11JUL2013

How to Organize a Multiple-choice Personality Test Combined with Recruiters

Posted in: Success cases

The Client

worldreader_logoWorldreader is a non-profit organization based in San Francisco, Barcelona, Accra and Nairobi, with the aim of providing children and their families in developing countries access to books.

This way, Worldreader is changing the way in which people in developing countries read: thanks to the reduction in the costs of technology, thousands of children have access to a digital library by putting e-books and e-readers into their hands.

During the first years, Worldreader has reached almost 12.000 children with over 609.000 electronic books in eight African countries.

Worldreader Facebook page has more than 55.000 Likes with an international community.

 

The Campaign

Coinciding with the World Book Day (23rd April), a Multiple-choice Personality Test under the name ‘What’s your Book DNA?’ was launched, which consisted of a 5 question quiz (with only two answers). Participants could double their possibilities to win if they encouraged their friends to participate.

Winners were entered into a prize draw for the chance to win 5 Kindles that contained the same books that are read by the children of our programs, amongst them the best titles of African authors.

The campaign started the same 23rd April and was active until 1st May.

Worldreader Read more »

13JUN2013

Agency case study: Photo voting contest (Cub Creació & Comunicació)

Posted in: Success cases

The agency

Cub Creacio & ComunicacioClub Creació & Comunicacio is a graphic design and communication agency which offers digital marketing services to their clients, and more recently, social media strategy support. For our Facebook promotions we always count on the expertise and knowledge of the Easypromos team.

 

The Client

Fujifilm Europe, branch office in Spain, has specific chains Centro Fuji in Spain, formed by 170 specialized photography companies, which offer a wide range of printing products, as well as photographic and study material.

In order to foster this network and attract a young public, we started the presence in the social networks, focusing on the creation of two Fanpages with a lot of interaction and constant promotions: Centre Fuji and Centro Fuji, for Catalonia region and the rest of Spain.

 

The Campaign

In order to boost this objective, we run a Photo Contest on the Street Photo topic, offering amazing prizes to the winners, which consisted of high range cameras, as well as the new instant camera INSTAX and packs of free copies. All of these prizes were valued at 1,500 €.

The contest lasted 45 days and started a month after launching the two Facebook fanpages.

Street Photo Contest Read more »

26APR2013

How to Create a Quiz to Promote and Disseminate a New Website

Posted in: Success cases

Discover with this success case how a brand promoted and disseminated its new website launching a quiz contest. Macau offered their Facebook fans and followers a chance to win high-valued prizes for those who got the highest scores in the quiz. Users should find the answers on the website so the brand achieved a high number of new visitors.

05APR2013

Agency case study – JWTTalk and Vodafone yu:

Posted in: Success cases

When Vodafone yu launched their new Facebook page, they chose to run a promotion where the users could win tickets to a radio show to attract new fans to the page.

13MAR2013

Agency Case Study: Oysho – Multilingual photo contest

Posted in: Success cases

The Client

OyshoOysho, one of the brands from the Inditex group, offers collections of women’s underwear, lingerie, homewear and beachwear.

Oysho Facebook page: 416,380 fans (12th March 2013).

The Campaign

Under the name “Lovely Parents”, the aim of the campaign was to increase the number of fans and create  engagement with the followers of the page. The promotion consisted of a multilingual photo contest where users had to upload an old picture of their parents. The campaign lasted 25 days, during which the followers of the page had the possibility to send their images. Among all the pictures received, five finalists were selected by a jury, who won as a prize a Canon G15 digital camera.

lovely parents oysho facebook contest

CHALLENGE:

Running a photo contest in a global Facebook fanpage with followers who speak different languages and come from different countries. The photo contest had to host the pictures of all the participants, regardless of their language or origin, but at the same time give a personalized and unique experience to the user, showing the contest in their language.  Read more »

16JAN2013

Agency Case Study: Barcelona Web Marketing

Posted in: Success cases

Discover 3 examples of digital promotions realized by a marketing agency and get inspiration for your next campaign.

20DEC2012

Protected: Case study – Newsmax Media: How to launch a poll on Facebook

Posted in: Success cases

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28NOV2012

Agency Case Study: Netsense

Posted in: Success cases

The Agency

NetsenseNetsense is a digital agency specialized in Mobile, Web and Social Media Marketing as well as Website design, construction and maintenance. They work with many clients and help some of them with their Facebook marketing initiatives.

 

The Clients

  • EnAlquiler.com is a Spanish real estate website where agents and property owners can post their estate for rent or sale and connect with the people who are looking for a home.
  • BancoSabadell is a Spanish bank. Specializing in commercial banking, it has a significant penetration in the company and medium and high level private customer market.
  • Kenwood is a Japanese manufacturer of amateur radio as well as Hi-Fidelity and portable audio equipment.

Read more »

05JAN2012

Tryp Hotels and Easypromos White Label
Easypromos_Tryp_Hotels

Posted in: Success cases

TRYP by Wyndham just opened its first hotel in New York, located on Times Square and wanted to celebrate the occasion with their Facebook fans by offering a one week trip for two to the Big Apple with flights included and 2000USD to spend! Too bad Easypromos staff was not allowed to participate…

26SEP2011

How to increase your Facebook fans by 50.000 in 10 hours
Vueling_Day_&_Easypromos

Posted in: Applications for facebook,Success cases

As social media is constantly changing, so is the way businesses interact with their customers online. The Facebook fan page has become a very important channel to increase engagement and loyalty.  And let’s be honest, brands love showing off their number of fans. It has become the Klout score for businesses, together with the Twitter followers of course.