{"id":100437,"date":"2025-03-31T14:14:26","date_gmt":"2025-03-31T12:14:26","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-convert-your-promotion-into-a-mobile-app\/"},"modified":"2025-09-17T12:49:34","modified_gmt":"2025-09-17T10:49:34","slug":"how-to-convert-your-promotion-into-a-mobile-app","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-convert-your-promotion-into-a-mobile-app\/","title":{"rendered":"How to convert your promotion into a mobile app"},"content":{"rendered":"\n<p>We all tend to accumulate many apps on our smartphones because they cover various needs, from communication and entertainment to shopping and work. The ease of download, usability, and even the influence of trends lead us to install apps on our smartphones. As a brand or business, you can take advantage of this widely adopted trend and <strong>make users save your promotions as a direct shortcut<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/imagen-smartphone-apps.webp\" alt=\"Many apps on our smartphones\" loading=\"lazy\" class=\"wp-image-100343\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/imagen-smartphone-apps.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/imagen-smartphone-apps-300x200.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/imagen-smartphone-apps-768x512.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/imagen-smartphone-apps-390x260.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why users should have your promotion in a mobile app<\/h2>\n\n\n\n<p>To maximize participation, it&#8217;s essential to <b>offer an accessible and smooth experience to the user<\/b>: the interface must be responsive, the dynamics and prizes should be clearly defined, and access to the promotion should be intuitive and direct. For this reason, we have incorporated the Progressive Web App (PWA) functionality into our promotion editor, allowing for more efficient and effective interaction for users. If you enable this feature, when the user accesses the promotion from their mobile, they will see a pop-up window suggesting they install the promotion as an app.<\/p>\n\n\n\n<p>What are the benefits of providing direct access to the promotion as a link on mobile devices?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Constant reminder<\/b>. By being on the home screen, it serves as a visual reminder of the promotion, increasing the likelihood that users will participate regularly.<\/li>\n\n\n\n<li><b>Quick access for long-term promotions<\/b>. It prevents users from having to search for the promotion on the web or in emails every time they want to participate.<\/li>\n\n\n\n<li><b>Frequent interaction to win a prize<\/b>. The more times users participate in a promotion, the more chances they have to accumulate points, get discounts, or win prizes.<\/li>\n\n\n\n<li><b>Greater engagement from users<\/b>. By being available on your customers\u2019 or target audience&#8217;s phones, it&#8217;s easier to create a usage habit, which improves loyalty to your brand or business.<\/li>\n<\/ul>\n\n\n\n<p>In summary, an app and a direct shortcut make it easier, faster, and more engaging to participate in promotions, especially long-term ones such as Loyalty cards, Advent calendars, point accumulation promotions, purchase receipt validation campaigns, online brackets tournaments, or multi-game promotions with multiple entries.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to activate the Progressive Web App feature in your promotions<\/h2>\n\n\n\n<p>This feature is available in all Easypromos microsite-type products. To activate it, follow the steps explained below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;amp;utm_medium=blog&amp;amp;utm_campaign=progressive-web-app-feature\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Enter the promotion panel<\/a> where you want to offer the option to save as an app on the users\u2019 mobile phone.<\/li>\n\n\n\n<li>Go to the promotion editor and access the <b>&#8216;Utilities \u2013 Progressive Web App&#8217; section<\/b>.<\/li>\n\n\n\n<li><b>Enable the feature and customize the different fields<\/b>: image for the app icon, name, and action colors.<\/li>\n\n\n\n<li><b>Test the functionality<\/b> and install the promotion as an app on your smartphone.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"534\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/editor-tarjeta-pwa-en.webp\" alt=\"Easypromos Editor - Progressive Web App Feature\" loading=\"lazy\" class=\"wp-image-100478\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/editor-tarjeta-pwa-en.webp 900w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/editor-tarjeta-pwa-en-300x178.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/editor-tarjeta-pwa-en-768x456.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/editor-tarjeta-pwa-en-390x231.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/editor-tarjeta-pwa-en-820x487.webp 820w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How the user can save your promotion as an app on their mobile phone<\/h2>\n\n\n\n<p>When a user enters your promotion from their smartphone, <b>a pop-up window will automatically appear at the bottom with an explanation<\/b> on how to install the promotion as a shortcut. A top button will also appear, allowing the user to install the promotion as a PWA at any time. Depending on the type of device, the participant will see the app information and icon slightly differently:<\/p>\n\n\n\n<p>IOS:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-IOS-2-ENG.webp\" alt=\"How to save a promotion as a mobile app on iOS\" loading=\"lazy\" class=\"wp-image-100463\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-IOS-2-ENG.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-IOS-2-ENG-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-IOS-2-ENG-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-IOS-2-ENG-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<p>Android:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-android-2.webp\" alt=\"How to save a promotion as a mobile app on Android\" loading=\"lazy\" class=\"wp-image-100466\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-android-2.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-android-2-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-android-2-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-android-2-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Once the user has installed the app, the window and the &#8216;Install&#8217; button at the top will disappear from the promotion.<\/p>\n\n\n\n<p>If the user closes the window and does not install the shortcut, the &#8216;Install&#8217; button will remain visible in the different pages of the promotion.<\/p>\n\n\n\n<p>If the user wants to remove the shortcut at any time, it will be as easy as selecting the app icon and deleting it.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Progressive Web App: the ideal option for long-term promotions<\/h2>\n\n\n\n<p><b>Long-term promotions are important for a brand or business because they provide benefits<\/b> such as customer loyalty, repeat purchases, brand recognition, gathering data on the target audience, and building community and engagement.<\/p>\n\n\n\n<p>These are campaigns where user interaction with the brand occurs on a daily, weekly, or even monthly basis. We&#8217;re talking about loyalty campaigns like stamp cards, Advent calendars, or sports tournament pools.<\/p>\n\n\n\n<p><a href=\"https:\/\/a.cstmapp.com\/p\/975106\/\" target=\"_blank\" rel=\"noreferrer noopener\">Participate in our DEMO<\/a> to test the Progressive Web App feature in a loyalty card where clients receive a stamp for each purchase and see how you could install it on your smartphone.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-loyalty-card.webp\" alt=\"Example of the Progressive Web App tool in a loyalty card promotion\" loading=\"lazy\" class=\"wp-image-100450\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-loyalty-card.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-loyalty-card-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-loyalty-card-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/PWA-loyalty-card-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<p>What do you think of this feature for displaying a promotion as a mobile app? If you have any questions or need assistance, contact our sales team.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/try.easypromosapp.com\/request-a-demo\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_content=progressive-web-app-feature\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-demo-3.webp\" alt=\"Request a demo\" loading=\"lazy\" class=\"wp-image-98060\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-demo-3.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-demo-3-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-demo-3-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-demo-3-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"It\u2019s common on smartphones to accumulate numerous apps, as each one serves a specific purpose at a given moment. If you&#8217;re considering launching a long-term promotion and want to have a presence on users&#8217; devices, this article is for you. Below, we explain how to convert your promotion into a mobile app or, in other words, how to use the new Progressive Web App (PWA) functionality from the Easypromos editor.\n","protected":false},"author":18,"featured_media":100458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7110],"tags":[],"class_list":{"0":"post-100437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Convert a promotion into a mobile app: discover this new feature<\/title>\n<meta name=\"description\" content=\"Discover the new feature that allows you to install an app as a shortcut on your mobile phone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-convert-your-promotion-into-a-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convert a promotion into a mobile app: discover this new feature\" \/>\n<meta property=\"og:description\" content=\"Discover the new feature that allows you to install an app as a shortcut on your mobile phone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-convert-your-promotion-into-a-mobile-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T12:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T10:49:34+00:00\" \/>\n<meta property=\"og:image\" 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