{"id":111888,"date":"2019-11-26T09:47:24","date_gmt":"2019-11-26T08:47:24","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/como-hacer-un-sorteo-con-influencers-en-instagram-con-garantias\/"},"modified":"2026-10-09T12:44:41","modified_gmt":"2026-10-09T10:44:41","slug":"instagram-giveaway-with-influencers","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-giveaway-with-influencers\/","title":{"rendered":"How to Run an Instagram Giveaway With Influencers"},"content":{"rendered":"\n

For brands, an Instagram giveaway with influencers<\/strong> can put a product in front of a relevant community and turn passive exposure into measurable participation. For creators, it gives followers an interactive experience built around a prize that fits their interests.<\/p>\n\n\n\n

But publishing the giveaway is only one part of the collaboration. Before launch, the brand and influencer need to agree on who is organizing the promotion, what participants need to do, who provides and delivers the prize, how entries will be collected, and who will select and announce the winners.<\/p>\n\n\n\n

In this guide, we\u2019ll explain how to plan and manage an Instagram giveaway with influencers<\/strong> so the collaboration benefits both parties, follows the applicable rules, and gives participants a clear and transparent experience.<\/p>\n\n\n\n

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The Easypromos Instagram Giveaway<\/a> provides the tools brands and content creators need to run interactive promotions with a transparent and secure winner-selection process.<\/p>\n<\/blockquote>\n\n\n\n

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Why Include a Giveaway in an Influencer Collaboration?<\/h2>\n\n\n\n

Influencer content can give a brand greater reach, credibility, and a more natural way to introduce a product to a relevant audience. Adding a giveaway gives that audience a clear incentive to go beyond simply viewing the content and actively participate through comments and mentions.<\/p>\n\n\n\n

A giveaway can also help brands assess how effectively a creator mobilizes their community. Beyond views and likes, you can measure how many people commented, mentioned other users, shared the content, visited the brand profile, or completed another action linked to the campaign objective.<\/p>\n\n\n\n

In a sample of brand and creator giveaways managed with Easypromos, giveaway posts generated significantly higher volumes of comments and mentions than the accounts\u2019 usual content. For every brand profile analyzed, the giveaway was the post that generated the most engagement. On creator profiles, giveaways were among the highest-performing posts, although other types of content also produced significant interaction peaks. <\/p>\n\n\n\n

The impact is not necessarily the same for both parties. For a brand with a relatively inactive community, the giveaway may create its biggest engagement spike. For an influencer, it is more likely to be one activation within a broader content strategy that also includes videos, tutorials, recommendations, recipes, or personal content.<\/p>\n\n\n

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Methodology note: Based on a sample of giveaways between brands and content creators managed with Easypromos. Most of the creators analyzed were macro-influencers with between 100,000 and 999,999 followers. Comment counts do not necessarily represent unique users.<\/em>

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A Giveaway That Benefits the Brand, Influencer, and Audience<\/h2>\n\n\n\n

For the collaboration to work, each party should gain clear value from it. The prize and exposure should not benefit only the brand, and the creator should contribute more than simply providing access to their audience.<\/p>\n\n\n\n

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What the Brand Gains<\/h3>\n\n\n\n

The brand reaches a community that already trusts the creator. This creates an opportunity to introduce the product in a more relatable context, generate interaction, and see how an audience outside the brand\u2019s existing community responds.<\/p>\n\n\n\n

The giveaway can also connect the product with the influencer\u2019s usual content. A food brand might appear in a recipe, a sports brand in a challenge, or a home appliance brand in a product demonstration.<\/p>\n\n\n\n

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What the Influencer Gains<\/h3>\n\n\n\n

The creator can offer followers something relevant and valuable, publish content with strong participation potential, and strengthen their professional relationship with the brand.<\/p>\n\n\n\n

The prize should genuinely appeal to the creator\u2019s audience<\/b> and fit naturally with their usual content. When there is a strong match, the giveaway can generate a significant increase in comments without feeling disconnected from the creator\u2019s identity.<\/p>\n\n\n\n

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What the Audience Gains<\/h3>\n\n\n\n

Participants should find a clear entry mechanic, an attractive prize, and a transparent process<\/b> that explains when the giveaway ends, how the winner will be selected, and where the result will be published.<\/p>\n\n\n\n

A collaboration that works well for the brand and influencer can quickly lose value if participants encounter unclear requirements, confusing conditions, or poor prize management.<\/p>\n\n\n\n

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Example: Danielmchef4 and Patatas Mel\u00e9ndez<\/h3>\n\n\n\n

Danielmchef4, a food and recipe content creator, partnered with Patatas Mel\u00e9ndez, a Spanish company specializing in fresh potatoes, for a collaborative giveaway. The giveaway post received around 11,500 comments.<\/p>\n\n\n\n

For comparison, the creator\u2019s regular posts had a median of approximately 100 comments, while the brand\u2019s median was around 5.<\/p>\n\n\n\n

The example shows how the same activation can create value for both profiles: Patatas Mel\u00e9ndez entered the conversation of an active food-focused community, while the creator offered followers an interactive experience that fit naturally with his usual content.<\/p>\n\n\n

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What Should the Brand and Influencer Agree on Before Publishing?<\/h2>\n\n\n\n

Planning should start before creating the Reel or writing the giveaway caption. The brand and content creator should agree on the objective, entry mechanic, prize, and division of responsibilities<\/b> before the campaign goes live.<\/p>\n\n\n\n

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Define the Goal and Success Metrics<\/h3>\n\n\n\n

An influencer giveaway can support different objectives, such as:<\/p>\n\n\n\n