08JAN2015

7 key communications for the promotion participant
key communications emails participants

Posted in: Digital marketing

In the majority of promotional actions carried out by Facebook, including the more traditional marketing actions, one of the objectives that brands try to achieve is the capturing of new contacts or leads of possible clients. Contact details, particularly email addresses, represent the most simple and effective way of communicating with your followers. Email addresses can be used after a promotion has finalized for carrying out email marketing campaigns, but this doesn’t have to be the only objective.

07JAN2015

How to create a hashtag for your Twitter and Instagram campaigns
Create a hashtag for Twitter Instagram campaigns

Posted in: Applications,Applications for Instagram,Applications for Twitter,Digital marketing

Creating a hashtag seems simple, but to ensure a really successful Twitter and Instagram campaign, it is worth bearing in mind some aspects that are outlined in this article.

07JAN2015

Effective contests: How to avoid barriers to participation
Tips for running effective contests

Posted in: Digital marketing,Ideas for your website

One of the main objectives for a brand carrying out a promotion is to obtain the greatest number of participants. Without a doubt, this is one important way of measuring the success of a promotion.

10NOV2014

Enforcement of the Change in Facebook Regulations of November 5, 2014 – FAQ

Posted in: Applications for Facebook,Digital marketing

On August 7, 2014 Facebook announced that a change in its regulations would be applied on November 5, 2014: the requirement for users to become fans of a Facebook Page before they can participate in a promotion was no longer to be permitted. In this article we explain this modification and we look at how it affects strategies for obtaining more fans for your Facebook Page.

Yesterday, November 5, 2014, we have updated all versions of the Easypromos platform (Basic, Premium and White Label) to adapt to the aforementioned change in Facebook regulations. In this update we have carried out the following actions:

1. Removed all the options that can no longer be used in promotions owing to this change to the regulations.

2. Added new features in order to counteract the fact that users can no longer be obligated to become fans.

  Read more »

28APR2014

Facebook contests: why they should form part of your Social Media Plan
Facebook contest reasons to be in Social Media Plan

Posted in: Applications for Facebook,Digital marketing

Promotions and Facebook contest have now become key elements in a brand’s social media strategy. And it’s not surprising considering that social networks are, without a doubt, the best method for establishing a dialogue with your followers. Facebook is currently the social network with the most users, and the highest level of user interaction. Add to this all the opportunities and benefits you can obtain when carrying out contests, sweepstakes and promotions, and it becomes clear why this is more than just a trend and why it has become an effective and vital part of any social media strategy.

27MAR2014

World Health Day campaign ideas to celebrate online
World Health Day campaign ideas

Posted in: Applications,Digital marketing,Ideas for your website

The 7th of April is World Health Day – so how will you celebrate? From personal trainers to public health, dental practices to DTC beauty brands, we’ve got ideas for your World Health Day campaigns.

27FEB2014

The best Father’s Day promotion ideas, and social media giveaways
The best Father's Day promotion ideas

Posted in: Applications,Digital marketing,Ideas for your website

Father’s Day is bigger than ever, largely driven by Millennials who are keen to splash out on celebrating dads. But at the same time, consumers are moving away from tired stereotypes and cringe-worthy gifts. We round up the best Father’s Day promotion ideas – updated for the 21st century.

27JAN2014

6 Valentine’s Day campaign ideas to captivate your audience
Valentines Day campaign ideas

Posted in: Applications,Digital marketing,Ideas for your website

Valentine’s Day is just around the corner. Make the most of this special day for sweethearts with a well-planned, well-run campaign – and be sure to follow up with all your leads. Start with these 6 Valentine’s Day campaign ideas to get your marketing started.

22JAN2014

Creating campaigns that measure the traffic source of participants
Campaigns to measure participants' origin

Posted in: Business news,Digital marketing

Once a promotion or contest is active, one challenge for administrators is to ensure that the promotion reaches the maximum number of users. Once the promotion has been published to the Page Timeline the administrator can increase the visibility of the contest and generate traffic by carrying out diffusion through a Facebook advertising campaign, by way of other social media networks, by sending out a newsletter, or by placing banners on other websites. To enable you to measure the impact of each of these actions we can now offer you customized links campaigns. With this new tool, available in Easypromos Premium and White Label, you can analyze the traffic sources of the participants in a promotion.

06NOV2013

5 merry and bright Christmas giveaway ideas for social media
Christmas giveaways on social media

Posted in: Applications,Digital marketing,Events,Ideas for your website

Christmas is just around the corner. And as we celebrate peace, generosity, and goodwill, it’s a wonderful time to reach out to your followers with Christmas giveaways on social media. Here’s 5 Christmas giveaway ideas for every social network – plus one extra Christmas promotion to bring them all together.