Publication date: 14/10/2021
Twitch is a growing social network (12% of overall users are already using it according to the 2021 report by IAB). It is the social network with the highest intensity of use (1hr 40mim daily average use), and it is replacing tradicional TV within younger audiences who see in the platform a streaming service with infinite channels and content. It shouldn’t come as a surprise that brands are already looking for ways to be a part of it. Today we will be taking a look at one of the ways to do that: creating promotions and giveaways.
Publication date: 18/06/2021
It is increasingly common for brands to capture the attention of users on Instagram with giveaways. Offering an exciting prize which followers can obtain by interacting with the brand and its posts is a highly-effective action. It is also a relatively straightforward tactic. However, it still needs to fulfil the typical requirements of a promotion: clear instructions for entry and a transparent method for awarding prizes. That’s why we recommend using a giveaway template on Instagram, especially if this is your first time organizing this type of action and you have doubts on how to set it up. However, it’s also a great option for anyone looking for creative resources or to save some time. Read on!
Publication date: 14/06/2021
Searching for hotels and booking online is already common. According to Google Spain’s 2017 Minerva Study, the internet is already a very popular shopping ecosystem for travel. 82% of travelers have bought at least one component of their trip online: transport, car rental or accommodation. But, with almost the entire sector operating online, how can you make your product or service stand out from the crowd?
Promotions offer a great solution to this challenge, and the digital world opens up a wide range of possibilities. We’re not just talking about discounts or advertising. Prize draws, contests, games and interactive dynamics allow hotels and other accommodation to get closer to their potential customers and create a bond with them that goes beyond the occasional purchase. Below, you’ll find some real examples and tips for putting these dynamics into practice.
Publication date: 11/06/2021
To attract the attention of new customers on social networks it’s important to generate a wide variety of attractive, high-value content. Users are inundated with content from different brands each day, and are only likely to show an interest in information that really surprises, amuses or motivates them. For this reason, brands or agencies promoting a tourist destination on social networks should seek to encourage high levels of engagement and interaction from their intended audiences. Games are a very useful way of doing this.
Publication date: 25/05/2021
Each year, Las Arenas Shopping Mall on the island of Gran Canaria celebrates its anniversary. This year, however, due to the COVID pandemic, it was not possible to celebrate in the mall itself, so they decided to carry out a big prize draw instead. Read on to find out how they celebrated their anniversary with the help of Easypromos.
Publication date: 18/03/2021
According to a study by W3Techs, WordPress counts for 40% of the market share of all websites. It’s quite likely that your website is running on this content management system. If that’s the case, we recommend you take the opportunity to embed your giveaways, games and contests on your WordPress site or blog, as they will provide a highly useful resource for converting visitors into leads, and often into customers. Embedding is now easier than ever thanks to the Easypromos plugin which you can activate on any WordPress blog or site. In this article we explain how.
Publication date: 12/05/2020
Easypromos surveyed multiple sectors for insight into current marketing strategies. The challenging situation motivated us to create an ebook with more than 70 real examples of digital promotions created during the ongoing crisis.
Publication date: 11/03/2020
Discover the user login options in Easypromos Games. Learn when to put the registration form before and after the game, and when to fully disable it. Discover advantages and characteristics of each option.
Publication date: 25/02/2020
RAVEN5 is the first marketing agency in the world to offer a dedicated, full-service approach to social media promotions. We sat down with Michael Bickerton, the principal of RAVEN5, to find out how they’re shaking up the world of digital marketing.
Publication date: 20/06/2018
So, your sweepstakes is over and you have your winners and alternates. All you have to do now is ask them for the information you need to send them a prize. How can you do this? Instagram makes it very easy for you to launch sweepstakes with high levels of engagement, but the platform does have its limitations, particularly in terms of communicating with your community and obtaining information from winners. Do you want to show how professional your brand is in all aspects of the sweepstakes? Do you want to save yourself work? Then read on for some tips, tricks and tools!
