19APR2017

6 tips for avoiding mistakes in your Inbound Marketing contests
Inbound Marketing contests

Posted in: Digital marketing

We’ve been talking for a while on our blog about the importance of developing an Inbound Marketing strategy to capture new customers. The way customers deal with brands’ purchasing processes has changed and they expect you to take this into account. Inbound Marketing came into play several years ago as a non-intrusive way of reaching out to users, generating qualified leads and increasing sales.

12APR2017

Improve your Inbound Marketing Strategy with Photo Contests
photo contests

Posted in: Digital marketing

These days people are more aware than ever of the importance of Inbound Marketing for connecting with your brand’s target audience. With this change of focus a paradoxical situation has arisen: while brands attempt to attract potential new customers organically via attraction marketing, greater powers have been given to users in their buying choices and their exposure to so much information and content means that getting their attention is not so easy.

07APR2017

How to support your Inbound Marketing strategy with hashtag contests
hashtag contests

Posted in: Digital marketing

These days, it’s hard to separate online marketing strategies from what happens in the physical, offline world. The truth is they are parallel worlds; it’s important to understand the relationship between the two, and each sphere should reinforce and feed into the other.

31MAR2017

Lead Nurturing Strategies with Promo Codes for Enhancing the Relationship with your Audience
Lead nurturing strategies with promotional codes

Posted in: Digital marketing

Visits to your website are increasing and your social media network continues to grow, but all this hard work doesn’t appear to be reflected in your sales. You can’t seem to take full advantage of all the effort that you’ve put into lead generation via the various campaigns you’ve implemented. Your leads are not making purchases in your online and physical stores. Here’s a question… Are you talking to your community?

17MAR2017

Inbound Marketing Contests or how to get information without asking for it
Inbound Marketing Contests

Posted in: Digital marketing

Studies about social media in Spain have found that one in four survey respondents follow brands and participate frequently in contests. In addition, users say that one of the reasons they follow a brand on social media is because they want to keep up with the brand’s news. Another important reason is that they want to participate in sweepstakes, discounts and contests.

10MAR2017

The most effective prizes for Inbound Marketing contests
prizes for Inbound Marketing contests

Posted in: Digital marketing

We’ve already mentioned that the cornerstones of an Inbound Marketing strategy are: attracting traffic to your website, converting them into contacts, nurturing the contacts and impacting on them with appropriate content and actions until they become your customers. Your long-term goal is to establish a lasting relationship with these contacts – one in which they feel special. But to begin with, you don’t want to attract just any kind of traffic, right? Or are you happy to go to the trouble of launching campaigns and managing loads of data and contact details of users who aren’t really the target audience of your brand?

08MAR2017

How to Integrate Contest Data with your CRM
CRM

Posted in: Digital marketing

Imagine a world in which you have all the information you need for your Inbound Marketing strategies. A world in which the online side of your customer base is connected to the offline side so you can obtain a 360º view of your customers. You want it? You’ve got it!

03MAR2017

How to Promote an Inbound Marketing Strategy Using Surveys
inbound marketing strategy using surveys

Posted in: Digital marketing

For some time now we’ve been talking about Inbound Marketing on our blog, and about how you can use a tool like Easypromos to complement your inbound marketing strategy with surveys.

03FEB2017

Social Media Promotions: 5 Tips to Stay Out of Trouble
Social Media Promotions: 5 Tips to Stay Out Of Trouble

Posted in: Digital marketing

Social Media platforms are a quick and easy way to set up prize promotions. However they still need to be run fairly and compliantly, with both local laws and best practices, and the various, often complex rules of the individual social media platforms.

23JAN2017

How to run contests, sweepstakes and social media giveaways in Italy
ContestsAndSweepstakes

Posted in: Digital marketing

In Italy, contests and sweepstakes are subject to complex regulations. And you must respect the regulations if you wish to avoid the severe penalties under Italian law. Sonia Travaglini from Promosfera, a specialist Italian agency which organizes contests and sweepstakes, takes us through the steps involved in organizing a promotion in Italy.