12JUN2015

Three examples of how to promote a sporting event via Facebook
promote a sporting event via Facebook

Posted in: Ideas for your website

Sporting events can provide the perfect opportunity for planning creative promotions in Facebook. They constitute one of the areas which generate most implication and participation by users across the social networks. In this article we outline three examples of sport-related promotions.

09JUN2015

5 summer contest ideas to increase brand awareness
Summer contest ideas to increase brand awareness

Posted in: Events,Ideas for your website

Summer time is high season for marketers. Why? Because your audience has more leisure time to spend browsing social media, shopping online, and connecting with your brand! Try these 5 summer contest ideas to raise your profile and increase brand awareness online.

12MAY2015

Create an online recipe contest to connect with your followers
recipes contest

Posted in: Ideas for your website

TV shows like Masterchef, Kitchen Nightmares or the Great British Bake-Off have collected a cult following around the world. Why? Because everyone loves cooking a good meal! Here’s how to make cooking and recipe contests part of your own interactive marketing campaigns.

16APR2015

Fashion and the Social Networks – How to promote your brand online
fashion and social networks H

Posted in: Applications,Ideas for your website

The fashion world has found its ideal environment in the social networks. It is now very common to see online campaigns carried out by the most prestigious brands, via meticulously planned actions in Facebook, Twitter, Instagram, Pinterest, Vine, etc. Discover the advantages that social networks provide to brands, and learn how to create sweepstakes and contests to help you dynamize these channels.

09APR2015

How to combine online and offline marketing
combine online and offline marketing

Posted in: Digital marketing,Ideas for your website

Combining online and offline marketing is a strategy used more and more frequently by communication professionals. It enables the perfect integration of different channels, taking advantage of the benefits that each affords. By combining these two marketing methods we can obtain a greater probability of success. This is what we are going to analyze in this post, by examining some of the moments at which online and offline marketing come together. This is known as Integrated or Blended Marketing.

31MAR2015

Tourism and social networks – five examples of online promotions
promotions about tourist destinations

Posted in: Ideas for your website

Tourism marketing has changed a great deal over the last few years. Among these changes we have seen a trend towards deseasonalization and diversification of supply, with the aim of increasing demand. To meet this challenge, online promotions play an important part in publicizing tourist destinations to potential customers. Below, we outline some successful case studies that have been developed in this area.

30MAR2015

5 easy ideas for digital marketing for retail and shopping malls
Ideas Shopping malls promotions

Posted in: Ideas for your website

Digital marketing has become essential for retail, malls, shopping centres, and commercial centres. But what’s the best way to increase followers and engagement online? Read on for free ideas and resources to reward customers, increase ROI, and make a splash online.

26MAR2015

How to promote a fashion collection on social media
How to promote a fashion collection on social media

Posted in: Ideas for your website

Shopping is social. Style is social. In fact, for fashion and retail brands, success is social. Here’s how to promote a fashion collection in 2019, by using your customers’ social media habits to your advantage.

06MAR2015

Event management apps to find and engage your audience
Apps to promote events

Posted in: Applications,Ideas for your website

Conferences, expos, trade shows, team building, work training, masterclasses, workshops, speaking engagements… They all face the same challenge: How do you get people in the room? And how do you engage their attention once they’re there?

14JAN2015

10 tips for marketers to create a multiple choice test or personality quiz
create a multiple choice test

Posted in: Applications,Ideas for your website

Right now, digital marketing is all about offering a personalized experience, with plenty of entertainment as part of the sales process. Here’s how to build a multiple choice test or personality quiz to charm your followers, learn more about their needs, and serve up tailored product recommendations.