29MAR2012

Optimize the promotion design for the new Timeline
Easypromos_customize_backgrounds

Posted in: Applications for Facebook

From April 1, 2012 Facebook will change all pages to Timeline display mode. This change opens up a whole new horizon for Easypromos design. As we noted in our last post, Easypromos is now 100% compatible with the new Timeline. But what’s more, we have been updating our platform in order to provide new opportunities for customization, making full use of all the options offered by Facebook’s new design. The first of these adaptations is the chance to add customized backgrounds to your promotions. This option is available for all Easypromos versions. [See real example of a promotion with customized background images]

08MAR2012

Insight on the new Facebook Timeline for brands
Easypromos new Facebook Timeline

Posted in: Applications,Applications for Facebook

We have seen brands and agencies panic about the incorporation of a Timeline to the Facebook Fan Pages and now that it has finally arrived we would like to inform you about the most important changes. But first of all, we would like to give all of you the top tips: Do not rush into publishing the Timeline for your page/s. It looks like there is a contest on who will be the first to implement the new features, mostly big brands. Also media pressure was present, offering great coverage for the leaders. However, we can assure you that it is better to have a good strategy for organizing your new Timeline and remember that quality is above speed. You have 2 weeks to go!

28FEB2012

Moderating Entries in Photo, Text and Video Contests
moderating_entries

Posted in: Applications for Facebook

Stay updated! Visit this blogpost about entries management and check this tutorial of how to manage the participants of a promotion.

To foster the loyalty of users on social networks it is important to control the quality of promotional contests. The administrator should have access to tools to control content as well as the users who enter the contest. To do this administrators have some features that give them more control over the users who take part and vote: country filter system, advanced voting system, greater control over the contents that are uploaded for the photo, video and text contests, and the possibility to receive notifications on their email with the latest users registered. These features apply to both Premium and White Label promotions.

 

All entries in a Premium or White Label promotion can be closely managed from your administration panel. This means that you can temporarily deactivate (hide) an entry without deleting it (an action which cannot be undone).

Read more »

13FEB2012

Feature: Filter Promotions by Country
filter_promotion_by_country

Posted in: Applications for Facebook,Business news

Do you want to organize a contest or sweepstakes for your online community but you want to be able to limit the promotion to a certain country or countries? Use the feature to restrict participation in your promotions by country so that only those who are actually in those countries can sign up. Learn how it works and how to configure it.

21NOV2011

Facebook Christmas Campaign – 4 Original Ideas
Facebook Christmas campaigns

Posted in: Applications for Facebook,Digital marketing,Events

Giveaways are always popular on Facebook – and even more so at Christmas, the season of giving. Pick an enticing prize and create a fun Christmas challenge to maximize engagement with your followers. Here are 4 creative and original ideas to get you started!

11NOV2011

New Viral System of Invitations in Easypromos

Posted in: Applications for Facebook,Business news

Facebook is a social and dynamic platform that continually adapts to new technologies and new user behavior. For this purpose Facebook constantly renews its tools to give users a better experience of the platform. At Easypromos we are also in a continuous state of evolution, constantly adapting and renewing our products in response to the new possibilities and tools that Facebook offers, enabling administrators to create better contests and promotions for their users.

Now we have added a new viral system for Easypromos and a more modern and flexible invitation management engine, which allows administrators to:

  1. Generate more visibility for promotions and contests
  2. Take advantage of the viral capacity of the Like button
  3. Generate more relevant wall posts
  4. Increase the number of invitations per user
  5. Have access to more statistical information about the invitations
  6. Enhance the acceptance rates of permissions in Facebook

Read more »

26SEP2011

How to increase your Facebook fans by 50.000 in 10 hours
Vueling_Day_&_Easypromos

Posted in: Applications for Facebook,Success cases

As social media is constantly changing, so is the way businesses interact with their customers online. The Facebook fan page has become a very important channel to increase engagement and loyalty.  And let’s be honest, brands love showing off their number of fans. It has become the Klout score for businesses, together with the Twitter followers of course.

01SEP2011

How to create a photo contest on Facebook with Easypromos (Part 1)
concurso fotos

Posted in: Applications for Facebook

One of the most effective and popular promotions in Easypromos is the photo contest with votes. Such contests, if well managed, provide a way of increasing the number of fans, the virality of a Page, the brand awareness on social media and the activity among followers of a Page.

27JUL2011

Configuring the Easypromos registration form
custom entry form

Posted in: Applications for Facebook

Users take part in an Easypromos promotion by filling in a registration form. This form can be configured by the administrator from the promotion administration panel. In this post we explain how to set up and customize the registration form of a promotion or contest.

27JUL2011

Why You Should Share Promotional Codes with your Facebook Followers
Coupons promotional codes Facebook

Posted in: Applications for Facebook

Facebook is one of the most popular social networks out there. And promotional codes are a classic marketing strategy that consumers love! So in this post, we’ll explain how to combine the two. Learn about all the different ways you can share coupons with your Facebook followers, and create a virally successful campaign.