  

Microsite view branded Memory game

Once the game is completed, the participant sees the registration form (if you haven’t enabled the pre-participation registration), where they will leave the details that you wish to get.

Mobile view branded Memory game

Why use the branded Memory app by Easypromos

As always, you can create a draft of your branded Memory completely for free. Create your Easypromos account, and the platform will not ask for payment until the moment of activating the promotion. It means you can design and test your Memory game free of charge before sharing it with your audience!

The application makes it easy to add terms and conditions and a Privacy Policy. You get to personalize the registration form and download the database directly to your CRM, webhooks, Zapier or other tools.

In case of any doubts or questions, don’t hesitate to chat to us through our Online Chat! Our team of customer care specialists is waiting to help you.


Kamila Palka

Easypromos Marketing Team

Publication date: 2019-11-19