{"id":102613,"date":"2025-07-08T10:47:59","date_gmt":"2025-07-08T08:47:59","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/make-the-most-of-pause-ads-and-make-them-interactive\/"},"modified":"2025-07-30T18:04:27","modified_gmt":"2025-07-30T16:04:27","slug":"make-the-most-of-pause-ads-and-make-them-interactive","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/make-the-most-of-pause-ads-and-make-them-interactive\/","title":{"rendered":"Make the most of Pause Ads and make them interactive"},"content":{"rendered":"\n

Netflix has introduced pause ads in its more affordable, ad-supported subscription plans. Other platforms like Peacock (in the U.S.), IQIYI, and Amazon Prime also use this format. The key difference is that these ads appear when users voluntarily pause the content<\/b>, not in the middle of the program. They usually take the form of static banners or screens.<\/p>\n\n\n

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\"pause<\/figure>\n<\/div>\n\n\n

These pause ads cleverly combine format and timing to capture the full attention of the viewer<\/b>. Some of them feature QR codes that users can scan with their phones to visit a brand’s website or promotional offer. But there\u2019s even more you can do to drive interaction!<\/p>\n\n\n

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\"Pause<\/figure>\n<\/div>\n\n\n

On many platforms, pause ads are still not interactive by design. Netflix, for instance, is developing its own NAS (Netflix Ads Suite) platform, which will support interactive ads in the future. But even now, there are ways to encourage users to engage with your brand through these static ad formats<\/b>. How? By integrating Easypromos interactive campaigns.<\/p>\n\n\n\n

 

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How to Connect Easypromos Campaigns with Pause Ads<\/h2>\n\n\n\n

You can already spark viewer engagement through pause ads by linking an interactive Easypromos promotion directly within the ad\u2019s design. Here\u2019s how to do it, step by step:<\/p>

  1. Choose the type of interaction you want to offer.<\/strong>

    You could go for a timed quiz, a poll, a prize wheel, a personality test, or a game like Candy Crush or memory match. All Easypromos interactive experiences have a microsite format, they\u2019re fully responsive and each has a unique URL that can be shared via QR code.\"\"<\/p> <\/li>

  2. Customize your QR URL to track the source of traffic.<\/strong>

    A QR code is essentially an encrypted URL with extra data. Before converting it to a QR code, add UTM parameters to the URL. This will allow you to track users coming from specific streaming platforms. By comparing ad impressions with visits to your interactive campaign, you can measure engagement rates and evaluate campaign effectiveness.\"\"<\/p> <\/li>

  3. Ask to include this QR code in the pause ad design, and voil\u00e0!<\/strong>

    The layout and visual design of your pause ad banner are crucial to attracting attention. In a survey of Peacock users, viewers said they preferred static pause ads with eye-catching visuals over ads with video or audio. They also valued imagery with a clear purpose. So make sure your ad presents the offer and its benefit clearly: play a game, win prizes, enter a giveaway, and so on.This insight comes fromcaso de \u00e9xito sobre los \u201cpause ads\u201d<\/a>a successful NBCU (NBCUniversal) case study, which involved one-on-one surveys with viewers. It concluded that pause ads help create moments of higher user activity. These ads increased brand recall by an average of 41% compared to standard formats. Viewers also considered pause ads a better ad experience because they felt more in control.\"pause<\/p> <\/li>

  4. The viewer can easily scan the QR code from the screen.<\/strong>

    This approach offers more participatory value than simply redirecting to a website or providing basic information or discounts. Gamify your ad and entertain the viewers, making them more inclined to spend time engaging with your brand. E.g., a \u201cPick Your Favorite\u201d survey., The possibilities are endless: games, quizzes, prize wheels, challenges, and more. Check out the Easypromos catalog<\/a>, featuring over 50 interactive formats.\"\"<\/p> <\/li><\/ol><\/div>\n\n\n\n

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    Viewers prefer static pause ads filled with attractive visuals over those with audio or video.<\/p>\n<\/blockquote>\n\n\n\n

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    Why You Should Complement Pause Ads with Interactive Content<\/h2>\n\n\n\n

    By integrating interactive content into your pause ads, you can achieve more than just brand impressions. You can optimize your campaign to:<\/p>\n\n\n\n