{"id":56031,"date":"2014-02-17T00:00:20","date_gmt":"2014-02-16T23:00:20","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/case-study-floqq-and-the-giveaway-with-recruiting-110000-users-in-a-month\/"},"modified":"2023-05-08T11:48:31","modified_gmt":"2023-05-08T09:48:31","slug":"case-study-floqq-and-the-giveaway-with-recruiting-110000-users-in-a-month","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/case-study-floqq-and-the-giveaway-with-recruiting-110000-users-in-a-month\/","title":{"rendered":"How to obtain 100,000 participants in a month by means of a sweepstakes combined with recruiters"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The Client<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Logo-Floqq-150x150.png\" alt=\"\" loading=\"lazy\" class=\"wp-image-3413\" width=\"102\" height=\"102\" title=\"Logo Floqq\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/floqq.com\">Floqq.com<\/a> is the biggest search engine for Spanish language video courses. In Floqq you can find courses of all types \u2013 from entrepreneurship, online marketing and computer programming to doing yoga and making sushi. Thanks to their apps for iPhone, iPad and Android you can learn anything you like from the comfort of your own home!<\/p>\n\n\n\n<p>Floqq operates from Silicon Valley. It began in 2012 and has already changed the model for traditional training. Their video courses are aimed at Spanish speakers all over the world. Its expansion has been extremely quick, particularly throughout Latin America, where it has spread across the whole continent and become a benchmark in online training.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Campaign<\/h3>\n\n\n\n<p>Floqq wanted to break the mold with an irresistible offer: a free <strong>giveaway of five iPhone 5s<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenge<\/h3>\n\n\n\n<p>The principal objective was to <strong>enlarge their database<\/strong> dramatically over a short period of time. Floqq also decided to turn the project into a perfect example of<strong> growth hacking<\/strong>, proving that they could beat any record in these types of promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p>The Easypromos Premium app was chosen for the development of the giveaway and the <strong>capture of participants<\/strong>. The <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-recruiting-contest-on-facebook-with-easypromos\/\" rel=\"noopener\">recruiting system<\/a> was essential for achieving the desired <strong>viral effect<\/strong>. Thanks to this system when a participant invited his\/her friends to take part, he\/she automatically obtained more chances to take part in the giveaway, therefore increasing the likelihood of winning, and thus promoting a snowball effect.<\/p>\n\n\n\n<p>All this in combination with the magic of Floqq\u2019s marketing team, made this promotion into an <strong>unprecedented success<\/strong>. A lot of work was put into promotion diffusion; a variety of actions were carried out such as the creation of direct accesses from the Floqq webpage. An <strong>email marketing<\/strong> campaign was also carried out, explaining to participants how they could become recruiters. This action enabled a high grade of participation of users in the <strong>recruiting system<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/image-1-poster-contest2.jpg\" alt=\"\" loading=\"lazy\" class=\"wp-image-3429\" title=\"image-1-poster-contest\"\/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">The Results<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase in the database<\/strong>: more than 110,000 new users registered to their platform.<\/li>\n\n\n\n<li><strong>Increase in the number of fans<\/strong> of their Page in Facebook: 80,000 new fans.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonial<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEasypromos has an extremely high technical quality; its wide range of options for creating promotions really makes it stand out from the rest. The entire process is both easy and intuitive, while the personal touch offered by the team helped us in the day-to-day running of the promotion. There\u2019s no doubt that we\u2019ll be placing our trust in Easypromos for our next promotion.\u201d<\/p>\n\n\n\n<p>\u201cThe greater the ambition, the better the results. It\u2019s about being ready to break barriers, and to do that it\u2019s essential to learn something new every second. It\u2019s the difference between reading stories and being a part of them. Go BIG or go home.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong class=\"testimonies_autor\">-Fernando Gonz\u00e1lez de Villaumbrosia-<\/strong><br>Growth Hacker at Floqq<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"A good prize is the perfect claim to have successful participation rate in a sweepstakes. With this success case we will prove this theory right by showing you how Floqq increased its database thanks to a giveaway combined with a recruiting system. Keep on reading because this success case is very effective!\n","protected":false},"author":3,"featured_media":56032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-56031","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to obtain 100,000 participants by means of a sweepstakes<\/title>\n<meta name=\"description\" content=\"Read this case study about a sweepstakes with registry form, which get 100,000 new leads in a month giving away high value prizes.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to obtain 100,000 participants by means of a sweepstakes\" \/>\n<meta property=\"og:description\" content=\"Read this case study about a sweepstakes with registry form, which get 100,000 new leads in a month giving away high value prizes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/case-study-floqq-and-the-giveaway-with-recruiting-110000-users-in-a-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-16T23:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-08T09:48:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carles Bonfill\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carles Bonfill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/case-study-floqq-and-the-giveaway-with-recruiting-110000-users-in-a-month\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/case-study-floqq-and-the-giveaway-with-recruiting-110000-users-in-a-month\/\"},\"author\":{\"name\":\"Carles 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