{"id":55609,"date":"2013-10-02T11:00:04","date_gmt":"2013-10-02T11:00:04","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/case-study-free-smoke-bcn-validation-of-codes\/"},"modified":"2023-05-08T11:34:53","modified_gmt":"2023-05-08T09:34:53","slug":"case-study-free-smoke-bcn-validation-of-codes","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/case-study-free-smoke-bcn-validation-of-codes\/","title":{"rendered":"How to Use Customer Loyalty Rewards to Organize an Exclusive Promotion for Customers Only"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The agency<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo_mobisfera.jpg\" alt=\"Mobisfera\" loading=\"lazy\" class=\"wp-image-2913\" width=\"95\" height=\"95\"\/><\/figure>\n<\/div>\n\n\n<p>Mobisfera Social is the social media division of Mobisfera, a digital communications development agency focused on mobile and social actions. As far as social media actions are concerned, they&nbsp;focus their&nbsp;efforts on converting sales and generating traffic at the point of sale. For this reason, they&nbsp;have specialized in the management of promotions via Easypromos, as this is the company that offers the most interesting and creative options, continually expanding the proposals and modalities of promotions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Client<\/h2>\n\n\n\n<p>FreeSmokeWorld, is a&nbsp;market-leading chain in the sale of electronic cigarettes. It is currently in a process of strong expansion throughout Spain. This particular campaign has been carried out in support of the first store opened in Barcelona, FreeSmokeBcn.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The campaign<\/h2>\n\n\n\n<p>With the offer of a top-of-the-range electronic cigarette with a modern, original design (the eRoll), the idea was to attract the public to the FreeSmokeBCN store to try products, thus incentivizing sales.<\/p>\n\n\n\n<p>To ensure that only those customers who had made a purchase in the store could have access to the promotion, a unique code book was created. Only a person in possession of such code \u2013 in other words, a brand customer \u2013 could take part.<\/p>\n\n\n\n<p>A code voucher was given with each purchase of 20\u20ac or over. The purchase amount required to get this voucher was placed above the average quantity spent on consumables (liquids, clearomizers). It was offered proactively to customers who spent less than 20\u20ac. In this way, customers were incentivized to spend more than they had initially intended.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Free-Smoke-Bcn.jpg\" alt=\"Free Smoke Bcn\" loading=\"lazy\" class=\"wp-image-2914\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>To increase sales and visits to the store; to reinforce <a href=\"https:\/\/www.easypromosapp.com\/customer-loyalty\/\">customer loyalty<\/a>; to obtain information about genuine customers&nbsp;thus enabling the carrying out of future communication actions; to increase the size of the brand\u2019s Facebook page fan-base, particularly with customers of the brand. It was also important that the prize is awarded to genuine brand customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/customer-loyalty-rewards\/\">Redeem codes app<\/a> makes it possible to ensure that a user has a unique code before his\/her participation in a promotion is accepted. This limits total participation in the promotion to the number of codes generated, but it ensures that each participant is of maximum interest to the brand.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Validacion-codigos-Free-Smoke.jpg\" alt=\"Free Smoke Redeem your code promotion\" loading=\"lazy\" class=\"wp-image-2915\"\/><\/figure>\n<\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Would you like to find out more about all the promotions that you can combine with code validation as participation requirement? <a href=\"https:\/\/wwwcdn.cstmapp.com\/docs\/types_of_code_validation_requirement.pdf\" rel=\"noreferrer noopener\" style=\"color:#ffffff\">Download the PDF<\/a> to discover all the options available to you. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits<\/h2>\n\n\n\n<p><strong>Return on investment<\/strong>: by offering the voucher as an enticement to the customer to make bigger purchases than he\/she intended, the promotion finances itself.<\/p>\n\n\n\n<p>Due to having <strong>increased the fan-base with genuine customers of the brand<\/strong>, it is now easier to carry out other promotions based on invitation and recruitment, because the fan-base is loyal to the brand and able to <em>evangelize<\/em> the messages better.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This new type of promotion offers one of the best solutions for brands when it comes to campaign ROI and achieving a direct impact on sales. This action was so successful that the client, FreeSmokeWorld, has decided to repeat the campaign with all its stores. Online marketing and social network management need more solutions like this one created by Easypromos.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>-Oriol Marim\u00f3n-Clos-<\/strong><\/p>\n\n\n\n<p>CEO Mobisfera<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Coupons and discount codes are there to build customer relationships, boost sales and grow your brand. Learn how an electronic cigarettes producer organized a coupon promotion for customers only.\n","protected":false},"author":3,"featured_media":55610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-55609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use customer loyalty codes to organize an exclusive promotion<\/title>\n<meta name=\"description\" content=\"FreeSmokeWorld used the Easypromos app &#039;Redeem codes&#039; as dustomer loyalty rewards, giving loyal customers a code upon purchase to enter a prize draw.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" 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