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  • Silvia Marti Ferrer, Author at News about digital marketing campaigns: giveaways, contests, games and more

Silvia Marti Ferrer

She is in charge of the Easypromos marketing team. She holds degrees in Journalism and PR & Advertising, with a special focus on inbound marketing and digital marketing. She joined Easypromos in 2014. In her spare time she loves hiking, cooking or doing crafts, always sharing this time with her daughters.

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The CuteSolar Campaign Used a Multi-Game to Reach Younger Demographics

Publication date: 02/03/2022

CuteSolar is a promotional, information- and education-based program co-financed by the European Union that aims to educate its audience about the benefits of consuming vegetables and fruit grown in European solar greenhouses. In order to connect with younger demographics, the program organizers opted for a Multi-Game campaign in various languages. More than 7,000 participants from 15 different countries participated in the promotion. Learn more about the awareness-raising interactive campaign launched by CuteSolar.

Collect your Web Visits’ Contact Details through Giveaways and Games

Publication date: 14/12/2021

Most of your web visits do not communicate with the brand and end up being anonymous individuals for which you only have very few details like their web browser or the country from which they access. However, there are tools available to nudge users into sharing their contact details with you, and promotions are an ideal option!

How to Run a Twitch Giveaway for a Brand

Publication date: 14/10/2021

Twitch is a growing social network (12% of overall users are already using it according to the 2021 report by IAB). It is the social network with the highest intensity of use (1hr 40mim daily average use), and it is replacing tradicional TV within younger audiences who see in the platform a streaming service with infinite channels and content. It shouldn’t come as a surprise that brands are already looking for ways to be a part of it. Today we will be taking a look at one of the ways to do that: creating promotions and giveaways.

How to Use Instagram Giveaway Templates to Launch Your Promotions

Publication date: 18/06/2021

It is increasingly common for brands to capture the attention of users on Instagram with giveaways. Offering an exciting prize which followers can obtain by interacting with the brand and its posts is a highly-effective action. It is also a relatively straightforward tactic. However, it still needs to fulfil the typical requirements of a promotion: clear instructions for entry and a transparent method for awarding prizes. That’s why we recommend using a giveaway template on Instagram, especially if this is your first time organizing this type of action and you have doubts on how to set it up. However, it’s also a great option for anyone looking for creative resources or to save some time. Read on!

Hotel Promotion Ideas on Social Media | Easypromos

Publication date: 14/06/2021

Searching for hotels and booking online is already common. According to Google Spain’s 2017 Minerva Study, the internet is already a very popular shopping ecosystem for travel. 82% of travelers have bought at least one component of their trip online: transport, car rental or accommodation. But, with almost the entire sector operating online, how can you make your product or service stand out from the crowd?
Promotions offer a great solution to this challenge, and the digital world opens up a wide range of possibilities. We’re not just talking about discounts or advertising. Prize draws, contests, games and interactive dynamics allow hotels and other accommodation to get closer to their potential customers and create a bond with them that goes beyond the occasional purchase. Below, you’ll find some real examples and tips for putting these dynamics into practice.

Tourism Promotion Ideas: How to Use Branded Games for Your Marketing Strategy

Publication date: 11/06/2021

To attract the attention of new customers on social networks it’s important to generate a wide variety of attractive, high-value content. Users are inundated with content from different brands each day, and are only likely to show an interest in information that really surprises, amuses or motivates them. For this reason, brands or agencies promoting a tourist destination on social networks should seek to encourage high levels of engagement and interaction from their intended audiences. Games are a very useful way of doing this.

Shopping Mall Celebrated its Anniversary with a Giveaway for Customers

Publication date: 25/05/2021

Every year, Las Arenas, the shopping mall located on the island of Gran Canaria celebrates its anniversary. In 2020, however, due to the COVID pandemic, it was not possible to celebrate in the mall. Instead, Las Arenas decided to carry out a big prize draw for all its customers. Read on to find out how they celebrated the anniversary with the help of Easypromos.

Embed Your Promotions on WordPress with the Easypromos Plugin

Publication date: 18/03/2021

According to a study by W3Techs, WordPress counts for 40% of the market share of all websites. It’s quite likely that your website is running on this content management system. If that’s the case, we recommend you take the opportunity to embed your giveaways, games and contests on your WordPress site or blog, as they will provide a highly useful resource for converting visitors into leads, and often into customers. Embedding is now easier than ever thanks to the Easypromos plugin which you can activate on any WordPress blog or site. In this article we explain how.

User Login Options in Easypromos Games

Publication date: 11/03/2020

Discover the user login options in Easypromos Games. Learn when to put the registration form before and after the game, and when to fully disable it. Discover advantages and characteristics of each option.