{"id":101791,"date":"2025-05-27T14:56:06","date_gmt":"2025-05-27T12:56:06","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-get-to-know-your-newsletter-subscribers-better\/"},"modified":"2025-09-17T12:49:06","modified_gmt":"2025-09-17T10:49:06","slug":"how-to-get-to-know-your-newsletter-subscribers-better","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-get-to-know-your-newsletter-subscribers-better\/","title":{"rendered":"How to Get to Know Your Newsletter Subscribers Better"},"content":{"rendered":"\n

Chances are your newsletter registration form is short and simple, designed to be simple and encourage as many signups as possible. But once someone is part of your database, you can engage them with interactive campaigns that motivate them to share more information in exchange for fun, prizes, or incentives.<\/p>\n\n\n\n

 

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How to Enrich Subscriber Profiles Without Friction<\/h2>\n\n\n\n

With Easypromos, you can send surveys, quizzes, games, and other promotions via your newsletter to engage your subscribers and reward their connection with your brand. But because your newsletter audience is so valuable, it\u2019s crucial to avoid any friction<\/b> that could weaken the relationship. The experience should be smooth and enjoyable.<\/p>\n\n\n\n

One common friction point is asking users to re-enter information that they already provided, like their name or email. If they\u2019re already subscribers or customers, this data should be stored. Asking for it again can feel redundant or even irritating. It can also lead to inconsistencies: if someone enters a nickname or alternate email, it might not match what\u2019s already in your system, making it harder to consolidate data and potentially creating duplicates.<\/p>\n\n\n\n

So how can you streamline this process? Easypromos now supports contact data capture through URL parameters<\/a>. This means users can access a quiz, survey, or game directly\u2014no need to fill out a form again. The result? A seamless user experience and a cleaner, more coherent database for you.<\/p>\n\n\n\n

 

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What Are URL Parameters?<\/h2>\n\n\n\n

This feature is simple but powerful: you only need to add parameters to the end of the promotion URL and include it in your newsletter. The URL can be embedded in a call-to-action (CTA) button or as a hyperlink in the body of the email. Here\u2019s a real-world example we\u2019ve sent to our newsletter subscribers and clients:<\/p>\n\n\n

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\"example<\/figure>\n<\/div>\n\n\n

To set up the promotional URL for your CTA, you\u2019ll need to use merge tags or dynamic fields from your email platform. Here are a couple of examples:
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