08APR2011

Easypromos: Tricks to improve your LAMP servers scalability

Posted in: Business news

Easypromosapp is a Facebook application with more than 500.000 monthly active users and therefore must achieve a high level of scalability in order to serve a huge amount of requests from numerous simultaneously active promotions.

15MAR2011

3 Good Practices for Creating an Effective Promotion on Facebook
Easypromos_3_good_practices_promotion_Facebook

Posted in: Ideas for your website

In Easypromos we see many promotions every day. Since we set up the application over 25,000 promotions have been created. With this amount of information it is not complicated to detect recurring patterns and certain common practices in those promotions that have achieved most visibility. From the vantage point of privileged observers that this position gives us we want to share with you a summary of the best practices for achieving an effective promotion. For us, an effective promotion is one which gains the maximum number of fans. We are aware that this is a partial reading of the concept of ‘effectiveness’ but it will suffice for the purpose of this blog.