Posted in: Digital marketing
Last December, Facebook announced a new feature for Facebook Business Pages providing the opportunity to add a call-to-action button to a Page. This new button first became available in the US, and has gradually been incorporated into Pages from other countries. The aim of this new button is to encourage followers to carry out an action from the Page. This action could be making a purchase, or signing up for example. Below, we explain which types of buttons are available and how to apply them to your Pages. We also provide some tips for getting the most out of this button.