{"id":57236,"date":"2015-02-20T10:11:47","date_gmt":"2015-02-20T09:11:47","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/present-loyalty-program-clients-way-recruiting-contest\/"},"modified":"2025-10-09T15:51:24","modified_gmt":"2025-10-09T13:51:24","slug":"present-loyalty-program-clients-way-recruiting-contest","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/present-loyalty-program-clients-way-recruiting-contest\/","title":{"rendered":"How to Present a Loyalty Program to Clients by Way of a Refer-a-Friend Promotion"},"content":{"rendered":"\n

The Agency<\/h2>\n\n\n
\n
\"loyalty<\/a><\/figure>\n<\/div>\n\n\n

Adesis Netlife<\/a> is a company with over 15 years of experience in offering comprehensive internet services. Experts in consultancy and social media strategy, web development, user experience, and 2.0 communication and marketing. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

The Client<\/h2>\n\n\n
\n
\"mapfre<\/a><\/figure>\n<\/div>\n\n\n

MAPFRE teCuidamos<\/a>  is the \u2018MAPFRE Saving and Services program helping you save on your insurance every day.\u2019 It is a free loyalty program with more than 2,000,000 members which is open to everyone with a MAPFRE insurance policy. The program offers members the chance to pay less for policies, as well as giving them free gifts and discounts, and organizing sweepstakes and events, among other exclusive advantages.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

The Campaign<\/h2>\n\n\n\n

The \u2018Equipo teCuidamos\u2019 campaign, based on the claim: \u2018What is shared is enjoyed more,\u2019 encouraged followers of its fan page to create a team made up of 5 people in their social circle.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"loyalty<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Keeping to the essence of teCuidamos, which prioritizes care for policy holders and their family members, the challenge consisted in promoting the benefits program among members of each client\u2019s community<\/strong>, in the widest sense of the word.<\/p>\n\n\n\n

Additionally, it permitted those users who were not yet members to test the Program<\/strong> and get to know its advantages.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

The solution<\/h2>\n\n\n\n

For the launch of \u2018Equipo teCuidamos\u2019, Adesis Netlife used the Premium version of Easypromos<\/strong>\u00a0creating a\u00a0Refer-a-Friend Contest<\/a>\u00a0which gave greater diffusion to the campaign.<\/p>\n\n\n\n

To viralize the contest even further, it was decided that the names of the teams should be votable, meaning that the 10 most-voted would receive a pair of cinema tickets plus an additional prize.<\/p>\n\n\n\n

The final prize of the contest \u2013 an adventure pack \u2013 would be shared between the member and 5 of his\/her friends, reflecting the care that teCuidamos offers to members and the people close to them.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

The benefits<\/h2>\n\n\n\n