{"id":102026,"date":"2025-06-10T09:30:27","date_gmt":"2025-06-10T07:30:27","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/?p=102026"},"modified":"2026-02-05T10:29:50","modified_gmt":"2026-02-05T09:29:50","slug":"social-media-games-to-collect-zero-party-data-effectively","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/social-media-games-to-collect-zero-party-data-effectively\/","title":{"rendered":"Social Media Games to Collect Zero-Party Data Effectively"},"content":{"rendered":"\n<p>Traditional social media content, such as photos, videos, or links to blogs, often gets lost in the endless scroll. <a href=\"https:\/\/www.easypromosapp.com\/game-applications\/\">Digital games<\/a>, on the other hand, are a <b>magnet for attention<\/b>. Whether it\u2019s a puzzle, a word search, or a trivia quiz, users voluntarily spend time interacting with your brand, which increases retention and strengthens brand recall. Offering prizes or giveaways further increases participation and reach through shares, mentions, and comments.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From social media users to zero-party data<\/h2>\n\n\n\n<p>Social media platforms come with many uncertainties: algorithm changes, limited organic reach, account bans, and even full-on platform shutdowns in certain regions. That\u2019s why <b>owning your audience\u2019s data<\/b> is critical. Zero-party data &#8211; information that users willingly provide &#8211; offers a stable and compliant way to continue engaging with your audience beyond social media platforms.<\/p>\n\n\n\n<p>With <strong>social media games<\/strong>, you can incentivize users to <strong>share their data in exchange<\/strong> for fun and the chance to win something. Easypromos games integrate customizable registration forms, allowing you to ask for name, email, preferences, location, or any other relevant information. You can also include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mandatory acceptance of terms &amp; conditions and privacy policy.<\/li>\n\n\n\n<li>Optional consent for receiving communications via email, SMS, or messaging apps like WhatsApp.<\/li>\n\n\n\n<li>Segmentation tags for targeted marketing in your CRM.<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Many types of social media games<\/h2>\n\n\n\n<p>With Easypromos, you don\u2019t need to hire a developer or spend weeks building a game from scratch. The platform provides an <b>intuitive game builder<\/b>, which doesn\u2019t require any programming knowledge, so you can easily customize the game to match your brand and your campaign.<\/p>\n\n\n\n<p>There are different types of games to choose from; picture games like puzzle and memory, word games like word search and crossword puzzles, video-type games like tap tap and minesweeper, and quizzes.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Picture games<\/h3>\n\n\n\n<p>These games are highly visual and keep users focused on branded imagery throughout the experience, <b>prolonging the time users are exposed to your brand<\/b>. These types of games, therefore, naturally reinforce brand recognition, as users view your visuals while solving the challenges.<\/p>\n\n\n\n<p>In this example, the Cat (heavy construction equipment) dealership, WesTrac Australia, celebrated Easter with their audience with an Easter egg hunt, which they shared on their social media profiles on Instagram and Facebook. They also published posts reminding users to participate before the game finished, and used their social profiles to announce the winners.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac.webp\" alt=\"Social media games: hidden objects social media posts\" loading=\"lazy\" class=\"wp-image-102097\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>The Easter egg hunt was a <a href=\"https:\/\/www.easypromosapp.com\/hidden-objects\/\">Hidden Objects game<\/a> where users had to find 15 Easter eggs well hidden in the cartoon-style image of a building site within 3 minutes. The fastest user to find all the eggs out of the 995 participants was the lucky winner of a model tractor of the brand valued at AUD 540.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-game.webp\" alt=\"Social media games: hidden objects\" loading=\"lazy\" class=\"wp-image-102100\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-game.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-game-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-game-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/hidden-objects-westrac-game-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Another picture game is this <a href=\"https:\/\/www.easypromosapp.com\/match-it\/\">Match It game<\/a> from Ecovidrio, a non-profit organization responsible for managing the recycling of all glass packaging waste in Spain. Users accessed the game through the social media posts on Facebook and Instagram, where the organization posted about the game several times.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-social.webp\" alt=\"Social media games: match it social media posts\" loading=\"lazy\" class=\"wp-image-102103\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-social.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-social-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-social-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-social-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In the game, users had to match the waste items with the correct recycling bin. The items are waste that don\u2019t go in the glass recycling container, so with this game, the organization educated the users on how to recycle correctly. Users had 45 seconds to match 4 waste items with their correct recycling bin, but only 9 moves to do so. Users could play as many times as they wanted. After the participation period, the organization ran a random draw to find three winners who each won one of their mini glass recycling containers for the kitchen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it.webp\" alt=\"Social media games: match it game example\" loading=\"lazy\" class=\"wp-image-102105\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/cantabria-recicla-match-it-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video-type skill games<\/h3>\n\n\n\n<p>These games are inspired by old-style computer and arcade games, and require more reflexes than knowledge. Users are entertained and challenged while being exposed to your brand image. Games like this are perfect for creating competition among the participants and therefore <b>encouraging recurring visits<\/b>.<\/p>\n\n\n\n<p>For International Women\u2019s Day, Logali used <a href=\"https:\/\/www.easypromosapp.com\/the-tower\/\">The Tower game<\/a> to celebrate women in SAP. Posting about the <strong>social media game<\/strong> on their profiles helped reach more people who could potentially be interested in their courses.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-8m-latorre-fb.webp\" alt=\"Video-type skill games: the tower\" loading=\"lazy\" class=\"wp-image-102108\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-8m-latorre-fb.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-8m-latorre-fb-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-8m-latorre-fb-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-8m-latorre-fb-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In the tower game, you have to stack building blocks or rows that appear from each side of the screen, and you have to click or tap when you want to stop the block. The part of the block that is not on top of the previous block disappears, and you now have less space to place the next block. While playing Logali\u2019s game, you reach different levels of \u201cSAP knowledge\u201d: Explorer, Developer, Architect, and SAP Leader. The building blocks of the tower feature Logali\u2019s logo. Participants had to reach 15 rows within 45 seconds, and they could try 12 times. There was a discount coupon on a SAP course for every participant, programmed as a direct prize. On average, each participant played the game 7,5 times.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-latorre-game.webp\" alt=\"Video-type skill games: logali example\" loading=\"lazy\" class=\"wp-image-102111\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-latorre-game.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-latorre-game-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-latorre-game-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logali-latorre-game-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Another example of this type of game is the <a href=\"https:\/\/www.easypromosapp.com\/slide-match-game\/\">Slide &amp; Match game<\/a> from the cider brand Savanna Namibia for the Savanna Sound of Summer music festival. The beverage brand posted about the game before the festival dates on their very active social media profiles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/savanna-summer.webp\" alt=\"Video-type skill games: slide &amp; match game\" loading=\"lazy\" class=\"wp-image-102114\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/savanna-summer.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/savanna-summer-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/savanna-summer-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/savanna-summer-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In this match-3 game, users had to combine three identical items in a row to score points, reaching 15 matches within the 3-minute time limit. The items were two different types of cider bottles, a cooler bag, flip-flops, and their logo, perfectly combined with a background image featuring drops of ice-cold cider, making you want to try it. Users could play the game 10 times per week, for each of the three weeks the game was open. Each user received one entry for the prize draw, which was used to find the winner, who received a Savanna merchandise hamper.<\/p>\n\n\n\n<p>The last example is from Aruba Bank, which used the nation\u2019s national day as the perfect excuse to launch a \u2018Grab our Flag\u2019 game, using the <a href=\"https:\/\/www.easypromosapp.com\/tap-tap\/\">Tap Tap game<\/a> to proudly showcase and celebrate the island\u2019s flag. They caught the attention of social media users and followers by posting about the game on their profiles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-social-1.webp\" alt=\"Aruba Bank game social media posts\" loading=\"lazy\" class=\"wp-image-102172\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-social-1.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-social-1-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-social-1-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-social-1-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In the game, users had to tap the nation\u2019s flag whenever it appeared in the cells, in front of a beautiful background image of the Arubian Hooiberg mountain and blue sky. But, users had to be careful not to tap the two other flags, the Bonaire and the Cura\u00e7ao flags. Users could play the game 30 times during the participation period for the chance to win a cash prize.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap.webp\" alt=\"Aruba Bank Tap Tap game\" loading=\"lazy\" class=\"wp-image-102121\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/aruba-bank-tap-tap-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br>These video-style games are very popular, and we have yet another example. This one is from the environmental non-profit organization Signus Ecovalor, which specializes in the proper recycling of tires. The organization used the Falling Objects game to raise awareness about ocean waste, posting about the game that promised instant win vouchers and a final prize draw for a weekend stay at an eco-location.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Banner-visual-con-ejemplos.webp\" alt=\"falling objects game about ocean\" loading=\"lazy\" class=\"wp-image-102181\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Banner-visual-con-ejemplos.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Banner-visual-con-ejemplos-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Banner-visual-con-ejemplos-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Banner-visual-con-ejemplos-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In the game, users have to catch the waste that falls, before it ends up in the ocean; plastic bags, fishing nets, and, of course, tires. But they had to be careful not to catch the dolphins and the octopi, or they would lose points. Users had to reach at least 400 points within 30 seconds to enter the prize draw, and they could try 5 times every day.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Games help capture leads, build loyalty and strengthen your brand. But not all of them work the same! With our <a href=\"https:\/\/a.cstmapp.com\/p\/1007801?lc=eng&amp;utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=game-recommender\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">game recommender<\/a>, you\u2019ll know in under a minute which dynamic best fits your brand and goals.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Word games<\/h3>\n\n\n\n<p>These games are perfect for educational or thematic content campaigns. They can be Word Search games, Crosswords, or Word Shuffle games. These kinds of games are great for <b>teasing new products<\/b> or launching a branded vocabulary challenge.<\/p>\n\n\n\n<p>In this example, the sunglasses &amp; eyewear store M\u00e1s Visi\u00f3n M\u00e9xico launched one of the latter to celebrate Valentine\u2019s Day with their online audience. They used their social media profiles both to launch the <a href=\"https:\/\/www.easypromosapp.com\/word-shuffle\/\">Word Shuffle game<\/a> and to announce the winners, which shows great transparency.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-social.webp\" alt=\"Word games social media posts\" loading=\"lazy\" class=\"wp-image-102124\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-social.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-social-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-social-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-social-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In the game, participants had to shuffle the letters to find the missing word in popular song titles. The users had 50 seconds to find the missing word in each of the 7 songs, all related to their business, containing words like \u2018eyes\u2019 and \u2018looks\u2019. As in this game, the solution is always the same, users could only play once. The first 10 players on the ranking won a pair of sunglasses and a promotional kit, and everyone who participated received a 40% discount voucher.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-letras-locas.webp\" alt=\"Word games example\" loading=\"lazy\" class=\"wp-image-102127\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-letras-locas.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-letras-locas-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-letras-locas-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/mas-vision-letras-locas-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Quizzes<\/h3>\n\n\n\n<p>Quizzes serve both entertainment and educational purposes. With Easypromos, you can create different kinds of quizzes, such as Knowledge Quizzes, Quiz with Timer, Face Off quizzes, Pick your Favorite, and Like or Not. You can learn more about the <a href=\"https:\/\/www.easypromosapp.com\/online-quizzes\/\">Easypromos quizzes here<\/a>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up and publish games on social media<\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">With Easypromos, setting up a game is fast and easy, even without technical expertise or programming knowledge:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1749462884540\"><strong class=\"schema-how-to-step-name\"><strong>Choose a game format<\/strong>.<\/strong> <p class=\"schema-how-to-step-text\">Select from over 40 customizable game templates.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1749462922638\"><strong class=\"schema-how-to-step-name\"><strong>Customize the game<\/strong>.<\/strong> <p class=\"schema-how-to-step-text\">Add your logo, brand colors, messaging, and prize details. Upload your images and set the gameplay and rules.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1749462953425\"><strong class=\"schema-how-to-step-name\"><strong>Set up registration and legal content<\/strong>.<\/strong> <p class=\"schema-how-to-step-text\">Configure the fields to collect the data you need and set up consent checkboxes for the terms &amp; conditions and privacy policy that you can easily add to the promotion site.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1749462972184\"><strong class=\"schema-how-to-step-name\"><strong>Publish the game<\/strong>.<\/strong> <p class=\"schema-how-to-step-text\">Share it as a link on your social media, embed it on your website, and link to your site from your social media, or run paid ads to boost reach.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1749462994394\"><strong class=\"schema-how-to-step-name\"><strong>Analyze results<\/strong>.<\/strong> <p class=\"schema-how-to-step-text\">Access dashboards to view participation stats, responses, and export data to your CRM or mailing lists.<\/p> <\/li><\/ol><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Games Ideas<\/h2>\n\n\n\n<p>We hope all these social media game examples and ideas have inspired you. Before we finish, we wanted to share one more idea, which is also a good practice when you launch a social media game: <b>reward users for their engagement<\/b>. To get a high volume of participation, add a double incentive to participate in your branded game: fun and prizes.<\/p>\n\n\n\n<p>With Easypromos, it\u2019s <b>easy to manage the prizes<\/b> and the number of units you have of each, the assignment method, and fulfillment in the social media games. There are many different ways to give prizes. You can assign direct prizes just for playing, for example, discount vouchers. You can also assign prizes to the top 3 of the ranking, or run a random draw among all users who have completed the game.<\/p>\n\n\n\n<p>Social media games aren\u2019t just a fun distraction; they\u2019re a strategic tool for lead generation, brand awareness, and data collection. By leveraging tools like Easypromos, brands can turn passive scrollers into engaged users and casual followers into loyal customers. The games are easy to implement, fun to play, and incredibly effective in converting social media engagement into real marketing value.<\/p>\n\n\n\n<p>So, the next time you&#8217;re planning a campaign, don&#8217;t just post, <b>play<\/b>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/try.easypromosapp.com\/request-a-demo\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=social-media-games-zero-party-data\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-team.webp\" alt=\"request a demo\" loading=\"lazy\" class=\"wp-image-91281\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-team.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-team-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-team-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-team-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"Social media games have become a powerful tool, not only for entertainment but also for marketing. As users scroll through their feeds, they are drawn to interactive content that allows them to engage, compete, and even win prizes. For brands, this presents a golden opportunity to deepen audience engagement, increase visibility, and collect valuable zero-party data &#8211; data that users intentionally and proactively share with you.\n","protected":false},"author":20,"featured_media":102051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7071,7073],"tags":[],"class_list":{"0":"post-102026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-collection-promotions","8":"category-gamified-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Games to Collect Zero-Party Data Effectively<\/title>\n<meta name=\"description\" content=\"Boost engagement and grow your customer database by using fun, interactive social media games to collect valuable data from your online fans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/social-media-games-to-collect-zero-party-data-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Games to Collect Zero-Party Data Effectively\" \/>\n<meta property=\"og:description\" content=\"Boost engagement and grow your customer database by using fun, interactive social media games to collect valuable data from your online fans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/social-media-games-to-collect-zero-party-data-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta 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