12JAN2014

Phrase voting contest on Facebook with final sweepstakes

Posted in: Success cases

Ortopedia Mimas wanted to get more fans on their Facebook page so they launched a Phrase voting contest where users where asked to tell what helps them get through the day. Spoiler alert: It worked!

13DEC2013

Increase the number of Facebook fans with the Easypromos Friend Gate

Posted in: Business news

With the aim of increasing the number of Likes of a Facebook Page, we are offering you Friend Gate: a new Easypromos tool for capturing fans that can be implemented with any type of promotion or contest. In order to participate in the promotion the user must have a minimum number of friends who also Like the Page. The user can then invite friends to help them reach this number. In this post we will explain how Friend Gate works, what the user’s experience will be like and which are the principal benefits.

Easypromos Friend Gate

This feature is out of date. Review our ‘My Networks’ feature, which enables you to encourage users to like your Facebook Page following Facebook’s rules.

The contents of this post are as follows:

1. What is Friend Gate?

2. What are the principal benefits of Friend Gate?

3. What will the user’s experience be like?

4. Frequently Asked Questions

What is Friend Gate?

Friend Gate is a  feature from Easypromos that permits administrators to make it a requirement for users to have a minimum number of friends who are also friends of the same Facebook Page before the user can take part in a promotion. In this way the user can only enter the promotion when he/she obtains the required number of friends who are also fans of the Page.

The user will know at every moment exactly how many of his or her friends are fans of the Page, and, if lacking the required minimum, can invite friends from the application itself.

Friend Gate is available for all promotions created with the Premium and White Label versions of Easypromos.

Friend Gate landing
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27NOV2013

Embed and Display Promotions on Any Website with Easypromos Widgets
Easypromos Widgets

Posted in: Applications,Business news

Would you like to embed the promotion into your website or blog? Would you like your users to enter the contest directly from your microsite? Or do you simply wish to give your campaign more visibility and diffusion out of social media channels? We introduce you to the Easypromos widgets, which enable you to embed and display the promotion on any website, blog or online store, and let users register directly from there.

26NOV2013

Use Facebook surveys to learn about consumer preferences and behavior

Posted in: Success cases

When you plan a Halloween campaign, don’t just think about this year’s sales – look ahead to the future! Use Halloween promotions to learn more about your clients and leads, their tastes, preferences, and shopping habits. Then apply that information to your marketing and sales strategies. Here’s a great example of how a candy company used a Facebook survey to get intel on their customer base.

20NOV2013

How to create an advanced photo contest on Facebook (Part 2)
Easypromos advanced photo contest

Posted in: Applications,Applications for Facebook

This is the second part of the tutorial for creating a photo contest with Easypromos. In the first part we explained the essential steps and basic options for setting up a contest. In this post we will look at the advanced settings offered by the Premium and White Label platforms to enable a more efficient management of photo contests. We also give details of the additional features and tools which can be incorporated into advanced contests organized with Easypromos.

06NOV2013

5 merry and bright Christmas giveaway ideas for social media
Christmas giveaways on social media

Posted in: Applications,Digital marketing,Events,Ideas for your website

Christmas is just around the corner. And as we celebrate peace, generosity, and goodwill, it’s a wonderful time to reach out to your followers with Christmas giveaways on social media. Here’s 5 Christmas giveaway ideas for every social network – plus one extra Christmas promotion to bring them all together.

23OCT2013

Easypromos launches responsive design

Posted in: Business news,Digital marketing

Currently over 750 million of users access Facebook using their tablet or smartphone, and this numbers is growing year after year. In Easypromos more than 70% of traffic comes from mobile devices. With the aim of offering a perfect user experience, we are glad to announce that all promotions created with Easypromos are responsive. This means that the application design adapts to all the screen resolutions in order to offer an optimal view, no matter the device used. We explain the main features of the new Easypromos responsive design and what are the benefits.

17OCT2013

How to Carry Out a Market Survey on Facebook

Posted in: Success cases

The agency

Market survey on Facebook

Specializing in online marketing and social media, Houser & Houser offers a wide range of online services. As an agency, Houser & Houser understands that Easypromos contests are an excellent tool for increasing the number of fans on Facebook. But as we will now see, they have proven that the platform can do much more than that.

 

The Client

Black & Decker, a world leader in DIY and gardening tools, opened its Spanish and Portuguese Facebook profiles at the same time, inaugurating them with a contest designed to give the launch greater repercussion.

 

The Campaign

Two simultaneous campaigns were devised – one for Spain and one for Portugal. The campaign involved asking their first fans to provide ideas about what content they wanted to see included in the brand’s fan pages.

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17OCT2013

How to organize a video voting contest in two phases

Posted in: Success cases

User generated content (UGC) can help you keep your different channels active with original and different content. In this case, Bruguer collected the video entries from all participants uploaded via Facebook and YouTube in a gallery and then organized a voting contest to choose the finalists. Keep reading and get to know more about the case…

14OCT2013

Halloween quiz promotions and surveys for smart marketing
Halloween quiz and survey apps

Posted in: Ideas for your website

Halloween is fast approaching. It’s one of the most creative holidays in the calendar… And a key moment for brands to engage with consumers. Here’s how to use Halloween quiz promotions and survey questions to learn more about your customers and leads.