Publication date: 02/03/2022
CuteSolar is a promotional, information- and education-based program co-financed by the European Union that aims to educate its audience about the benefits of consuming vegetables and fruit grown in European solar greenhouses. In order to connect with younger demographics, the program organizers opted for a Multi-Game campaign in various languages. More than 7,000 participants from 15 different countries participated in the promotion. Learn more about the awareness-raising interactive campaign launched by CuteSolar.
Publication date: 14/12/2021
Most of your web visits do not communicate with the brand and end up being anonymous individuals for which you only have very few details like their web browser or the country from which they access. However, there are tools available to nudge users into sharing their contact details with you, and promotions are an ideal option!
Publication date: 14/10/2021
Twitch is a growing social network (12% of overall users are already using it according to the 2021 report by IAB). It is the social network with the highest intensity of use (1hr 40mim daily average use), and it is replacing tradicional TV within younger audiences who see in the platform a streaming service with infinite channels and content. It shouldn’t come as a surprise that brands are already looking for ways to be a part of it. Today we will be taking a look at one of the ways to do that: creating promotions and giveaways.
Publication date: 18/06/2021
It is increasingly common for brands to capture the attention of users on Instagram with giveaways. Offering an exciting prize which followers can obtain by interacting with the brand and its posts is a highly-effective action. It is also a relatively straightforward tactic. However, it still needs to fulfil the typical requirements of a promotion: clear instructions for entry and a transparent method for awarding prizes. That’s why we recommend using a giveaway template on Instagram, especially if this is your first time organizing this type of action and you have doubts on how to set it up. However, it’s also a great option for anyone looking for creative resources or to save some time. Read on!
Publication date: 14/06/2021
Searching for hotels and booking online is already common. According to Google Spain’s 2017 Minerva Study, the internet is already a very popular shopping ecosystem for travel. 82% of travelers have bought at least one component of their trip online: transport, car rental or accommodation. But, with almost the entire sector operating online, how can you make your product or service stand out from the crowd?
Promotions offer a great solution to this challenge, and the digital world opens up a wide range of possibilities. We’re not just talking about discounts or advertising. Prize draws, contests, games and interactive dynamics allow hotels and other accommodation to get closer to their potential customers and create a bond with them that goes beyond the occasional purchase. Below, you’ll find some real examples and tips for putting these dynamics into practice.
Publication date: 11/06/2021
To attract the attention of new customers on social networks it’s important to generate a wide variety of attractive, high-value content. Users are inundated with content from different brands each day, and are only likely to show an interest in information that really surprises, amuses or motivates them. For this reason, brands or agencies promoting a tourist destination on social networks should seek to encourage high levels of engagement and interaction from their intended audiences. Games are a very useful way of doing this.
Publication date: 25/05/2021
Every year, Las Arenas, the shopping mall located on the island of Gran Canaria celebrates its anniversary. In 2020, however, due to the COVID pandemic, it was not possible to celebrate in the mall. Instead, Las Arenas decided to carry out a big prize draw for all its customers. Read on to find out how they celebrated the anniversary with the help of Easypromos.
Publication date: 18/03/2021
According to a study by W3Techs, WordPress counts for 40% of the market share of all websites. It’s quite likely that your website is running on this content management system. If that’s the case, we recommend you take the opportunity to embed your giveaways, games and contests on your WordPress site or blog, as they will provide a highly useful resource for converting visitors into leads, and often into customers. Embedding is now easier than ever thanks to the Easypromos plugin which you can activate on any WordPress blog or site. In this article we explain how.
Publication date: 12/05/2020
Easypromos surveyed multiple sectors for insight into current marketing strategies. The challenging situation motivated us to create an ebook with more than 70 real examples of digital promotions created during the ongoing crisis.
Publication date: 11/03/2020
Discover the user login options in Easypromos Games. Learn when to put the registration form before and after the game, and when to fully disable it. Discover advantages and characteristics of each option.
