{"id":55616,"date":"2013-10-11T10:24:33","date_gmt":"2013-10-11T10:24:33","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/case-study-jorge-lorenzo-multi-language-recruiting-contest\/"},"modified":"2025-10-08T06:46:06","modified_gmt":"2025-10-08T04:46:06","slug":"case-study-jorge-lorenzo-multi-language-recruiting-contest","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/case-study-jorge-lorenzo-multi-language-recruiting-contest\/","title":{"rendered":"Recruitment Giveaways for Personal Branding: Jorge Lorenzo"},"content":{"rendered":"\n


<\/p>\n\n\n\n

The agency<\/h2>\n\n\n
\n
\"Lifecom<\/figure>\n<\/div>\n\n\n

Lifecom Agency<\/a> is an online marketing agency that works with sportsmen and women, celebrities, and FMCG companies. Jorge Lorenzo was one of its principal clients.<\/p>\n\n\n\n

The agency is dedicated to the management of social media communications of brands, helping them meet all their communication needs with their followers and fans. It covers all fields of digital marketing and aims to improve the online positioning of brands<\/strong>, encouraging greater user engagement<\/strong> and loyalty<\/strong>. It also focuses on personal branding<\/strong>.<\/p>\n\n\n\n

Lifecom wants their clients\u2019 ideas to become reality, their clients\u2019 followers to be well informed and their clients\u2019 brands to stay top of mind with internet users.<\/p>\n\n\n\n


<\/p>\n\n\n\n

The client<\/h2>\n\n\n\n

Jorge Lorenzo, Moto GP world champion in 2010, 2012 and 2015 with the Yamaha team, and 250cc world champion in 2006 and 2007. With a total of 68 victories, he is the fourth greatest driver in the history of motor racing.<\/p>\n\n\n\n

At the moment, the official Facebook page of Jorge Lorenzo<\/a> has more than four million fans (August 2021). During the promotion, his Twitter feed redirected users to the contest on Facebook.<\/p>\n\n\n\n


<\/p>\n\n\n\n

The campaign<\/h2>\n\n\n\n

After reaching 2 million followers on his various social networking sites (Facebook, Twitter, Google +, Instagram and YouTube), the racer launched a campaign on his official Facebook page to raffle prizes. The aim was to thank his fans for their support<\/strong>.<\/p>\n\n\n\n

Under the title, \u2018Win one of Jorge Lorenzo\u2019s 5 incredible prizes!\u2019, the contest consisted of a raffle of five Jorge Lorenzo packs, including a signed helmet, a paddock pass to attend a MotoGP championship of the user\u2019s choice, and a special edition watch. In order to take part, users had to invite their friends to also take part. Only those users who recruited at least four friends could enter the raffle. The winner of the contest, plus their four friends, each received a pack.<\/p>\n\n\n

\n
\"Example<\/figure>\n<\/div>\n\n\n


<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

The main objective of this campaign was to thank Jorge Lorenzo\u2019s community of followers for their loyalty<\/strong>. The racer wanted to offer them a series of fantastic, high-value prizes. The campaign had to involve the maximum number of followers \u2013 not only Facebook fans, but also those who followed the driver on other social networks. <\/p>\n\n\n\n

With followers from 45 different countries, the official Facebook page of Jorge Lorenzo offers information and up-to-date content to fans in Spanish and English. The challenge was to organize a contest on the racer\u2019s fan page that would reach all his fans, regardless of nationality. The promotion had to provide the same content in both Spanish and English.<\/p>\n\n\n\n


<\/p>\n\n\n\n

The solution<\/h2>\n\n\n\n

The organizers opted for an Easypromos White Label<\/a> promotion and used the following features:<\/p>\n\n\n\n