In this post we’re going to tell you what you need to carry out a photo contest in Instagram via a hashtags gallery application. As well as explaining the dynamic, we will analyze the benefits provided by using an application for these types of contests, such as obtaining professional results and a photo contest which is transparent as regards its winner selection (a factor valued highly by users).
The following case study outlines the creation of a summer campaign based on a photo contest with voting. The protagonists were the small Pinypon figurines. Participants were asked to take photos of their Pinypon figurines during their holidays and post them on Instagram, accompanied by the hashtag which had been enabled for the contest. All the photos were presented automatically in a gallery, where they could be viewed, shared and voted for. The prize was two nights in a hotel in any city the winner chose. Users uploaded around 400 photos, and the brand’s Instagram profile gained both notoriety and followers.
Without a doubt, Facebook is still the most popular social network, but if you complement it with other social networks such as Twitter and Instagram, you can expand the reach of your promotion even further. In this post we have a look at what these other exciting networks can offer and how you can take advantage of them.
Would you like to carry out a sweepstakes where users can participate with a tweet? Would you like to run a photo contest where users can take part directly with their Instagram photos? Or do you simply want to create a gallery of photos and videos linked by a #hashtag? You can do that with integrations with Twitter and Instagram. This feature enables you to create online contests and campaigns in which users may participate with content generated on these social networks. Such promotions provide users with a quick and easy way of participating and they are also an effective viral tool.
One of the most popular features, used by our clients with the Easypromos application, is the photo contest. Those contests are incredibly viral and create a high level of engagement with the Facebook fans. We have been thinking about how to make the user experience even better and are happy to announce we have developed an integration with Instagram and Twitter, which allows fans to upload pictures onto the contest directly from the Instagram or Twitter application on their mobile phones.
Twitter and Instagram plugins is included in Premium and White Label versions of Easypromos without any additional cost.