{"id":59493,"date":"2016-05-13T09:34:13","date_gmt":"2016-05-13T07:34:13","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/using-facebook-sweepstakes-as-a-long-term-strategy-for-boosting-your-fan-page\/"},"modified":"2024-12-03T13:31:31","modified_gmt":"2024-12-03T12:31:31","slug":"using-facebook-sweepstakes-as-a-long-term-strategy-for-boosting-your-fan-page","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/using-facebook-sweepstakes-as-a-long-term-strategy-for-boosting-your-fan-page\/","title":{"rendered":"How one brand used Facebook giveaways to own their database of leads"},"content":{"rendered":"\n<p>In this case study, we&#8217;re taking a look at two very different types of promotion.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a <a href=\"https:\/\/www.easypromosapp.com\/facebook-sweepstakes\/\">Facebook giveaway<\/a>, people interact with your post, which increases your reach and helps more people see your Facebook Page.<\/li>\n\n\n\n<li>In a <a href=\"https:\/\/www.easypromosapp.com\/sweepstakes\/\">giveaway with registration form<\/a>, anyone can sign up and share their contact details &#8211; they don&#8217;t need a Facebook account, and you can save their information in your own CRM database.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Both types of promotion have obvious advantages and disadvantages. But what happens when you <strong>combine Facebook giveaways with a registration form<\/strong>? Let&#8217;s find out!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The client<\/h2>\n\n\n\n<p>Mar\u00eda Lunarillos&nbsp;started out as a recipe blog for cakes and sweet treats by Mar\u00eda del Mar D\u00edaz. What began as hobby is now a benchmark in the world of baking blogs. As well as the Mar\u00eda Lunarillos blog, the brand now also sells cookware, craft tools, ingredients and party accessories in Spain and Portugal.<\/p>\n\n\n\n<p>Mar\u00eda Lunarillos has a powerful social media presence, too. The brand boasts <strong>over 180,000 Facebook followers<\/strong>, <strong>96,000 Instagram followers<\/strong>, and <strong>over 800,000 monthly viewers on Pinterest<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Maria-Lunarillos-social-profiles-.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-28938\" width=\"638\" height=\"584\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The strategy<\/h2>\n\n\n\n<p>So what is the secret to Mar\u00eda Lunarillos&#8217; success on social media?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Well-crafted content<\/strong> which invites a lot of interaction from followers.<\/li>\n\n\n\n<li><strong>Responsive social media managers.<\/strong> Take a quick look at the Mar\u00eda Lunarillos Facebook page &#8211; every comment from a follower gets answered.<\/li>\n\n\n\n<li><strong>Regular, targeted Facebook giveaways<\/strong>. Mar\u00eda Lunarillos has run social media giveaways for years. Every single promotion has a carefully chosen audience, design, and prize, all with the goal of creating a high-quality community where followers convert to customers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are Facebook giveaways effective?<\/h2>\n\n\n\n<p>In terms of engagement, the results are truly amazing. Even though Mar\u00eda Lunarillos has prioritized quality over quantity of followers, every Facebook giveaway results in a big boost for engagement.<\/p>\n\n\n\n<p>According to our own research, a Facebook giveaway can result in&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>716% more likes<\/li>\n\n\n\n<li>1774% more comments<\/li>\n\n\n\n<li>1582% more shares<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>In Mar\u00eda Lunarillos&#8217; case, the Facebook giveaway collected 5,900 comments and 3,400 shares.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Lunarillos.webp\" alt=\"lunarillos\" loading=\"lazy\" class=\"wp-image-29241\" width=\"638\" height=\"317\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Want to create your own Facebook giveaway? It&#8217;s easy! <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/\" style=\"color:#ffffff\">Click here<\/a> to view our library of free Facebook giveaway templates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to combine Facebook giveaways with customer registration forms<\/h2>\n\n\n\n<p>Of course, there is one problem with Facebook giveaways. <strong>You&nbsp;don&#8217;t&nbsp;own&nbsp;your&nbsp;leads&nbsp;on&nbsp;Facebook<\/strong>. Your Page, and all its engagement and followers, depend on the social network.<\/p>\n\n\n\n<p>So how do you turn followers into website visitors, email subscribers&#8230; and eventually, customers?<\/p>\n\n\n\n<p>That&#8217;s where the giveaway with registration comes in. After building up an active, engaged community on Facebook, Mar\u00eda Lunarillos decided to convert them with a simple prize draw.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Lunarillos-registration-form-768x773-1.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-35410\" width=\"592\" height=\"596\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>On the brand&#8217;s 4th anniversary, Mar\u00eda Lunarillos offered a KitchenAid Artisan Mixer, in any color the winner wanted. The promotion was exclusively shared on Facebook as a reward for loyal Page followers.<\/p>\n\n\n\n<p><strong>Over 17,000 followers<\/strong> signed up for the promotion and shared their email contact details. That&#8217;s over 17,000 leads which the brand can nurture and convert &#8211; without relying exclusively on social media.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\"><a href=\"https:\/\/www.easypromosapp.com\/sweepstakes\/\" style=\"color:#ffffff\">Click here<\/a> to learn more about the Easypromos giveaway app and create your own promotions. <strong>Your first giveaway is free!<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"What&#8217;s more effective: a Facebook giveaway, or a classic prize draw with a registration form to capture leads? Here&#8217;s how the Mar\u00eda Lunarillos brand combined both to get more reach and more leads on Facebook.\n","protected":false},"author":8,"featured_media":59494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-59493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How one brand used Facebook giveaways to own their database of leads<\/title>\n<meta name=\"description\" content=\"Facebook giveaways can grow your audience on the social network - and convert followers to leads in your own database. 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