Do you remember Advent Calendars from your childhood? The thrill of opening a new door each day, to see the tiny picture, toy or chocolate hidden inside? With our templates, you can create an online Advent Calendar to delight your followers and spread some Christmas cheer. Here’s how…
As a Facebook manager among Brand pages are you tired of seeing a flat line in your Facebook Insights graph. Well you are not alone. Ever since Facebook went to their ‘pay to play’ model it can get pretty lonely publishing posts on your business page timeline.
Posted in: Digital marketing
Here are the basic differences between sweepstakes and contests that you should know if you are considering running either of them. Our guest writer Donna DeClemente, from American Sweepstakes & Promotion Company, clarifies the differences between them.
Posted in: Digital marketing
Whenever I see a bombastic title like the one above I expect to read a sensationalist prescription devoid of content. So, to keep this article on an even keel, and to avoid any distracting detours, I’ll focus on the example of a project I set up in 2005 called nuestraporra.com. It was a platform for running betting pools online and it lasted just two years. After carrying out a digital autopsy of NuestraPorra, I realized that its failure was down to three main mistakes which I have kept at the forefront of my mind ever since.
Perhaps your company is attending a trade show and you’d like to make the most of the occasion by carrying out a sweepstakes among all those who visit your stand. Or maybe you’re planning to organize an event and you’d like to reward people for their attendance by entering them into a sweepstakes. Organizing a survey or sweepstakes can be an excellent way of attracting visitors to your stand or event, and at the same time you obtain their data so you can communicate with them after the event. The most important tool for carrying out these types of promotions is a tablet with an internet connection where the participants can register. In this post we explain how you can prepare both the application and the device for the occasion and ensure that everything goes as smoothly as possible.
Best Practices for Going Beyond the “Like” to Fan and Follower Engagement
As the digital marketing industry looks ahead into 2016, we are finding the Facebook promotion landscape much changed. Initiating in 2013, when Facebook change its rules and enabled contests to be managed directly on the wall or page rather than Facebook app, brands began to evolve the way they measure the success of their Facebook page. Rather than counting the number of “Likes” or fans of a page, companies and brands began to interact through Facebook contests and promotions, growing their audiences through social media through quality relationships with users in the online world.